{"id":30532,"date":"2013-12-26T16:36:34","date_gmt":"2013-12-26T16:36:34","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2013\/12\/26\/how-your-social-footprint-can-affect-your-career\/"},"modified":"2013-12-26T16:36:34","modified_gmt":"2013-12-26T16:36:34","slug":"how-your-social-footprint-can-affect-your-career","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-your-social-footprint-can-affect-your-career\/","title":{"rendered":"How Your Social Footprint Can Affect Your Career"},"content":{"rendered":"

\"social<\/p>\n

 <\/p>\n

You might have heard of a \u2018Social Footprint\u2019, but what exactly is it? Can it affect your career and what should you do about it?<\/p>\n

 <\/p>\n

Your social footprint is the mark you leave when you use a social network. Imagine that every time you update your status or post a Tweet, you\u2019re taking a step forward in concrete and leaving a lasting mark behind. Eventually, that footprint might erode, but it\u2019s safest to assume that it will be around forever. What you say, and where you say it, can have a lasting effect on your career opportunities. Here are a few things that might help, and a few that certainly won\u2019t:<\/p>\n

 <\/p>\n

If your plans are to become a social media manager<\/a> follow the steps below.<\/p>\n

 <\/p>\n

Do<\/strong><\/span><\/h2>\n
\n

<\/h3>\n

Keep your profiles private…<\/strong><\/h3>\n

 <\/p>\n

Social networks all have privacy settings. If you don\u2019t want strangers seeing those pictures of that wild night out, then you should make your social network profiles private. You have some control over what goes public, so use privacy tools to your advantage and assume that people looking at your Facebook page are potential employers vetting you for a sought-after position.<\/p>\n

 <\/p>\n

Maintain a professional image…<\/strong><\/h3>\n

 <\/p>\n

Even if you think that you\u2019re protected by privacy settings, it\u2019s best to assume that you\u2019re not. Behave as though everything you\u2019re writing is still in the public eye, and never forget that keeping your profile private doesn\u2019t stop a friend from posting public pictures of you. Things can, and do, go wrong. Glitches make private information public, and if you\u2019ve been complaining about your boss or your job then you should expect it to come back and bite you.<\/p>\n

 <\/p>\n

Open yourself to opportunities…<\/strong><\/h3>\n

 <\/p>\n

Mostly you\u2019ll use your social media accounts to chat with friends and keep up with the latest family gossip, but it\u2019s worth noting that they can be an important career tool. Certain social networks (LinkedIn, for example) are used by recruiters and managers to headhunt new employees and can be used for networking and building important business connections. If you\u2019re not in your dream job, a professional and up-to-date profile could soon resolve that issue. If you are then building the right connections could be your ticket to the top.<\/p>\n

 <\/p>\n

Don\u2019t<\/strong><\/span><\/h2>\n
\n

<\/h3>\n

Befriend your manager…<\/strong><\/h3>\n

 <\/p>\n

Keep your work life and your social life separate, wherever possible. If you befriend your manager then it\u2019s easy for them to see everything you post. Refusing to accept a manager\u2019s friend request will also protect them – it\u2019s harder for them to maintain their authority when they\u2019ve spent the weekend posting pictures of their heavy drinking session, or of them dressed as a superhero at their son\u2019s birthday party.<\/p>\n

 <\/p>\n

Employers are expecting more and more of their employees, and so refusing a friend request from your manager is also one of the easiest ways to ensure that you won\u2019t get a message on Saturday morning asking if you\u2019ll do a little overtime at home \u2013 it\u2019s hard to refuse when you\u2019ve already written a status about your lazy Saturday with nothing to do!<\/p>\n

 <\/p>\n

Complain about your employer…<\/strong><\/h3>\n

 <\/p>\n

No doubt you\u2019ve heard of the \u2018Six Degrees of Separation\u2019. This theory states that you\u2019re only ever, at most, six links away from any other person. Try it out on Google by typing \u2018Kevin Bacon number\u2019 followed by the name of any other actor or actress, to see how they\u2019re connected.<\/p>\n

 <\/p>\n

This means that it\u2019s surprisingly easy for anything you post to get back to your employer, even if you don\u2019t think that you have any mutual friends \u2013 especially if you\u2019re interesting enough for your comment to go viral. Don\u2019t complain about your manager, because there\u2019s every chance that your sister\u2019s husband\u2019s nephew\u2019s best friend\u2019s favorite customer is her mum.<\/p>\n

 <\/p>\n

Forget to separate your business and personal accounts…<\/strong><\/h3>\n

 <\/p>\n

You should feel proud if you\u2019ve been given the important responsibility of managing the company\u2019s Twitter account. It\u2019s not an easy task, and you\u2019re obviously trusted. Now, you need to make sure that you keep the two accounts separate. Footprints start immediately and can be incredibly difficult to erase.<\/p>\n

 <\/p>\n

There have been countless examples of individuals forgetting to sign out of their company\u2019s Twitter account and back into their own. It\u2019s surprisingly easy to do, and the end result is that your foul-mouthed rant about that terrible driver on the way home will be published under your employer\u2019s name to…well…everyone!<\/p>\n

 <\/p>\n

Have you got any tips to add? Do you know any entertaining examples of social footprints causing problems, or do you have a positive story to share? Comment and let us know<\/p>\n","protected":false},"excerpt":{"rendered":"

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