{"id":30646,"date":"2014-08-19T18:22:17","date_gmt":"2014-08-19T18:22:17","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2014\/08\/19\/four-ways-to-add-video-ads-to-your-business-plan\/"},"modified":"2014-08-19T18:22:17","modified_gmt":"2014-08-19T18:22:17","slug":"four-ways-to-add-video-ads-to-your-business-plan","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/four-ways-to-add-video-ads-to-your-business-plan\/","title":{"rendered":"Four Ways to Add Video Ads to Your Business Plan"},"content":{"rendered":"

\"Video<\/a><\/p>\n

 
\nWhen it comes to reaching a huge number of people to let them know about your business and products, you really can\u2019t beat video advertising. From a video posted to YouTube to short clips you add to your social media pages and\/or website, online videos can help businesses of all sizes reach a larger audience. Video advertising is also quite effective; according to a study by Cisco, customers who see a video on a product are up to\u00a085 percent more likely to buy<\/a>\u00a0it, which equates to a huge return on investment.<\/p>\n

 
\nLike any marketing strategy you employ to help grow your business, you have to create and use your online video in the most effective way possible. The following tips can help you to do just that:
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Plan it out on paper first<\/h1>\n
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\nWhile you might be tempted to grab a camera and start filming, Business News Daily notes it\u2019s best to do some detailed planning ahead of time. Write out your ideas for the video on paper and include notes and bullet points about what you want to say. Spending a bit of time preparing the video and its content on paper will\u00a0save you time<\/a>\u00a0in the long run and help to keep you and the video focused on who you want to reach.<\/p>\n

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Keep it short and sweet<\/h1>\n
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\nAlthough you might be tempted to tell your viewers anything and everything about your business in your online video, resist the urge to turn what should be a short ad into your own version of \u201cCitizen Kane.\u201d As Inc. notes, try to keep your video in the 90 second to 2 minute range and, if you are focusing on just one point or product, you can even shoot for a minute or less. Your ultimate goal is for viewers to watch the entire video. Even if you have a lot to talk about, keep it as short and sweet as possible. Remember, you can always create additional videos down the road to cover additional points and products.<\/p>\n

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Tell a story<\/h1>\n
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No matter what you are trying to achieve with your online video advertising \u2014 whether it\u2019s to talk about a new product or service or just get the word out about your company and what you do \u2014 you need to tell some type of story. This will help to engage viewers and keep them watching until the very end. For an excellent example of this,\u00a0check out the LifeLock videos on YouTube<\/a>; each one tells a short yet compelling tale that still relates to the company, but in a very interesting and entertaining way.<\/p>\n

 
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