{"id":30840,"date":"2016-02-17T14:26:41","date_gmt":"2016-02-17T14:26:41","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2016\/02\/17\/marketing-strategy-2016\/"},"modified":"2016-02-17T14:26:41","modified_gmt":"2016-02-17T14:26:41","slug":"marketing-strategy-2016","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/marketing-strategy-2016\/","title":{"rendered":"How to Create an Unbeatable Marketing Strategy in 2016"},"content":{"rendered":"

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What<\/strong> is content marketing?<\/strong><\/h1>\n
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Content marketing<\/a> is a marketing strategy focused on creating and distributing content to attract and retain a defined audience. It\u2019s important to understand that we\u2019re not talking about your product pages, it\u2019s much more than that. So for example, a company offering tools for SEO agencies can publish a guide to SEO. A perfect, although very simplified, example of content marketing would be the Beginners Gide to SEO by Moz<\/a>. This guide got them a lot of attention and got people interested in their tools.<\/p>\n

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Content marketing enables businesses to establish themselves as thought-leaders within their chosen industry. By carefully building a list of subscribers, marketing teams can begin sending regular, informative content their way. That content can be anything \u2013 how-to guides, best practices, reviews; as long as it is unique, engaging and answers a question the subscribers are asking, a level of trust will gradually build.<\/p>\n

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Once the trust is established, that subscriber list can quickly turn into a customer base to which the business can market their products and services.<\/p>\n

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Content marketing is certainly a slow burn, but it offers a staggering impact and undeniable return on investment when the monetization kicks in.<\/p>\n

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Why should businesses invest in content marketing?<\/strong><\/h1>\n
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When done well, content marketing can have a significant impact on your SEO<\/a>, natural links can increase organic rankings and this in turn will bring in more visits to the website.<\/p>\n

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Publishing great quality content can increase brand awareness and trust.<\/p>\n

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Content marketing is a slower process, yet it pays dividends by the bucket load when the time comes. It is marketing for the digital age – marketing for businesses<\/a> that wish to build long-lasting brands and relationships with their customers.<\/p>\n

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Content marketing requires a plan, clear objectives and KPIs<\/strong><\/h1>\n
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Before you get started with content marketing, you need to have a business case and clear objectives for your campaign. What is it that you want to achieve with your content marketing campaign and how will you measure its success?<\/p>\n

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Are you trying to attract organic, editorial links to your website? Perhaps you want to bring more traffic or increase your social media following. Whatever your objective, you need to define it from the outset and also set key performance indicators (KPIs<\/a>).<\/p>\n

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Be specific; if the goal is to acquire inbound links, give yourself something to aim for, e.g. \u201cget 25 or more links from domains with a Domain Authority of 40+.\u201d<\/p>\n

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Get the right tools<\/strong><\/h1>\n
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As with almost every job, you\u2019ll need the right tools to get the most out of your content marketing strategy.<\/p>\n

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