{"id":30540,"date":"2014-01-08T15:39:26","date_gmt":"2014-01-08T15:39:26","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2014\/01\/08\/8-email-marketing-resolutions-for-2014\/"},"modified":"2014-01-08T15:39:26","modified_gmt":"2014-01-08T15:39:26","slug":"8-email-marketing-resolutions-for-2014","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/8-email-marketing-resolutions-for-2014\/","title":{"rendered":"8 Email Marketing Resolutions for 2014"},"content":{"rendered":"

\"2014<\/a><\/p>\n

With the New Year comes an opportunity to do things differently (and better) than you did the year before. While personal resolutions such as losing weight and getting in shape are important to your personal health, why not take the time to make a few resolutions with your career health in mind too?<\/p>\n

If you work in email marketing<\/a> and you want to make 2014 your best year yet, here are some resolutions<\/a> worth considering:<\/p>\n

1. Trim Down Your List of Subscribers<\/strong><\/h2>\n

If you notice that certain people repeatedly aren\u2019t opening or clicking through the emails you send, consider removing them from your list of subscribers. Otherwise, they could become annoyed by the emails they\u2019re receiving and rather than just unsubscribing, they might report your emails as spam.<\/p>\n

2. Do Your Homework<\/strong><\/h2>\n

As someone involved in email marketing, you should always be on the look out for fresh, innovative strategies and ideas to add to your arsenal of tactics. Getting inspiration from others can also provide you with the motivation and enthusiasm you need to get the job done well.<\/p>\n

3. Switch Things Up<\/strong><\/h2>\n

Trying new things can be fun, whether it\u2019s a new hairstyle or new polish on your toes, it\u2019s fun switching up the way you look. The same goes for the appearance of your email templates. Adjusting the usual format or trying a whole new color palette can go a long way in grabbing your subscribers\u2019 interest and making them want to click.<\/p>\n

4. Continue Your Education<\/strong><\/h2>\n

You may be out of school, but that doesn\u2019t mean you should ever stop learning. Consider attending workshops and webinars led by experts in the field of email marketing. You could even find a guru online and ask if they\u2019d be willing to mentor you.<\/p>\n

5. Get Focused<\/strong><\/h2>\n

As you head into the New Year, develop a strategy for all of your upcoming email marketing campaigns. Make sure that all of your actions reflect a laser focus on your goals and the outcomes you want to achieve.<\/p>\n

6. Be Creative<\/strong><\/h2>\n

If you\u2019re a creative person, then let your emails show it! Challenge yourself to come up with subject lines so clever and creative that people can\u2019t help but click on them. Since variety is the spice of life, mix up your content from time to time. If you use a video one day, try including a silly poem in your message the next. Do whatever you can to tap into your creativity, and people will appreciate it. Also, keep in mind that the more fun your emails are to read, the more likely it is that people will actually read them.<\/p>\n

Here are some great examples:<\/p>\n