{"id":30855,"date":"2016-03-22T14:16:20","date_gmt":"2016-03-22T14:16:20","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2016\/03\/22\/brands-dominate-twitter\/"},"modified":"2016-03-22T14:16:20","modified_gmt":"2016-03-22T14:16:20","slug":"brands-dominate-twitter","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/brands-dominate-twitter\/","title":{"rendered":"Which Brands Dominate Twitter and How do they Do It"},"content":{"rendered":"

\"Brands<\/p>\n

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Twitter has done as much as possible to level the playing field for marketers. Now nearly anyone can reach a new audience, anywhere on Earth, with nothing but creativity to propel them.<\/p>\n

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A few brands have excelled at Twitter marketing<\/a> in particular, and they\u2019re not who you may expect. The top three brands at this moment<\/a> are:<\/p>\n

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  1. Starbucks<\/a><\/li>\n
  2. Samsung Mobile<\/a><\/li>\n
  3. Chanel<\/a><\/li>\n<\/ol>\n

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    Each one succeeds in a very, very different way. What I want you to learn by the end of this article is that your brand can carve out a unique place all its own on Twitter. The catch is that you have to do it yourself, and you have to do it consistently.<\/p>\n

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    The three biggest brands on Twitter<\/h1>\n
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    How Starbucks rose to the top!<\/h3>\n

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    Starbucks runs their Twitter account the same way they run their stores: With lots of one-to-one interaction! Stopping by Starbucks for a morning drink is such a tradition for so many people that it\u2019s no surprise that these same people also feel like they can tweet to Starbucks regularly too. Tweets like this are common<\/a>:<\/p>\n

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    \"Twitter\"<\/p>\n

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    Basically, someone random will say something equally random about Starbucks, the @Starbucks account will reply, and that will set off more discussion and maybe a retweet<\/a>. This happens dozens of times a week. These one-to-one interactions have been a hallmark of Starbucks right from when they first started their account, and is a cornerstone of their customer service<\/a>.<\/p>\n

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    What you\u2019re learning here is how you build a Twitter account one interaction at a time. Twitter users appreciate this type of personal touch more than anywhere else. Why? Because you\u2019re not messaging them through something private like email, you\u2019re right there (typically on their smartphone) in public for all their friends to see.<\/p>\n

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    They also create content which is in tune with their audience. Selfies of drinks are common amongst their followers, and they follow their audience:<\/p>\n

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    Caramelly sweet
    Drizzly treat
    Layers of joy
    Each time we meet    #IcedCaramelMacchiato<\/a> pic.twitter.com\/TunESDyTz4<\/a><\/p>\n

    — Starbucks (@Starbucks) March 14, 2016<\/a><\/p><\/blockquote>\n