{"id":30760,"date":"2015-08-07T07:58:10","date_gmt":"2015-08-07T07:58:10","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2015\/08\/07\/four-truths-of-marketing-magic\/"},"modified":"2015-08-07T07:58:10","modified_gmt":"2015-08-07T07:58:10","slug":"four-truths-of-marketing-magic","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/four-truths-of-marketing-magic\/","title":{"rendered":"Four Truths of Marketing Magic"},"content":{"rendered":"

\"Marketing<\/a><\/p>\n

Can magicians really read your mind, cut people in half, and make the Statue of Liberty disappear?\u00a0 Well, it depends on how you approach the question.\u00a0 Realistically, they can\u2019t achieve these feats but they can trick your eyes and brain to think such.\u00a0 Marketers are not magicians, yet great advertisers use the same neurological principles to influence target markets.<\/p>\n

Magic may not be \u2018real\u2019 yet a number of truths influence the way people see, comprehend, and react.\u00a0 Learn four truths about marketing magic and better advertising.<\/p>\n

 <\/p>\n

Multitasking is a Myth<\/strong><\/h1>\n
\n

 <\/p>\n

Your boss or favorite entrepreneur is likely to champion the notion of multitasking, but ask any neurologist; multitasking is a myth.\u00a0 Our brains are not wired to do two or more things at once, at least not as efficiently as we would wish.\u00a0 It\u2019s a matter of science.\u00a0 We use the area of the brain called the striatum to learn new skills and the hippocampus when we recall information for higher level thinking and functioning.\u00a0 When we multitask, the striatum area, not the hippocampus, is activated.\u00a0 We may physically do more than two things at once, yet we\u2019re using the area of the brain devoted to low-level thinking and functioning.<\/p>\n

Magicians know such truths and use it to deviate attention or make you comprehend several things while others are going on right in front of your eyes.\u00a0 For example, in a study, researchers made people watch a basketball video, noting how many times the ball is passed between players.\u00a0 The video features a man in a gorilla suit<\/a> jumping from the stands and on the court, yet those concentrating on counting passes totally missed this out-of-the-ordinary sight.\u00a0 Why?\u00a0 You already know the answer.<\/p>\n

While marketers would like to inundate target markets with sights, sounds, and information, it\u2019s better if endeavor, such as a web page, to focus on one sentiment at a time.\u00a0 The same is true for videos, especially since online attention is extremely limited.\u00a0 The average person shortened their attention span from 12 to just over 8 seconds in 15 years<\/a>!<\/p>\n

 <\/p>\n

\"Marketing\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Many Choices Is Too Many<\/strong><\/h1>\n
\n

 <\/p>\n

Ben and Jerry\u2019s ice cream is heralded for the huge assortment of offerings.\u00a0 However, the dessert\u2019s success is a marketing anomaly.\u00a0 Our brains are wired to seek simplicity.\u00a0 Getting barraged with a high number of choices creates anxiety, a negative feeling a consumer could unconsciously associate with your brand.\u00a0 As above, you want your offerings to be simple, direct, and free of too many choices<\/a>.<\/p>\n

 <\/p>\n

\"marketing<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Actually, you can use a competitor\u2019s range of choices against them, bringing the customer\u2019s attention to the fact your sales cycle involves little mental strain and is straightforward versus frustrating and needlessly time consuming.<\/p>\n

How many kinds of Crest exist?<\/strong><\/p>\n

 <\/p>\n

\"Crest\"<\/a><\/p>\n

 <\/p>\n

Perhaps you feel the need to offer a lot of products or services.\u00a0 That\u2019s okay yet mind your approach and web page layout<\/a>.<\/p>\n

