{"id":30715,"date":"2015-02-02T19:39:45","date_gmt":"2015-02-02T19:39:45","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2015\/02\/02\/never-thought-email-could-help-seo-think-again\/"},"modified":"2015-02-02T19:39:45","modified_gmt":"2015-02-02T19:39:45","slug":"never-thought-email-could-help-seo-think-again","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/never-thought-email-could-help-seo-think-again\/","title":{"rendered":"Never Thought Email Could Help SEO? Think Again"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2015\/02\/email-marketing-and-seo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9314\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2015\/02\/email-marketing-and-seo.jpg\" alt=\"Email Marketing &amp; SEO\" width=\"850\" height=\"567\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>In the past, email has been used for team communication and sending electronic postcards, or email marketing. Finally, after years of link building and SEO such as building links from web directories, social bookmarking, creating content and publishing it on websites and waiting for links back or doing on-page optimization and waiting for it to have a positive impact on my website, it\u2019s now important to begin to explore different ways to perform SEO using other resources.<\/p>\n<p>&nbsp;<\/p>\n<p>The following article explores more productive ways to use Email for improving SEO and link building.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Broken Link Building<\/strong><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>If you follow <a href=\"http:\/\/www.forbes.com\/sites\/johnrampton\/2014\/12\/15\/15-seo-gurus-that-you-should-know-for-2015\/\" target=\"_blank\">popular SEO gurus<\/a>, you\u2019ve probably heard about <a href=\"http:\/\/moz.com\/blog\/the-broken-link-building-bible\" target=\"_blank\">broken link building<\/a>. In a nutshell, broken link building is a form of link building that takes advantage of broken links in a website \u2013 not a website\u2019s internal links, but it\u2019s external ones.<\/p>\n<p>&nbsp;<\/p>\n<p>Broken external links are caused by three main reasons:<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>The website they link to has closed down.<\/li>\n<li>The page they link to was deleted.<\/li>\n<li>The page\/content they link to has been moved but not redirected.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>For a typical web user these kinds of links are a nuisance, but to an SEO this is a shining pot of gold.<\/p>\n<p>&nbsp;<\/p>\n<p>The process is very time consuming as you have to find pages with broken links and the right person to contact before sending them an Email. If you write great subject lines, your email is more likely to get read. Otherwise, you\u2019ll need to find a better way to get their attention.<\/p>\n<p>&nbsp;<\/p>\n<p>While this strategy is time consuming and often depends on luck, it\u2019s very rewarding too, because old pages tend to pass more authority as they are more likely to have links from other pages. Just make sure to target the ones that have good <a href=\"http:\/\/www.brandignity.com\/2014\/04\/popularity-vs-authority-in-google\/\" target=\"_blank\">Page Authority<\/a>, or PR.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Some tools to help you out:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"list-style-type: disc;\">\n<li><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/domain-hunter-plus\/ifnkckdlnkmcmlmleoiofljanabhmjgg?hl=en-US\" target=\"_blank\" rel=\"nofollow\">Domain Hunter Plus<\/a> (Google Chrome Extension)<\/li>\n<li><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/check-my-links\/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en-GB\" target=\"_blank\" rel=\"nofollow\">Check My Links<\/a> (Google Chrome Extension)<\/li>\n<li><a href=\"http:\/\/buzzmaker.net\/\" target=\"_blank\" rel=\"nofollow\">Buzz Maker<\/a> (For faster contact acquisition)<\/li>\n<li><a href=\"http:\/\/www.scrapebox.com\/\" target=\"_blank\">Scrapebox<\/a> (Yes, the one that received bad press)<\/li>\n<li><a href=\"http:\/\/xenus-link-sleuth.en.softonic.com\/\" target=\"_blank\" rel=\"nofollow\">Xenu Link Sleuth<\/a><\/li>\n<li><a href=\"http:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"nofollow\">Screaming Frog<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Tutorials on how to use them for broken link building are readily available online.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Resource Page Link Building<\/strong><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Resource page link building is one of the most over-looked link building strategies out there. Some websites have created pages which only link to other websites. While it may sound like something that <a href=\"http:\/\/www.brandignity.com\/2012\/12\/do-you-have-a-google-penalty-you-will-want-to-read-this\/\" target=\"_blank\">could get you penalized<\/a>, don\u2019t be concerned. It\u2019s one of the most legitimate ways to get a link.<\/p>\n<p>&nbsp;<\/p>\n<p>Here\u2019s how to do it:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1. Find link prospects:<\/strong> Take advantage of a search engine\u2019s power and gather all possible link prospects through query prospecting.<\/p>\n<p><strong>2. Know their authority:<\/strong> Gather important metrics, like the page\u2019s PR, or Page Authority by Moz. Prioritize pages with higher PA (Page Authority) or Page PR. It is important to gather these metrics because if we spend precious time reaching out to webmasters it\u2019s better to have an idea of the benefits we can receive.