{"id":30796,"date":"2015-11-03T15:43:52","date_gmt":"2015-11-03T15:43:52","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2015\/11\/03\/boost-your-traffic-3-strategies-ecommerce-marketers-often-overlook\/"},"modified":"2015-11-03T15:43:52","modified_gmt":"2015-11-03T15:43:52","slug":"boost-your-traffic-3-strategies-ecommerce-marketers-often-overlook","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/boost-your-traffic-3-strategies-ecommerce-marketers-often-overlook\/","title":{"rendered":"Boost Your Traffic: 3 Strategies eCommerce Marketers often Overlook"},"content":{"rendered":"

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The Internet is full of tips and advice on how to optimize your conversion rate and get more customers. Much of those tips are on the same note – reduce clutter, write benefits-focused copy, create more attractive CTA buttons and so on. There is no denying that some of them are real good advice, but most people miss the real hack.<\/p>\n

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Your conversion rate optimization<\/a> largely depends on the flow of your online traffic. Your goal therefore should be to increase your organic traffic, especially from high-converting sources. But before discussing more on that you need to understand one thing.<\/p>\n

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Understand the Value of Your Traffic<\/strong><\/h1>\n
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Not all online traffic is equal. You are probably getting traffic from multiple sources, including social media sites and other marketing platforms. But the real hack is: Are these visitors really converting? Is the traffic source really worth your time and effort?<\/p>\n

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While Google Analytics<\/a> counts all this traffic as \u201csessions,\u201d having mere visitors was never your goal. You need traffic that converts. Your first task is therefore to identify the traffic sources that convert best. For this, you need to make a list of your traffic segments and analyze them, especially as they progress through the sales funnel.<\/p>\n

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You can use any funnel chart tools to create a funnel report to see where your traffic drop offs in the sales funnel. With certain tools such as KISSmetrics Funnel Report<\/a>, you can even segment the traffic sources to understand which sources convert best.<\/p>\n

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Most eCommerce companies struggle to get people purchase their products; however, if you can get the right people to your website, the odds of increasing your conversions will also be higher. Here are 3 often overlooked ways that can dramatically increase traffic<\/a> (or better the right kind of traffic) to your eCommerce site.<\/p>\n

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1. Incorporate Product Videos<\/strong><\/h2>\n

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Video is such a powerful sales tool. Just have a look at this video<\/a> and you will know what I am trying to say. With almost \u201cZERO\u201d ad copy Nissan nails it with their video demonstration. You can apply the same trick for almost all your products, be it clothing, electronic gears, furniture, cars or anything under the sun. Have a custom-made video for your products showing off the real-life use of the item.<\/p>\n