{"id":30836,"date":"2016-02-01T16:08:35","date_gmt":"2016-02-01T16:08:35","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2016\/02\/01\/seasonal-content-marketing\/"},"modified":"2016-02-01T16:08:35","modified_gmt":"2016-02-01T16:08:35","slug":"seasonal-content-marketing","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/seasonal-content-marketing\/","title":{"rendered":"How to Create Seasonal Content for Any Business"},"content":{"rendered":"

\"Seasonal<\/p>\n

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When businesses hear the term \u201cseasonal\u201d, one of the first things that come to mind is the Holidays.<\/p>\n

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But that\u2019s not always the case. In fact, as long as it\u2019s a relevant event \u2013 like local summer concerts \u2013 that\u2019s important to a lot of people, it can be considered as seasonal. Why wait for December to rake in the profits?<\/em> There\u2019s Valentine\u2019s Day, St. Patrick\u2019s Day, the Fourth of July, Halloween, and Thanksgiving (to name just a few). Digital marketers and business owners can benefit from seasonal marketing all year round as long as they know how to time their strategies right.<\/p>\n

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But where should you start? And what about niche industries like construction and healthcare? How can they pull off amazing content without appearing promotional?<\/em> Here are six seasonal content marketing tips that any business can implement this 2016.<\/p>\n

#1 Begin SEO Efforts At Least Six Months in Advance<\/strong><\/h1>\n
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One of the main reasons why many content marketing efforts fail is because digital experts forget to tie in search engine optimization<\/a> in their strategies. Although it\u2019s become crucial to promote brands on social media, it doesn\u2019t mean that people don\u2019t use search engines anymore. With over 3.5 billion searches every day<\/a>, Google has become more important than ever \u2013 it\u2019s just that today\u2019s online users are on different platforms (i.e. on their mobile<\/em>).<\/p>\n

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One of the most important things you will do for your SEO is keyword research<\/a>. Use tools such as Google\u2019s Keyword Planner or SEMrush to create a list of relevant terms for your campaign. You may also check out Google Trends or Google itself (see \u201crelated searches\u201d<\/em>) for applicable keywords to add to your list.<\/p>\n

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When optimizing for search, remember that results take a while to be noticeable. If you can afford it, do SEO from six to four months ahead.<\/strong><\/p>\n

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