{"id":30683,"date":"2014-11-12T14:35:04","date_gmt":"2014-11-12T14:35:04","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2014\/11\/12\/do-emotions-play-a-role-in-b2b-marketing\/"},"modified":"2014-11-12T14:35:04","modified_gmt":"2014-11-12T14:35:04","slug":"do-emotions-play-a-role-in-b2b-marketing","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/do-emotions-play-a-role-in-b2b-marketing\/","title":{"rendered":"Do Emotions Play a Role in B2B Marketing?"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2014\/11\/b2b-marketing-emotion.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9130\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2014\/11\/b2b-marketing-emotion.jpg\" alt=\"B2B Marketing Emotion\" width=\"850\" height=\"500\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Believe it or not emotion plays a very important role when it comes to how website visitors interact with your B2B brand. Getting someone to smile, laugh or even cry can be very rewarding when it comes to business growth.<\/p>\n<p>&nbsp;<\/p>\n<p>Our friends over at B2B Marketing put together this infographic showing just how emotion can help when it comes to B2B marketing.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2014\/11\/B2Bemotion-5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9129\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2014\/11\/B2Bemotion-5.jpg\" alt=\"B2B Marketing\" width=\"457\" height=\"1200\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Believe it or not emotion plays a very important role when it comes to how website visitors interact with your B2B brand. Getting someone to smile, laugh or even cry can be very rewarding when it comes to business growth. &nbsp; Our friends over at B2B Marketing put together [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15667],"tags":[15737,15647],"class_list":["post-30683","post","type-post","status-publish","format-standard","hentry","category-infographics","tag-b2b-marketing","tag-b2b-web-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do Emotions Play a Role in B2B Marketing? - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/do-emotions-play-a-role-in-b2b-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do Emotions Play a Role in B2B Marketing? - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Believe it or not emotion plays a very important role when it comes to how website visitors interact with your B2B brand. Getting someone to smile, laugh or even cry can be very rewarding when it comes to business growth. &nbsp; Our friends over at B2B Marketing put together [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/do-emotions-play-a-role-in-b2b-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandignity\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandignity\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-12T14:35:04+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2014\/11\/b2b-marketing-emotion.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Brandignty\" \/>\n<meta name=\"twitter:site\" content=\"@Brandignty\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/do-emotions-play-a-role-in-b2b-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/do-emotions-play-a-role-in-b2b-marketing\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#\\\/schema\\\/person\\\/cffd778300a3cf1d761337b0d260e86b\"},\"headline\":\"Do Emotions Play a Role in B2B Marketing?\",\"datePublished\":\"2014-11-12T14:35:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/do-emotions-play-a-role-in-b2b-marketing\\\/\"},\"wordCount\":77,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#organization\"},\"image\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/do-emotions-play-a-role-in-b2b-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.brandignity.com\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/b2b-marketing-emotion.jpg\",\"keywords\":[\"b2b marketing\",\"b2b web marketing\"],\"articleSection\":[\"Infographics\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/do-emotions-play-a-role-in-b2b-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/do-emotions-play-a-role-in-b2b-marketing\\\/\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/do-emotions-play-a-role-in-b2b-marketing\\\/\",\"name\":\"Do Emotions Play a Role in B2B Marketing? - Brandignity\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/do-emotions-play-a-role-in-b2b-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/do-emotions-play-a-role-in-b2b-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.brandignity.com\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/b2b-marketing-emotion.jpg\",\"datePublished\":\"2014-11-12T14:35:04+00:00\",\"breadcrumb\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/do-emotions-play-a-role-in-b2b-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/do-emotions-play-a-role-in-b2b-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/do-emotions-play-a-role-in-b2b-marketing\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.brandignity.com\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/b2b-marketing-emotion.jpg\",\"contentUrl\":\"http:\\\/\\\/www.brandignity.com\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/b2b-marketing-emotion.