{"id":30550,"date":"2014-01-28T14:36:43","date_gmt":"2014-01-28T14:36:43","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2014\/01\/28\/google-local-for-small-business\/"},"modified":"2014-01-28T14:36:43","modified_gmt":"2014-01-28T14:36:43","slug":"google-local-for-small-business","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/google-local-for-small-business\/","title":{"rendered":"Harnessing the Power of Google+ Local for Small Business"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2014\/01\/small-business-google-plus-tips.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7552\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2014\/01\/small-business-google-plus-tips.jpg\" alt=\"Google Plus for Small Businesses\" width=\"850\" height=\"425\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Google remains ever-pervasive in the lives of people worldwide, and often that is felt most strongly among businesses. Since the introduction of Google+, however, many small business owners have ignored it, favoring to continue focusing on the likes of Facebook and Twitter, but that\u2019s proving to be a pitfall.<\/p>\n<p>&nbsp;<\/p>\n<h1><b>What is Google+ Local?<\/b><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/NgDdwl67qNY\" width=\"700\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>While business owners may have some concept of Google+, they\u2019re less likely to be fully informed about <a href=\"http:\/\/www.brandignity.com\/2013\/07\/google-plus-and-the-power-of-google-local-for-small-businesses\/\" target=\"_blank\">Google+ Local <\/a>and its associated benefits, when compared to other social media platforms.<\/p>\n<p><a href=\"http:\/\/searchenginewatch.com\/article\/2124899\/SEO-for-Google-Profiles-Pages-Local-Communities-Updates\" target=\"_blank\">Google+ Local, also known as Google Places<\/a>, is a free platform created by the search engine powerhouse. Aside from being a social media platform, it\u2019s also, in the simplest terms, the world\u2019s largest online business directory.<\/p>\n<p>&nbsp;<\/p>\n<p>Google+ Local provides local businesses in any industry the opportunity to be discovered by their targeted customers, based on location.<\/p>\n<p>&nbsp;<\/p>\n<p>Google users are directed to Google+ Local listings when they search for anything that Google deems to be localized. For example\u2014\u201cSan Diego dentists\u201d or \u201cOrlando clothing stores.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h1><b>Why Your Business Can\u2019t Afford to Ignore Google+ Local<\/b><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Countless research has shown the importance of online searches for consumers looking to connect with area businesses. 20 percent of web searches are localized in nature, and that number jumps significantly to <a href=\"http:\/\/www.vocus.com\/blog\/50-mobile-search-stats-and-why-you-should-care\/\" target=\"_blank\">40 percent for searches done on mobile devices.<\/a> With statistics like that, failing to recognize the importance of local searches can be extremely detrimental to any business.<\/p>\n<p>&nbsp;<\/p>\n<p>If a business is involved in Google+ Local, it provides more opportunity to be positioned on the coveted first page of a local Google search, thereby increasing visibility and accessibility to a businesses\u2019 targeted customer base.<\/p>\n<p>&nbsp;<\/p>\n<p>Additionally, if search engine users only <a href=\"https:\/\/plus.google.com\/communities\/100733314294792518208\" target=\"_blank\">search within Google+, a small business<\/a> won\u2019t have to compete with much larger websites and companies.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Google Plus case study<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/static.googleusercontent.com\/media\/maps.google.com\/en\/us\/help\/maps\/businessphotos\/casestudies\/JFFD-cs-20130221-ver3.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7553\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2014\/01\/google-plus-case-study.jpg\" alt=\"Google Plus Case Study\" width=\"700\" height=\"400\" \/><\/a><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><a href=\"http:\/\/static.googleusercontent.com\/media\/maps.google.com\/en\/us\/help\/maps\/businessphotos\/casestudies\/JFFD-cs-20130221-ver3.pdf\" target=\"_blank\">Just Food for The Dogs<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Another reason Google+ Local involvement is important? Google uses a complicated algorithm to rank pages in search engine results, and claiming and optimizing your Local page can help you rank not only in local and geo-specific searches, but also in generalized Google searches.<\/p>\n<p>&nbsp;<\/p>\n<p>Google+ offers small and local businesses the opportunity to get ahead of the competition in another big way\u2014it helps build trust and credibility among potential customers. The majority of consumers report looking to the Internet as a primary source of decision-making information about a business. With Google+ Local, potential customers can find reviews and rankings from real customers, meaning a huge impact on their decision-making process.<\/p>\n<p>&nbsp;<\/p>\n<h1><b>Making the Most of Google+ Plus Local<\/b><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Taking advantage of the benefits of Google+ for local business isn\u2019t just about claiming your businesses\u2019 page.<\/p>\n<p>&nbsp;<\/p>\n<p>A few ways to <strong>optimize a Google+ Local page<\/strong> include:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Ensuring the page is complete.<\/strong> Many business owners have pages that lack information, and this isn\u2019t as advantageous as having a page that\u2019s complete. Completing the page fully and adding of relevant photos and videos is the best way to take advantage of the opportunities offered by Google+ Local.<\/li>\n<li><strong>Focus on reviews and rankings.<\/strong> Most businesses have few, if any, and the more positive reviews, the better. Encourage customers to complete reviews by sending emails, including a reminder on invoices or receipts, or reminding them in-store.<\/li>\n<li><strong>Choose keywords carefully.<\/strong> Do research to find keywords that are relative to your business to use in the completion of your profile, and incorporate them naturally, to avoid appearing \u201cspammy.\u201d<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Google+ may be a newer contender in the world of social media, but it\u2019s on track to experience huge growth, and many industry experts anticipate it will overtake Twitter\u2019s number two spot in the near future. That means now is a great time to get on-board to take advantage of the upward momentum as a small business owner.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About author:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>If there ever was a man that you need on your side in the world of marketing, that man would be <a href=\"https:\/\/plus.google.com\/u\/1\/106882096973594548602\">Spencer Frandsen<\/a>. With over 4 years of marketing experience with leading SEO firms, he\u2019s the man that will whip your marketing campaign into shape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Google remains ever-pervasive in the lives of people worldwide, and often that is felt most strongly among businesses. Since the introduction of Google+, however, many small business owners have ignored it, favoring to continue focusing on the likes of Facebook and Twitter, but that\u2019s proving to be a pitfall. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15600],"tags":[15771,16370],"class_list":["post-30550","post","type-post","status-publish","format-standard","hentry","category-local-search-marketing","tag-google-plus-local","tag-google-plus-local-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Harnessing the Power of Google+ Local for Small Business - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/google-local-for-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Harnessing the Power of Google+ Local for Small Business - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Google remains ever-pervasive in the lives of people worldwide, and often that is felt most strongly among businesses. 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