{"id":30805,"date":"2015-11-17T14:46:19","date_gmt":"2015-11-17T14:46:19","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2015\/11\/17\/caught-on-film-video-marketing-is-here-to-stay\/"},"modified":"2015-11-17T14:46:19","modified_gmt":"2015-11-17T14:46:19","slug":"caught-on-film-video-marketing-is-here-to-stay","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/caught-on-film-video-marketing-is-here-to-stay\/","title":{"rendered":"Caught on Film: Video Marketing is Here to Stay"},"content":{"rendered":"

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Over recent years there has been a staggering increase in the amount of videos used as marketing tools. Videos are the new frontier of content marketing. The rise of a generation of \u2018YouTubers\u2019 means videos are becoming part of people\u2019s personal (and brand) DNA. YouTube is now the world\u2019s second largest search engine<\/a> and accounts for over 3 billion searches a month<\/a>– with the number growing daily. By 2019, 80% of consumer internet traffic will be in the form of video traffic<\/a>.<\/p>\n

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Why people are watching more videos<\/h1>\n
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Let\u2019s face it, the majority of people prefer watching an informative video to reading endless pages of text. Videos are more fun, accessible and less time-consuming. Behavioral psychologist Susan Weinschenk<\/a> has outlined the 4 main reasons people respond to video positively.<\/p>\n

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  1. The Human Face<\/strong> \u2013 when presented by a human face in a video, information is more useful and credible.<\/li>\n
  2. Movement<\/strong> \u2013 by engaging our eyes and minds, movement helps to keep our interest levels high.<\/li>\n
  3. Body Language<\/strong> \u2013 We are sophisticated interpreters of body language; the right body language helps us create a relationship with the video.<\/li>\n
  4. The Human Voice<\/strong> \u2013 hearing a human voice in a video instantly increases the meaningfulness of the content.<\/li>\n<\/ol>\n

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    Following on from these 4 points, it is estimated that the value of 1 minute\u2019s worth of video is equivalent to 1.8 million words<\/a>. \u00a0Video can be a powerful vehicle to get your message out there and create relationships with people faster.<\/p>\n

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    SEO for video (S<\/strong>earch E<\/strong>ngine O<\/strong>ptimization)<\/h1>\n
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    Since the introduction of Google\u2019s \u2018universal search\u2019 algorithm in 2007, Google has produced search results by merging listings from all its content, including video and images. As videos now had the ability to influence a website\u2019s search engine rank, there was sharp spike in published videos in 2007. There are four main ways that video contributes to SEO: increasing the rank on the search engine results page, improving the click through rate, lowering bounce rates and helping to build backlinks<\/a>.<\/p>\n

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    Increasing a website\u2019s SERP (search engine results page) ranking<\/h1>\n
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    Videos can improve a website\u2019s positioning in the search engine results, because Google ranks websites that have quality videos higher. This was part of the \u2018hummingbird\u2019 update in 2013, which meant that quality content is now preferred over key word optimization.<\/p>\n

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    Transcribing videos<\/h1>\n
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    One key way to ensure that Google bots can access your video content is to include a video transcription. Transcribing videos can be tedious, but there are service providers that will transcribe your video<\/a> for you at a reasonable rate (approx. $1 a minute). From an SEO point of view, transcribing videos means you can hit the long-tail keywords and easily show Google that the content of the video is of good quality. From a UX (user experience)<\/a> point of view, transcribing videos allows people to search for a certain word in the transcribed text rather than trawling through the whole video. It also allows people to \u2018read\u2019 the video in public places where they can\u2019t watch the whole thing.<\/p>\n

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    Here are some transcribing resources that could help you:<\/p>\n

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