{"id":30504,"date":"2011-11-21T12:19:45","date_gmt":"2011-11-21T12:19:45","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2011\/11\/21\/google-verbatim-search-tool\/"},"modified":"2011-11-21T12:19:45","modified_gmt":"2011-11-21T12:19:45","slug":"google-verbatim-search-tool","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/google-verbatim-search-tool\/","title":{"rendered":"Google Adds Verbatim Tool to Search"},"content":{"rendered":"

\"Google<\/a><\/p>\n

The world of SEO<\/a> is not like it once was years ago. Google\u00a0continuously\u00a0alters and changes their search algorithm giving users a much deeper choice of search options for those looking to refine their search daily search queries. Personally I don’t blame Google for all the changes because for Google to grow and continue being relevant changes and tweaks must occur regularly.<\/p>\n

Recently Google added verbatim search<\/a> to their tool set giving users a bit more flexibility when trying to locate the information they seek.<\/p>\n

“Behind the simplicity of Google search is a complex set of algorithms that expands and improves the query you\u2019ve typed to find the best results. Automatic spelling correction ([vynal] to \u201cvinyl\u201d) and substituting synonyms (matching [pictures] to \u201cphotos\u201d) are just two examples of the improvements we make.”<\/em><\/p>\n

“Since then, we\u2019ve received a lot of requests for a more deliberate way to tell Google to search using your exact terms. We\u2019ve been listening, and starting today you\u2019ll be able to do just that through verbatim search. With the verbatim tool on, we\u2019ll use the literal words you entered without making normal improvements such as<\/em><\/p>\n