{"id":30806,"date":"2015-11-18T13:23:32","date_gmt":"2015-11-18T13:23:32","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2015\/11\/18\/why-is-angry-birds-the-most-popular-branded-youtube-channel\/"},"modified":"2015-11-18T13:23:32","modified_gmt":"2015-11-18T13:23:32","slug":"why-is-angry-birds-the-most-popular-branded-youtube-channel","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/why-is-angry-birds-the-most-popular-branded-youtube-channel\/","title":{"rendered":"Why is Angry Birds the Most Popular Branded YouTube Channel?"},"content":{"rendered":"

\"Angry<\/a><\/p>\n

 <\/p>\n

Everyone with any sort of electronic knowledge has heard of the Angry Birds game by now. The app is listed as the most downloaded of all time on Wikipedia, and no one doubts that. You can\u2019t get on a bus, or sit in a break room, without seeing someone playing the game.<\/p>\n

 <\/p>\n

What you may not know is that Angry Birds also has an insanely successful YouTube channel. How successful? How about being:<\/p>\n

 <\/p>\n

    \n
  1. The most successful<\/a> branded YouTube account.<\/li>\n
  2. Having, at the time of this writing, 2,269,766,283 views<\/a>. You can click the link to see how many they have now. And yes, that it 2.2 billion.<\/li>\n<\/ol>\n

     <\/p>\n

    Those are some pretty impressive numbers for a game I once thought was stupid! How they got so popular will be explored in this article. I\u2019ll look at the video content itself, as well as other social channels to see what you can learn from!<\/p>\n

     <\/p>\n

    Angry Bird\u2019s variety of content<\/h1>\n
    \n

     <\/p>\n

    The first thing you\u2019ll notice on the Angry Bird YouTube channel is their wide variety of content. It\u2019s a little overwhelming at first as you try to figure out what you want to watch! They have series for the pigs, series for the birds, series for the seasons, and they still have more to choose from.<\/p>\n

     <\/p>\n

    Here are just the first three rows of their Playlists out of nine total:<\/p>\n

     <\/p>\n

    \"Angry<\/a><\/p>\n

     <\/p>\n

    The main focus of their channel is their three main cartoons:<\/p>\n

     <\/p>\n

      \n
    1. Piggy Tales: Pigs at Work<\/li>\n
    2. Angry Birds Toons<\/li>\n
    3. Angry Birds Stella<\/li>\n<\/ol>\n

       <\/p>\n

      Looking at all of this, you can start to come to the conclusion that Angry Birds is not just a video game app company anymore. They\u2019re a full-on media company with video as part of their overall income plan. Why? Because over on Social Blade<\/a> they estimate that RovioMobile, the actual YouTube channel name, is making between $360,000\/year and $3,000,000\/year just from YouTube AdSense:<\/p>\n

       <\/p>\n

      \"Angry<\/a><\/p>\n

       <\/p>\n

      I compared this with PewDiePie, who we know made $7.5millio<\/a>n last year. He was estimated, using the exact same algorithms, at between $2,700,000 – $22,000,000. It\u2019s safe to say that the Angry Birds cartoons are earning at least $1,000,000\/year for Rovio, and that\u2019s not bad. How much do they spend on animators though? Your guess will be as good as mine, but I\u2019d wager anything they come out well ahead with a profit on the cartoons.<\/p>\n

       <\/p>\n

      Two of Angry Birds\u2019 biggest video marketing wins<\/h1>\n
      \n

       <\/p>\n

      Angry Birds have employed two big tactics to keep their subscriber base strong and growing. One of them is as old as YouTube itself: Partnering with other YouTubers! They made 14 videos<\/a> with well-known YouTubers reacting to the teaser trailer for the upcoming moving.<\/p>\n

       <\/p>\n

      This has helped them tap into a different audience that may have never heard of their channel. People have been using this tactic to get more YouTube subscribers<\/a> for years. If nothing else, it certainly helped push the movie out to new audiences who regularly engage with these YouTube users.<\/p>\n

       <\/p>\n

      Their other tactic around \u2018partnering\u2019 deals with them paring their game with other video games. This is my favorite one out of sixteen<\/a> total:<\/p>\n

       <\/p>\n