{"id":30536,"date":"2014-01-03T14:48:18","date_gmt":"2014-01-03T14:48:18","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2014\/01\/03\/how-to-capture-offline-business-with-mobile-payment-options\/"},"modified":"2014-01-03T14:48:18","modified_gmt":"2014-01-03T14:48:18","slug":"how-to-capture-offline-business-with-mobile-payment-options","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-capture-offline-business-with-mobile-payment-options\/","title":{"rendered":"How to Capture Offline Business With Mobile Payment Options"},"content":{"rendered":"<p><em><br \/>\n<a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2014\/01\/mobile-payments.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7390\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2014\/01\/mobile-payments.png\" alt=\"Mobile Payments\" width=\"700\" height=\"350\" \/><\/a><\/em><\/p>\n<p>As eCommerce sales continue to increase, so do mobile payment options for consumers who want to purchase on the go. <a href=\"http:\/\/www.forrester.com\/home\/\" target=\"_blank\">Forrester Research expects<\/a> mobile payments in the U.S. to hit $90 billion by the end of 2017. With the right tools, you can increase your own sales at offline events.<\/p>\n<h2><strong>Step Lightly Into Mobile Payments<\/strong><\/h2>\n<p>You have your ecommerce site up and running, with a few sales coming in. Then let&#8217;s say you get a booth at a local home show. People will be stopping by to see whatever it is you&#8217;re showcasing\/selling, and the time comes when they want to purchase it. You won\u2019t want to hand them the keyboard and say \u201cOK, now buy it.\u201d This is where mobile payments come into play. With a tablet or smartphone, you can run their payment through for them. For instance, you may have an\u00a0<a href=\"http:\/\/payments.intuit.com\/mobile-credit-card-processing\/\">iPhone credit card reader<\/a>\u00a0that you use to swipe their credit card and collect payment. The equipment and process is simple.<\/p>\n<h2><strong>The eCommerce\/Mobile Payment Connection<\/strong><\/h2>\n<p>Your challenge will be that most mobile payment systems are standalone. They weren\u2019t developed to link to a particular ecommerce site. Mobile Payments Today says the future of mobile payments is the\u00a0<a href=\"http:\/\/www.mobilepaymentstoday.com\/article\/219789\/Heartland-Bigcommerce-launch-mobile-optimized-e-commerce-platform-with-SMBs-in-mind\">integration of their systems<\/a>\u00a0to your ecommerce site. For now, your online order management, customer resource management and inventory control will need to be informed of a sale through a mobile payment system.<\/p>\n<p>One way to do this is to walk the customer through your ecommerce site to find and select the product they want. Then enter their information for them in the check out process. You will want to create an additional payment type called &#8220;mobile payment.&#8221; This payment doesn\u2019t go through your website\u2019s normal payment process. That will happen with your smartphone device. The payment needs to get booked as revenue, so you have the right tracking information for it. You could also put payments through as a cash transaction, but your receivable reports won\u2019t reflect the right information.<\/p>\n<h2><strong>Maintain Data Security<\/strong><\/h2>\n<p>Your ecommerce site is optimized to keep the customer\u2019s information secure. You\u2019ll need to make sure that the mobile payment system you select does the same. For instance, all transactions need to be\u00a0Payment Card Industry (PCI) compliant. It needs to use Secure Socket Layer (SSL) type encryption. The device should not save any credit card information on itself. Customers want to know that you are watching out for their privacy when they hand you their credit card.<\/p>\n<h2><strong>The Manual Alternative<\/strong><\/h2>\n<p>Without any more effort on your part, you could arrive at the home show, set up your booth, take customer orders and collect payment. But you\u2019ll have to record a lot of customer information to manually enter later. You\u2019ll also not have visibility to your inventory. This may not be a problem when selling house plans online, but if you\u2019re selling cat beds, how will you know when you\u2019re sold out? Tick marks on a notepad? Try to make use of your existing ecommerce site to help you keep orders and inventory organized. It will reduce the risk that you\u2019ll forget some important customer information that you\u2019d like to have later.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As eCommerce sales continue to increase, so do mobile payment options for consumers who want to purchase on the go. Forrester Research expects mobile payments in the U.S. to hit $90 billion by the end of 2017. With the right tools, you can increase your own sales at offline events. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15609],"tags":[15683,16354],"class_list":["post-30536","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing-news","tag-mobile-marketing","tag-mobile-payments"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Capture Offline Business With Mobile Payment Options - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-capture-offline-business-with-mobile-payment-options\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Capture Offline Business With Mobile Payment Options - Brandignity\" \/>\n<meta property=\"og:description\" content=\"As eCommerce sales continue to increase, so do mobile payment options for consumers who want to purchase on the go. 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