{"id":30558,"date":"2014-02-10T14:40:50","date_gmt":"2014-02-10T14:40:50","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2014\/02\/10\/social-media-online-reputation\/"},"modified":"2014-02-10T14:40:50","modified_gmt":"2014-02-10T14:40:50","slug":"social-media-online-reputation","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/social-media-online-reputation\/","title":{"rendered":"Marketing Mania \u2013 How to Use Social Media and Maintaining your Online Reputation"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2014\/02\/social-media-reputation-management.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7627\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2014\/02\/social-media-reputation-management.jpg\" alt=\"Social Media Reputation Management\" width=\"848\" height=\"424\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Over the course of the past couple decades, businesses have had to evolve and change their business models to reflect the coming of the internet age. Consumers are now constantly connected to the internet, meaning a higher percentage of their purchases are done online. Businesses must have an online presence to be relevant, and part of the battle is done through social media, also called social media optimization. Engaging with consumers online to answer questions, partake in intelligent conversation, and to provide information to other users is absolutely necessary to be successful in your market. Here are some tips to win the social media game and to build your and your business\u2019s online reputation.<\/p>\n<p>&nbsp;<\/p>\n<h1><b>The Battle is Never Over<\/b><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>You can\u2019t give <a href=\"http:\/\/www.brandignity.com\/2014\/01\/a-guide-in-optimizing-your-social-media-accounts-to-get-traffic\/\" target=\"_blank\">social media<\/a> a few hard months of great discussion and then \u201ctake a break\u201d for a month or two. It is absolutely necessary that you or your company is always available to respond to other online users.<\/p>\n<p>&nbsp;<\/p>\n<h1><b>A Good Blog is a Central Cog<\/b><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Reporting about the state of your industry, your take on current events as they relate to your business, and sprinkling in some catchy-titled advice from you, the expert, are all solid foundations for a popular blog. The most responsible way to keep an updated blog is to set away a specific block of time for it each week. Set away 5 hours a week, could be on a slow Friday afternoon or Sunday morning, to spin up a good, quality story and follow-up by promoting it on your Facebook, Twitter, Instagram+, and whatever other social networks you\u2019re a part of.<\/p>\n<p>&nbsp;<\/p>\n<h1><b>What to Tweet?<\/b><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Social networks allow for businesses to update the public on new company developments, broadcast new products, and keep your followers (potential customers) updated with what is going on behind the company lines. Keep your updates fresh and interesting as opposed to monotonous and white-noisy. Make your Tweets <i>pop, <\/i>meaning sprinkle in some humor, attach some pictures, and set up consumer incentives. Promoting useful <a href=\"http:\/\/www.buyrealmarketing.com\/blog\/infographic-shouldnt-take-social-media-granted\">infographics<\/a> is another useful tool to incorporate into your social media updates.<\/p>\n<p>&nbsp;<\/p>\n<h1><b>Companies Connected<\/b><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Beyond your potential customer base with an online voice, social media is also a unique opportunity to connect with other businesses outside of your business\u2019s industry. Praise a restaurant for quality service, ask questions related to another business, and keep positive dialogue going within between other businesses and business owners. You\u2019ll make fresh connections and indirectly reach additional customers that witness your online interaction with others.<\/p>\n<p>&nbsp;<\/p>\n<p>Being successful on social media is not as difficult as it sounds. For small businesses, it won\u2019t be that heavy of a burden that you can\u2019t do yourself. Larger companies have entire teams dedicated to social media and internet marketing. It might be something to check into depending on your situation. Sticking to these points will keep you relevant in the social media world, and being sure to touch on each of these regularly will separate you from those who still believe social media is just a phase. It isn\u2019t.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About author:<\/strong><\/p>\n<p><a href=\"https:\/\/plus.google.com\/108555433884119320213\" target=\"_blank\">Benjamin Taylor<\/a> is a writer for Eloqua, an international online marketing firm that provides a unique blend of social media tools, content marketing and asset management software. His professional insights are only surpassed by his handsome looks and crippling addiction to World of Warcraft.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Over the course of the past couple decades, businesses have had to evolve and change their business models to reflect the coming of the internet age. Consumers are now constantly connected to the internet, meaning a higher percentage of their purchases are done online. Businesses must have an online [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15499],"tags":[16381],"class_list":["post-30558","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing","tag-social-media-online-reputation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Mania \u2013 How to Use Social Media and Maintaining your Online Reputation - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/social-media-online-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Mania \u2013 How to Use Social Media and Maintaining your Online Reputation - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Over the course of the past couple decades, businesses have had to evolve and change their business models to reflect the coming of the internet age. 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