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/do-emotions-play-a-role-in-b2b-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Do Emotions Play a Role in B2B Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#website\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/\",\"name\":\"Brandignity\",\"description\":\"Brandignity\",\"publisher\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#organization\",\"name\":\"Brandignity\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/logo.png?wsr\",\"contentUrl\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/logo.png?wsr\",\"width\":288,\"height\":70,\"caption\":\"Brandignity\"},\"image\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/brandignity\",\"https:\\\/\\\/x.com\\\/Brandignty\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/brandignity\",\"https:\\\/\\\/www.instagram.com\\\/brandignity\"]},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#\\\/schema\\\/person\\\/cffd778300a3cf1d761337b0d260e86b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/www.brandignitybeta.com\\\/demo\\\/brandlatest\"],\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Do Emotions Play a Role in B2B Marketing? - Brandignity","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/do-emotions-play-a-role-in-b2b-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Do Emotions Play a Role in B2B Marketing? - Brandignity","og_description":"&nbsp; Believe it or not emotion plays a very important role when it comes to how website visitors interact with your B2B brand. Getting someone to smile, laugh or even cry can be very rewarding when it comes to business growth. &nbsp; Our friends over at B2B Marketing put together [&hellip;]","og_url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/do-emotions-play-a-role-in-b2b-marketing\/","og_site_name":"Brandignity","article_publisher":"https:\/\/www.facebook.com\/brandignity","article_published_time":"2014-11-12T14:35:04+00:00","og_image":[{"url":"http:\/\/www.brandignity.com\/wp-content\/uploads\/2014\/11\/b2b-marketing-emotion.jpg","type":"","width":"","height":""}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Brandignty","twitter_site":"@Brandignty","twitter_misc":{"Written by":"admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/do-emotions-play-a-role-in-b2b-marketing\/#article","isPartOf":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/do-emotions-play-a-role-in-b2b-marketing\/"},"author":{"name":"admin","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#\/schema\/person\/cffd778300a3cf1d761337b0d260e86b"},"headline":"Do Emotions Play a Role in B2B Marketing?","datePublished":"2014-11-12T14:35:04+00:00","mainEntityOfPage":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/do-emotions-play-a-role-in-b2b-marketing\/"},"wordCount":77,"commentCount":0,"publisher":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#organization"},"image":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/do-emotions-play-a-role-in-b2b-marketing\/#primaryimage"},"thumbnailUrl":"http:\/\/www.brandignity.com\/wp-content\/uploads\/2014\/11\/b2b-marketing-emotion.jpg","keywords":["b2b marketing","b2b web marketing"],"articleSection":["Infographics"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/brandignitybeta.com\/demo\/brandlatest\/do-emotions-play-a-role-in-b2b-marketing\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/do-emotions-play-a-role-in-b2b-marketing\/","url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/do-emotions-play-a-role-in-b2b-marketing\/","name":"Do Emotions Play a Role in B2B Marketing? - Brandignity","isPartOf":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#website"},"primaryImageOfPage":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/do-emotions-play-a-role-in-b2b-marketing\/#primaryimage"},"image":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/do-emotions-play-a-role-in-b2b-marketing\/#primaryimage"},"thumbnailUrl":"http:\/\/www.brandignity.com\/wp-content\/uploads\/2014\/11\/b2b-marketing-emotion.jpg","datePublished":"2014-11-12T14:35:04+00:00","breadcrumb":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/do-emotions-play-a-role-in-b2b-marketing\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["http:\/\/brandignitybeta.com\/demo\/brandlatest\/do-emotions-play-a-role-in-b2b-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/do-emotions-play-a-role-in-b2b-marketing\/#primaryimage","url":"http:\/\/www.brandignity.com\/wp-content\/uploads\/2014\/11\/b2b-marketing-emotion.jpg","contentUrl":"http:\/\/www.brandignity.com\/wp-content\/uploads\/2014\/11\/b2b-marketing-emotion.jpg"},{"@type":"BreadcrumbList","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/do-emotions-play-a-role-in-b2b-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/"},{"@type":"ListItem","position":2,"name":"Do Emotions Play a Role in B2B Marketing?"}]},{"@type":"WebSite","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#website","url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/","name":"Brandignity","description":"Brandignity","publisher":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#organization","name":"Brandignity","url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#\/schema\/logo\/image\/","url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2023\/04\/logo.png?wsr","contentUrl":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2023\/04\/logo.png?wsr","width":288,"height":70,"caption":"Brandignity"},"image":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/brandignity","https:\/\/x.com\/Brandignty","https:\/\/www.linkedin.com\/company\/brandignity","https:\/\/www.instagram.com\/brandignity"]},{"@type":"Person","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#\/schema\/person\/cffd778300a3cf1d761337b0d260e86b","name":"admin","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/www.brandignitybeta.com\/demo\/brandlatest"],"url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/author\/admin\/"}]}},"_links":{"self":[{"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/posts\/30683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/comments?post=30683"}],"version-history":[{"count":0,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/posts\/30683\/revisions"}],"wp:attachment":[{"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/media?parent=30683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/categories?post=30683"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/tags?post=30683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}