 <\/p>\n

\"marketing<\/a><\/p>\n

<\/h1>\n

<\/h1>\n

Our Memories Are Not Permanent But Ever-Malleable<\/strong><\/h1>\n
\n

 <\/p>\n

What if you were told that each time you recall a memory, you\u2019re actually changing it, so it\u2019s constantly in a state of flux despite how many times you remember?\u00a0 It\u2019s true.\u00a0 So, ongoing, your remembering a memory of a memory of a memory…<\/p>\n

Those providing testimony of an event second guess all the time.\u00a0 In some instances, one cannot tell the difference between what did happen and what could of happened.\u00a0 In recent news, a popular South Korean author admitted she \u201cmust have\u201d plagiarised<\/a> another piece of literature, though she can\u2019t definitely recall reading it.<\/p>\n

 <\/p>\n

\"marketing<\/a><\/p>\n

 <\/p>\n

In a world cluttered with information coming in an endless stream via social media, a brand is as good as its last story.\u00a0 Successful public relations is really just a repeated cycle of positively spun stories.\u00a0 If we\u2019re told stories of how a brand is revolutionary, edgy, altruistic, or monumental, we\u2019re more than willing to believe, even if facts say otherwise.<\/p>\n

For example, Google<\/a> is a brand that gets negative press yet the brand\u2019s ongoing story tells of its innovation, free tools, and willingness to serve society.\u00a0 The tech giant may have violated privacy in the past yet it has no problems continuing to be the most beloved search engine in the world.<\/p>\n

 <\/p>\n

\"marketing<\/a><\/p>\n

 <\/p>\n

Why can Google\u2019s trespasses be dismissed while it continues its reign as top search engine?\u00a0 Well, you may have heard about its privacy violations, but you\u2019ve heard positive things about the brand a lot more often.\u00a0 Actually, repetition can outweigh reality if we\u2019re told the same things repeatedly and often enough, even if those things are not true.<\/p>\n

Why do you think those late-night infomercials, pushing revolutionary yet hardly-believable products, are so successful?\u00a0 Will that product really make body hair never grow back (despite centuries of homo sapien hair growth)?<\/p>\n

 <\/p>\n

\"marketing<\/a><\/p>\n

 <\/p>\n

Will you really lose all that weight in the first week?\u00a0 Will you really transform your beer gut to a rippling six pack with little effort?\u00a0 In short, no, not a chance, yet those products get purchased all the time.\u00a0 In addition to selling the benefits to those hoping the promises are actually true.\u00a0 The hope makes us believe the claims to be true, even if a part of us thinks otherwise.<\/p>\n

For example, Sir Arthur Conan Doyle<\/a>, the famous author responsible for the cleverest of all detectives, Sherlock Holmes, was fooled by two young sisters who insisted fairies did in fact exist.\u00a0 Doyle, very much like his detective creation in real life, initially took interest in the assertion of the two girls, wanting to debunk the visual \u2018proof.\u2019\u00a0 After much speculation and having the photographs inspected, Doyle actually became a mystic and believer of fairies!<\/p>\n

How could a highly intelligent man be convinced fairies exist?\u00a0 Well, in addition to the repetition associated to their reality, a part of the man wanted<\/em> the story to be true, and voila!<\/p>\n

Author Bio<\/strong><\/p>\n

Cam Secore\u2019s interest in business inspired his college education at Keene and entrepreneurial pursuits online. CEO at AllPowerMoves.com, Secore shares his business insights and experiences on Twitter and marketing blogs across the Web.<\/p>\n","protected":false},"excerpt":{"rendered":"

Can magicians really read your mind, cut people in half, and make the Statue of Liberty disappear?\u00a0 Well, it depends on how you approach the question.\u00a0 Realistically, they can\u2019t achieve these feats but they can trick your eyes and brain to think such.\u00a0 Marketers are not magicians, yet great advertisers […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15648],"tags":[],"class_list":["post-30760","post","type-post","status-publish","format-standard","hentry","category-brandignity-stuff"],"yoast_head":"\nFour Truths of Marketing Magic - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/four-truths-of-marketing-magic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four Truths of Marketing Magic - 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