{"id":30811,"date":"2015-12-01T14:32:57","date_gmt":"2015-12-01T14:32:57","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2015\/12\/01\/5-innovative-mobile-ads-units-for-apps-to-drive-visibility\/"},"modified":"2015-12-01T14:32:57","modified_gmt":"2015-12-01T14:32:57","slug":"5-innovative-mobile-ads-units-for-apps-to-drive-visibility","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/5-innovative-mobile-ads-units-for-apps-to-drive-visibility\/","title":{"rendered":"5 Innovative Mobile Ad Units for Apps to Drive Visibility"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2015\/12\/mobile-ad-units.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11824\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2015\/12\/mobile-ad-units.jpg\" alt=\"Mobile Ad Units\" width=\"850\" height=\"580\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Gone are the days when people used simple banner ads in order to monetize or promote their apps. You might still see some apps having banner ads but that is really wrong and in 2015, it\u2019s going to do no good. It\u2019s all about creativity and innovation these days, and many mobile app businesses have stepped up their game. We have collected five ad units that ooze innovation and can really make a difference to your business.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong style=\"line-height: 1.5;\">Interactive Ads<\/strong><\/h1>\n<hr \/>\n<p>Interaction is a great way to spruce up mobile ads. <a href=\"http:\/\/www.dreamgrow.com\/15-must-see-interactive-youtube-ads\/\" target=\"_blank\">Interactive ads<\/a> allow the users to interact with the ad and then offers the relevant product. When a user clicks on the ad unit, it will pop up and go full screen. The user will then have the options to interact with the ad and reach the conclusion which offers whatever product that is to be sold. This kind of ads usually starts with a question in order to attract people.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/eDlaJlb1ezg\" width=\"850\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Rewarding Ads<\/strong><\/h1>\n<hr \/>\n<p><a href=\"http:\/\/www.inmobi.com\/blog\/2015\/05\/14\/succeeding-with-rewarded-ads-the-three-commandments\" target=\"_blank\">Rewarding ads<\/a> are mostly popular with games but they can be used on a different app too if there\u2019s a sound strategy. These ads can be in the form of completing an action or watching a video. For example, a player won\u2019t hesitate to watch a small video ad in order to get a slot of energy replenished, which is required to play the game. Offering something in the game such as coins for completing an action like downloading an app is another great way.<\/p>\n<p>&nbsp;<\/p>\n<p>Example:<\/p>\n<p><a href=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2015\/12\/rewarding-ads.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11825\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2015\/12\/rewarding-ads.png\" alt=\"Rewarding Ads\" width=\"849\" height=\"448\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Image Source: inmobi.com<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Playable Ads<\/strong><\/h1>\n<hr \/>\n<p>Who doesn\u2019t like to test things before buying them? <a href=\"https:\/\/www.quora.com\/Online-and-Mobile-Advertising-in-2015\/Are-playable-ads-the-future-of-app-discovery-mobile-advertising\" target=\"_blank\">Playable ads<\/a> are exactly offering that! This kind of ads allows the user to check what a game has to offer without downloading it. Playing one or two levels from a game gives the players a good idea about the game and they will download if theylike the game. It\u2019s just like having a demo version of a game but the only difference is that you don\u2019t have to download it.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/I19b-3bKhVQ\" width=\"850\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Audio Ads <\/strong><\/h1>\n<hr \/>\n<p>Most of the people use audio to entertain themselves while they are doing something such as travelling, exercising or driving. This is where audio ads come in. When the users are listening to music or podcasts, then can be offered an audio ad which also supports call to action. That way, the users will be able to respond to the ad and also complete an action on their device without having to stop the activity that they were involved in.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Pre-roll Video Ads<\/strong><\/h1>\n<hr \/>\n<p>You would have seen this kind of ads on YouTube. It may not seem like a good idea to force the users into watching an ad instead of what they want to watch, but they will still watch it if they really want to view the content of the real video. On top of that, these ads can also be interactive and offer certain options within the <a href=\"https:\/\/contently.com\/strategist\/2015\/03\/12\/3-ways-youtube-pre-roll-is-forcing-marketers-to-rethink-video-advertising\/\" target=\"_blank\">pre-roll video ad<\/a>, so that the user can buy or download something directly from the ad.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About Author:<\/strong><\/p>\n<p><strong>Nicole Stansley<\/strong> is a digital strategist and writer for Do My Homework. Nicole is also an expert in content and mobile marketing, as well as business writing. To learn more please visit https:\/\/www.homework-desk.com\/do-my-homework\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Gone are the days when people used simple banner ads in order to monetize or promote their apps. You might still see some apps having banner ads but that is really wrong and in 2015, it\u2019s going to do no good. It\u2019s all about creativity and innovation these days, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15621],"tags":[15711,16742,16743,16744],"class_list":["post-30811","post","type-post","status-publish","format-standard","hentry","category-pay-per-click-advertising","tag-app-marketing","tag-mobile-ad-units","tag-mobile-ads","tag-mobile-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Innovative Mobile Ad Units for Apps to Drive Visibility - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/5-innovative-mobile-ads-units-for-apps-to-drive-visibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Innovative Mobile Ad Units for Apps to Drive Visibility - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Gone are the days when people used simple banner ads in order to monetize or promote their apps. You might still see some apps having banner ads but that is really wrong and in 2015, it\u2019s going to do no good. It\u2019s all about creativity and innovation these days, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/5-innovative-mobile-ads-units-for-apps-to-drive-visibility\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandignity\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandignity\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-01T14:32:57+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2015\/12\/mobile-ad-units.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Brandignty\" \/>\n<meta name=\"twitter:site\" content=\"@Brandignty\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/5-innovative-mobile-ads-units-for-apps-to-drive-visibility\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/5-innovative-mobile-ads-units-for-apps-to-drive-visibility\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#\\\/schema\\\/person\\\/cffd778300a3cf1d761337b0d260e86b\"},\"headline\":\"5 Innovative Mobile Ad Units for Apps to Drive Visibility\",\"datePublished\":\"2015-12-01T14:32:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/5-innovative-mobile-ads-units-for-apps-to-drive-visibility\\\/\"},\"wordCount\":564,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#organization\"},\"image\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/5-innovative-mobile-ads-units-for-apps-to-drive-visibility\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.brandignity.com\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/mobile-ad-units.jpg\",\"keywords\":[\"app marketing\",\"mobile ad units\",\"mobile ads\",\"mobile advertising\"],\"articleSection\":[\"Pay Per Click Advertising\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/5-innovative-mobile-ads-units-for-apps-to-drive-visibility\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/5-innovative-mobile-ads-units-for-apps-to-drive-visibility\\\/\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/5-innovative-mobile-ads-units-for-apps-to-drive-visibility\\\/\",\"name\":\"5 Innovative Mobile Ad Units for Apps to Drive Visibility - 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