<\/p>\n<p><strong>3. Measure the relevance of the page as the more relevant it is to the resource page<\/strong>, or the domain, the more chance there is that the webmaster will link back to your page. Your authority is also important. If you are PR 0 and you are reaching out to a more authoritative domain, it\u2019s hard to ask for a link, so be sure to approach sites with similar authority to yours. If you are a startup for example, and are currently PR 1, you will most likely receive a link from domains with PR\u2019s ranging from 0 to 3. It\u2019s a good idea to prioritize establishing links from pages with higher PR than yours also keep a record of other high authority links for the future, so you can aim to achieve a link from them when you are authoritative enough.<\/p>\n<p>&nbsp;<\/p>\n<p>Here are examples of queries you can use to find resource pages:<\/p>\n<p>&nbsp;<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>\u201ckeyword\u201d inurl:links<\/li>\n<li>\u201ckeyword\u201d \u201crelated urls\u201d<\/li>\n<li>Keyword\u00a0 &#8220;related sites&#8221;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>You can also speed up link prospecting by using tools such as Buzzstream or Scrapebox. You may be aware of Scrapebox\u2019s bad reputation but there\u2019s more White Hat use than Black Hat use to it.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Guest Blogging<\/strong><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.brandignity.com\/2013\/05\/now-serving-freshly-made-guest-blog-post\/\" target=\"_blank\">Guest blogging is a win\/win link building tactic<\/a> that requires great content that acts as a sacrificial piece. While \u201csacrifice\u201d might seem like too harsh a term to use it really does work that way. When you have great content and your website is not authoritative yet, the best place to publish your articles isn\u2019t on your own website. This may sound a harsh, but it\u2019s true. Writing something great takes time so although it may seem futile to just give it away to another website, when you get a link back it pays dividends if it is a relevant website.<\/p>\n<p>&nbsp;<\/p>\n<p>By guest blogging you take advantage of somebody else\u2019s traffic and authority to spread the news about your website and build your own authority. The traffic coming from a relevant website is most likely to stick and convert than a traffic coming from somewhere else.<\/p>\n<p>&nbsp;<\/p>\n<p>Here\u2019s how to do it:<\/p>\n<p>&nbsp;<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Create great content that is unique and engaging.<\/li>\n<li>Make a great list of relevant websites through query prospecting.<\/li>\n<li>Trim your list down by identifying which website is worth your time. You can set aside the too-authoritative-sites for now and save them for future campaigns.<\/li>\n<li>Get the attention of the webmaster by emailing them and notify them that you have great content that is yet to be published.<\/li>\n<li>Send the content for review.<\/li>\n<\/ul>\n<h1><\/h1>\n<h1><strong>Content Promotion<\/strong><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>Content promotion is an indirect way to build links<\/strong> that is also done using email. If you\u2019ve written and published an amazing article on your blog your next step is to promote it.<\/p>\n<p>&nbsp;<\/p>\n<p>If you\u2019re wondering who you should reach out to, and assuming you already have a list of subscribers, try sending an update about your new content via Email and ask for their thoughts. You won\u2019t always receive feedback, but you will still gain traffic.<\/p>\n<p>&nbsp;<\/p>\n<p>Alternatively, you can search for websites that you think will find your content interesting. If you are into dog training you might avoid spending your time by promoting your content to websites that are in the air-conditioning niche.<\/p>\n<p>&nbsp;<\/p>\n<p>This is a great way to spread the word about your content and if any of the people who receive your content link to it, then you hit the jackpot! This is dependent on the quality of the content you are promoting, of course, so make sure to promote content that is engaging and fresh.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Relationship Link Building<\/strong><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>This is the new type of link building. In the past, link building was only done using social bookmarking, directory listing, and spamming blog comments, but today these methods don\u2019t work as well.<\/p>\n<p>&nbsp;<\/p>\n<p>As the name of the strategy suggests, this form of link building prioritizes building a link (relationship) directly with the webmaster. If done correctly, it\u2019s not just links you are getting, but a network also \u2013 a network that will take your business even further.<\/p>\n<p>&nbsp;<\/p>\n<p>This form of link building is yet another way to make the most of email.<\/p>\n<p>&nbsp;<\/p>\n<p>Relationship building is an ongoing process that you have to nurture. If you\u2019re planning to use this kind of strategy, make sure that you are good at stalking. You must be good at showing others that you are interested in them and below are some things you can do to show your interest:<\/p>\n<p>&nbsp;<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Follow them through social media<\/li>\n<li>Engage in conversations with them<\/li>\n<li>Answer their questions \u2013 you can also create content catering to their questions and notify them about it, which may help you to acquire a link earlier.