{"id":30565,"date":"2014-02-18T14:32:12","date_gmt":"2014-02-18T14:32:12","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2014\/02\/18\/6-e-commerce-trends-to-look-for-in-2014\/"},"modified":"2014-02-18T14:32:12","modified_gmt":"2014-02-18T14:32:12","slug":"6-e-commerce-trends-to-look-for-in-2014","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/6-e-commerce-trends-to-look-for-in-2014\/","title":{"rendered":"6 E-Commerce Trends to Look for in 2014"},"content":{"rendered":"

\"2014<\/a><\/p>\n

 <\/p>\n

Take a second to think about your favorite site to shop online.\u00a0 Then go to waybackmachine.org<\/a> and see how it looked 3 years ago.\u00a0 I\u2019m willing to bet things have changed a lot.<\/p>\n

 <\/p>\n

With e-commerce, trends change rapidly, especially this day in age.\u00a0 If your business is going to keep up, you may want to look into these six hot trends.<\/p>\n

 <\/p>\n

1. Responsive Web Design<\/strong><\/h1>\n
\n

 <\/p>\n

Shopping at your desktop computer? So 2010.\u00a0 Over the past few years, the number of people that shop on iPads, iPhones, and other devices has increased exponentially.\u00a0 Your website needs to be prepared for the numbers to get even higher.\u00a0 But what exactly is \u201cresponsive design\u201d?\u00a0 To keep it simple, it\u2019s a website that looks good, no matter what device it\u2019s on.\u00a0 By upgrading to responsive web design<\/a>, you’ll avoid having multiple websites.\u00a0 Search engines hate when companies have multiple websites for the same e-commerce purposes.<\/p>\n

 <\/p>\n

2. Quality Content Marketing<\/strong><\/h1>\n
\n

 <\/p>\n

Technically, having quality information (a.k.a content) to sell your product has always been important.\u00a0 But you used<\/em> to be able to use lower quality images, videos, and descriptions, as long as your competitors were too.\u00a0 Not anymore.\u00a0 Hi-res images, large videos, and descriptions that really capture a potential buyer’s interest need to be implemented.\u00a0 Businesses are starting to catch on to the importance of quality content marketing<\/a>, and those old sub-par practices are becoming increasingly harder to get away with.<\/p>\n

 <\/p>\n

3. Facebook Stores<\/strong><\/h1>\n
\n

 <\/p>\n

According to Mashable\/Vocus\/Gartner Research<\/a>, 50% of web sales will occur via social media by 2015.\u00a0 Social media will make your business grow, there’s no way around it.<\/p>\n

 <\/p>\n

\"Facebook<\/a><\/p>\n

Infographic provided by Vocus<\/a>.<\/p>\n

4. Subscription-Based Companies<\/strong><\/h1>\n
\n

 <\/p>\n

Barkbox, Woobox, and NatureBox are three different companies.\u00a0 One sells dog toys and gadgets, one sells marketing apps, and the other sells nature snacks.\u00a0 But they all have two things in common \u2013 they\u2019re subscription based, and successful.\u00a0 Expect to see more and more of these types of companies popping up throughout 2014.<\/p>\n

5. Using Data<\/strong><\/h1>\n
\n

 <\/p>\n

A lot of online shop owners don\u2019t know their site\u2019s bounce rate, average visitor duration time, and more.\u00a0 Frankly, this surprises me, but shop owners are quickly catching on.\u00a0 If you look at this information and all of your stats are good \u2013 then that\u2019s awesome, and you\u2019re doing something right.\u00a0 If your stats are not good \u2013 don\u2019t fret.\u00a0 These numbers will help you recognize if you need to change your site\u2019s design, work on page load times, increase your social media presence, or a number of other things that could help you drive more sales.<\/p>\n

 <\/p>\n

6. Fast Shipping<\/strong><\/h1>\n
\n

 <\/p>\n

It\u2019s a fairly simple concept, but many businesses still don\u2019t do it.\u00a0 To battle the consumer\u2019s ever-increasing need to have something as quickly as possible, more businesses will be offering options such as free 2 day shipping.\u00a0 Or maybe even delivery drones, right?<\/p>\n

 <\/p>\n

About author:<\/strong><\/p>\n

Ben is a writer from Upstate New York.\u00a0 He works with Web Payment Software, a company that offers affordable mobile payment options for businesses of all sizes. \u00a0 Connect with him on Google+<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Take a second to think about your favorite site to shop online.\u00a0 Then go to waybackmachine.org and see how it looked 3 years ago.\u00a0 I\u2019m willing to bet things have changed a lot.   With e-commerce, trends change rapidly, especially this day in age.\u00a0 If your business is going […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15553],"tags":[16394,16395,16396],"class_list":["post-30565","post","type-post","status-publish","format-standard","hentry","category-website-conversion-tips","tag-ecommerce-tips","tag-ecommerce-trends","tag-ecommerce-trends-2014"],"yoast_head":"\n6 E-Commerce Trends to Look for in 2014 - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/6-e-commerce-trends-to-look-for-in-2014\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 E-Commerce Trends to Look for in 2014 - 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