{"id":30847,"date":"2016-03-01T19:07:35","date_gmt":"2016-03-01T19:07:35","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2016\/03\/01\/ppc-trends\/"},"modified":"2016-03-01T19:07:35","modified_gmt":"2016-03-01T19:07:35","slug":"ppc-trends","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/ppc-trends\/","title":{"rendered":"Current PPC Trends for Businesses"},"content":{"rendered":"

\"Pay<\/p>\n

 <\/p>\n

PPC or Pay Per Click is a unique and powerful method of marketing or advertising. It\u2019s the core of paid searches and it gives businesses and brands an opportunity to target their audience in a specific and flexible way. It\u2019s a user, geography and demographic-based method of boosting traffic to sites.<\/p>\n

 <\/p>\n

PPC results are dependent on search engines and their regular updates or trends. It\u2019s therefore important to be aware of latest PPC trends to get more benefits out of paid searches. A great care is needed with pay per click as paid searches are now an essential part of the overall marketing strategy of small and big brands alike.<\/p>\n

 <\/p>\n

PPC brings an edge<\/a> over natural searches and that\u2019s why it\u2019s preferred a lot. With measurable results and options of stopping ads midway, this form of marketing is best suited to those seeking highest kind of flexibility and extensibility.\u00a0 You just can\u2019t ignore pay per click trends as this will take away your competitive edge. So, be careful and be attentive with pay per click.<\/p>\n

 <\/p>\n

Let\u2019s look at latest PPC trends and their impact for your business:<\/p>\n

 <\/p>\n

Mobile searches to dominate desktop<\/strong><\/h1>\n
\n

 <\/p>\n

Mobile searches have already outpaced those from desktops, and the trend is going to continue. In that scenario, your business can\u2019t ignore the power of mobile and its rising clout. Your PPC campaigns have to consider mobile, smartphones and tablets to get its share of paid search pounds. You will thus need a mobile-friendly website which has responsive designs. If you don\u2019t tweak your website to suit hand-held devices, you will lose out on a massive prospect for sure.<\/p>\n

 <\/p>\n

Video ads are rising in prominence<\/strong><\/h1>\n
\n

 <\/p>\n

More brands are using informative and engaging videos to target their audience<\/a>. As videos deliver more engagement and entertainment value, they are now becoming an integral aspect of marketing strategy of brands of any scale and magnitude. You need to leverage video ads more than ever before as they impact rankings and catch attention when posted across social media channels.<\/p>\n