<\/li>\n<li>Read their posts<\/li>\n<li>Tweet\/share their post<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>In short, find a way to get them to notice your interest in them. You are more likely to gain a friend by being friendly rather than waiting for people to befriend you.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Content Ideation and Creation<\/strong><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>Email interviews with dozens of webmasters<\/strong> who you have built relationships with can be a great resource for content ideas and creation. You can acquire content ideas by asking your customers what is it they want to know more about. The customers on your list might be busy so you have to craft your message carefully, or even compensate them for taking part in it.<\/p>\n<p>&nbsp;<\/p>\n<p>It is believed that you normally receive replies from 10% of people on your list, so make sure to send you queries to as many customers as possible. You may receive different replies, but make sure to take all of them into consideration. Remember that customer response is valuable.<\/p>\n<p>&nbsp;<\/p>\n<p>To have a better idea which content ideas to prioritize, take the point-system approach. Go through each idea and understand the whole point about it before listing it and giving it one point.<\/p>\n<p>&nbsp;<\/p>\n<p>Prioritize the idea based on how many times it was mentioned. This way you will be aware of the impact the content you are going to create will have.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Ask website users for feedback<\/strong><\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>You can do this in Analytics but if you don\u2019t have spare time for analyzing data, you can directly ask your customer\u2019s for feedback. Again, craft your message carefully and get straight to the point \u2013 remember that their time is valuable so making it easy for them to respond to you is crucial.<\/p>\n<p>&nbsp;<\/p>\n<p>Let\u2019s say that you already have three great ideas to optimize your website but are unsure how it will impact your website\u2019s performance. You can ask your customers which of your ideas they prefer. You can make it as simple as a multiple choice response. Remember to give them an alternative response like a blank line so they can state their reply in their own words if their answer is not in your provided list. Doing so will give you better ideas for optimizing your website for maximum impact.<\/p>\n<p>&nbsp;<\/p>\n<p>Remember to always measure the result.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Email: a classic yet effective tool<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>There are many of ways to use email for SEO. The examples presented here are some of the easiest ways to make email work for you. What other ways do you take advantage of email for SEO purposes?<\/p>\n<p>&nbsp;<\/p>\n<p>Feel free to share them below so we can talk about it more.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Author Bio<\/strong><\/p>\n<p>Scott Donald is the Chief Strategist at CreativSEO and works with companies wanting more exposure online and specializes in website performance optimization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; In the past, email has been used for team communication and sending electronic postcards, or email marketing. Finally, after years of link building and SEO such as building links from web directories, social bookmarking, creating content and publishing it on websites and waiting for links back or doing on-page [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15733],"tags":[16619,16620],"class_list":["post-30715","post","type-post","status-publish","format-standard","hentry","category-email-marketing-tips","tag-email-marketing-and-seo","tag-seo-and-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Never Thought Email Could Help SEO? Think Again - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/never-thought-email-could-help-seo-think-again\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Never Thought Email Could Help SEO? Think Again - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; In the past, email has been used for team communication and sending electronic postcards, or email marketing. Finally, after years of link building and SEO such as building links from web directories, social bookmarking, creating content and publishing it on websites and waiting for links back or doing on-page [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/never-thought-email-could-help-seo-think-again\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandignity\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandignity\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-02T19:39:45+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2015\/02\/email-marketing-and-seo.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Brandignty\" \/>\n<meta name=\"twitter:site\" content=\"@Brandignty\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/never-thought-email-could-help-seo-think-again\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/never-thought-email-could-help-seo-think-again\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#\\\/schema\\\/person\\\/cffd778300a3cf1d761337b0d260e86b\"},\"headline\":\"Never Thought Email Could Help SEO? 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