{"id":30623,"date":"2014-07-02T15:00:24","date_gmt":"2014-07-02T15:00:24","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2014\/07\/02\/7-industry-experts-weigh-in-on-b2b-pinterest-marketing\/"},"modified":"2014-07-02T15:00:24","modified_gmt":"2014-07-02T15:00:24","slug":"7-industry-experts-weigh-in-on-b2b-pinterest-marketing","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/7-industry-experts-weigh-in-on-b2b-pinterest-marketing\/","title":{"rendered":"7 Industry Experts Weigh in on B2B Pinterest Marketing"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2014\/07\/pinterest-b2b-marketing-tips.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8711\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2014\/07\/pinterest-b2b-marketing-tips.png\" alt=\"Pinterest B2B Marketing\" width=\"850\" height=\"425\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Pinterest once started out mostly as an app that acted as a novelty. Sharing photos of desks made from reclaimed wood and the best chicken pot pie recipes you will find online were the norm (still kinda are). However, Pinterest has evolved over the years into some thing much different. An evolution that spawned an industry of B2B marketers to take a second look at the social platform in order to spread the good word on their own businesses.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/1QkMOdW0Kyc\" width=\"700\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>We asked 7\u00a0industry marketing experts to weigh in and discuss their thoughts on B2B marketing on Pinterest.<\/p>\n<p>This is what they had to say.<\/p>\n<h1><strong>Zach Murphy, Content Marketing Specialist, <a href=\"http:\/\/makepbj.com\/\" target=\"_blank\" rel=\"nofollow\">PB&amp;J<\/a><\/strong><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"color: #222222;\">As with any B2B initiative, clarity is king. The faster and more simple the point can be communicated, the better off you\u2019ll be. In a world convoluted by buzzwords and complex product descriptions, images can often accomplish a fair amount in a much quicker format. Many businesses fall into the trap of listing product descriptions and attributes, to which prospects are left to deduce the eventual value on their own. By providing a visual of the solution itself, people can quickly see what a company has to offer. It\u2019s very important that these images also connect people to relevant further information. For instance, when featuring a series of products, don\u2019t simply link each photo to the homepage of your company. This product has captured somebody\u2019s attention so take them to the product page on a website so that they could potentially purchase immediately or find more information about the product. The faster you can communicate and connect people to items they need, the better.\u00a0<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h1><strong>Brittney Borowicz, Marketing Manager, <a href=\"http:\/\/gridconnect.com\/\" target=\"_blank\" rel=\"nofollow\">Grid Connect<\/a><\/strong><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<blockquote><p>Not all brands are meant for Pinterest. Just as with other social\u00a0media channels, your audience may just not respond well. Brands and\u00a0companies should not be on ALL social media platforms. If Pinterest may be\u00a0a good platform for your brand, take the time to do it right and measure\u00a0your success.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h1><strong>Melissa Megginson, Marketing Manager, <a href=\"http:\/\/www.tailwindapp.com\/\" target=\"_blank\" rel=\"nofollow\">Tailwind<\/a><\/strong><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"color: #222222;\">*Don&#8217;t only pin your own content*. This is huge. DO NOT ONLY PIN YOUR OWN \u00a0<\/span><span style=\"color: #222222;\">CONTENT. Pinterest users do not want blatant advertisements all over their <\/span><span style=\"color: #222222;\">Pinterest feed. So, rather than only pinning your content, pin articles\u00a0<\/span><span style=\"color: #222222;\">related to your sector, interesting images, funny memes and mix in your\u00a0<\/span><span style=\"color: #222222;\">products and articles.&#8221;<\/span><br style=\"color: #222222;\" \/><br style=\"color: #222222;\" \/><span style=\"color: #222222;\">*Repin, repin, repin!* You know how great it feels to be repinned, so make\u00a0<\/span><span style=\"color: #222222;\">sure to pass the feeling forward! You get to pass on the warm fuzzies and,\u00a0<\/span><span style=\"color: #222222;\">also, guarantee that the content you send out to your followers is not\u00a0<\/span><span style=\"color: #222222;\">overly self promotional.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h1><strong>Parisnicole Payton, Public Relations, <a href=\"http:\/\/www.thepnpagency.com\/\" target=\"_blank\" rel=\"nofollow\">The PNP Agency<\/a><\/strong><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"color: #222222;\">A Pinterest marketing tip for anyone interested in growing their online\u00a0<\/span><span style=\"color: #222222;\">presence, you must have a high social influence. In business, communal\u00a0<\/span><span style=\"color: #222222;\">influence is essential, and it\u2019s a prevalent business function to all\u00a0<\/span><span style=\"color: #222222;\">entrepreneurs seeking national exposure, recognition. It\u2019s imperative to\u00a0<\/span><span style=\"color: #222222;\">utilize all social mediums to advertise, and market your business and\u00a0<\/span><span style=\"color: #222222;\">industry expertise. The social media marketing strategy needs to be broad\u00a0<\/span><span style=\"color: #222222;\">and quantify a social influence on Pinterest. To have a successful\u00a0<\/span><span style=\"color: #222222;\">following on Pinterest, the marketing tip is to remain consistent in the\u00a0<\/span><span style=\"color: #222222;\">conscious message of the brand. The marketing idea has to be creative, and\u00a0<\/span><span style=\"color: #222222;\">demonstrate a social presence by building an influential impression. You\u00a0<\/span><span style=\"color: #222222;\">can implement short video clips, insert your blog, and add news clippings.\u00a0<\/span><span style=\"color: #222222;\">In essence, submit daily Pinterest postings, which provide relevant\u00a0<\/span><span style=\"color: #222222;\">content in distributing and sharing information about the brand. The\u00a0<\/span><span style=\"color: #222222;\">marketing needs to be unique in being informative, engaging and increasing\u00a0<\/span><span style=\"color: #222222;\">brand awareness, which will result in local and national recognition.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h1><strong>Inga Van Riper, <a href=\"http:\/\/buildthestore.com\/\" target=\"_blank\" rel=\"nofollow\">BuildtheStore<\/a><\/strong><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"color: #222222;\">Mix things up: Followers will get bored with you very quickly if you\u00a0<\/span><span style=\"color: #222222;\">post the same stuff.\u00a0As I stated before, we only thought of Pinterest as\u00a0being a showcase for products and manufacturers. It quickly evolved to so\u00a0much more. It is exciting to visit a customer and see that they are using\u00a0one of the display ideas that we created in one of boards.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h1><strong>Katie Mayberry, Principal Owner,\u00a0<a href=\"http:\/\/www.spyglassdigital.com\/\" target=\"_blank\" rel=\"nofollow\">Spyglass Digital<\/a><\/strong><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"color: #222222;\">Pinterest is a great tool for B2B\u2019s if they have the capacity for it. The key is thinking beyond your brand specifically and consider what is related to your brand but of broader interest to your market. GE is a great example of this. Their Pinterest description is #Pinning things that inspire us to build, power, move and cure the world. Their boards range from the informative, inspiring and humorous. These pins will show up in followers news feeds and make people think of GE.\u00a0<\/span><br style=\"color: #222222;\" \/><br style=\"color: #222222;\" \/><span style=\"color: #222222;\">Finally, you can optimize your Pinterest pins so that they show up in search results not only within Pinterest but also broader search engines. This furthers your brand reach and adds additional benefit to your social media activity.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h1><strong>Tena Pettis,\u00a0<a href=\"http:\/\/tenaciousedge.com\/\" target=\"_blank\" rel=\"nofollow\">tena.cious<\/a><\/strong><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"color: #222222;\">Be Visual. You can\u2019t have a Pinterest board without turning your ideas into graphics. Your custom content is necessary to gain momentum on this social media platform. Just sharing other content won\u2019t put $ in your bank account.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Pinterest once started out mostly as an app that acted as a novelty. Sharing photos of desks made from reclaimed wood and the best chicken pot pie recipes you will find online were the norm (still kinda are). However, Pinterest has evolved over the years into some thing much [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15868],"tags":[15737,16477,16478],"class_list":["post-30623","post","type-post","status-publish","format-standard","hentry","category-pinterest-marketing","tag-b2b-marketing","tag-b2b-pinterest-marketing","tag-business-to-business-marketing-on-pinterest"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Industry Experts Weigh in on B2B Pinterest Marketing - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/7-industry-experts-weigh-in-on-b2b-pinterest-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Industry Experts Weigh in on B2B Pinterest Marketing - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Pinterest once started out mostly as an app that acted as a novelty. 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