{"id":30862,"date":"2016-04-06T12:44:51","date_gmt":"2016-04-06T12:44:51","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2016\/04\/06\/outreach-tips\/"},"modified":"2016-04-06T12:44:51","modified_gmt":"2016-04-06T12:44:51","slug":"outreach-tips","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/outreach-tips\/","title":{"rendered":"Five Glass-Half-Full Outreach Takeaways"},"content":{"rendered":"

\"Outreach<\/p>\n

 <\/p>\n

For some, outreach is associated to link building.\u00a0 For others, it\u2019s more a process of public relations.\u00a0 Regardless of the campaign and sought results, it\u2019s better to take notes from the latter school.\u00a0 \u201cOutreach,\u201d aside from links and opportunities sought, involves people, and therefore applied by those experienced with or understanding public relations.<\/p>\n

 <\/p>\n

You may not have an in-house PR person and\/or choose to keep costs down and not involve an outside agency.\u00a0 Either way, keep the following takeaways in mind.\u00a0 If you invest more time in outreach, customizing the process, you\u2019ll get more sent messages opened and better affirmative responses.<\/p>\n

 <\/p>\n

Zero Templates<\/strong><\/h2>\n
\n

 <\/p>\n

Contrary to those who scale internal processes, outreach<\/a> should not involve templates.\u00a0 Templates appear lazy, read impersonal, and are not as effective as custom messages.\u00a0 Yes, such efforts take additional time, but in my experience, custom messages get higher return rates and are altogether more effective.<\/p>\n

 <\/p>\n

If your campaign involves sending a large number of emails or messages, you may get in a routine of expressing things in a rote fashion, which is fine as long as the majority of the body is unique.<\/p>\n

 <\/p>\n

\u201cHappy\u201d Days<\/strong><\/h2>\n
\n

 <\/p>\n

It\u2019s ordinary to start a message with \u201chello\u201d or \u201cgood day,\u201d but it\u2019s better to mention the actual day and time.\u00a0 It serves as opportunity to make the greeting warmer and show you\u2019re not sending a template but took the time to compose an individual message.<\/p>\n

For example:\u00a0 \u201cHappy Monday, John – It\u2019s after working hours here on the East Coast, but I\u2019m diligently working into the night because of the urgency of this opportunity\u2026\u201d<\/p>\n

 <\/p>\n

Abbreviated Subject<\/strong><\/h2>\n
\n

 <\/p>\n

Use the email\u2019s subject to summarize the overall purpose in sending the message.\u00a0 Again, proves you\u2019re sending an individual message, not a template.\u00a0 It also gives the recipient opportunity to think about the proposal before needing to read through the message.\u00a0 Best case scenario, it gives your message priority over others in their mailbox.<\/p>\n

 <\/p>\n

For example:\u00a0 \u201cSubject:\u00a0 Adding to John Doe\u2019s article on Entrepreneurship\u201d<\/p>\n

 <\/p>\n

You\u2019ve summarized the body, saving the reader time, in addition to showing you\u2019re familiar with a peer and their work.\u00a0 I\u2019ve used this when requesting to include my article within a presently published one and got great results.\u00a0 The subject line is integral in getting the email opened<\/a>.<\/p>\n

 <\/p>\n

Selfless Sentiments<\/strong><\/h2>\n
\n

 <\/p>\n

Of course, the recipient knows you\u2019re not an angelic agent of goodwill but likely contacting them for some kind of favor or pitch.\u00a0 However, the way in which you ask for a favor can seem more selfish or selfless.<\/p>\n

 <\/p>\n

For example:\u00a0 \u201cI noticed John\u2019s article on entrepreneurship while conducting my own research on the topic\u2026.I have published a similar article in the past, which got great reviews from peers and our readership, and I think it would do well to support your own article and educate your readers.\u201d<\/p>\n

 <\/p>\n

Yes, you\u2019re asking for a link to your article, but the manner in which it was asked highlighted your interest in their article as well as your ability to think selflessly about their readership and not about your wishes alone.\u00a0 It\u2019s a small tweak that makes a big difference; in most public relations instances, you have to give to get<\/a>, so think about your end goal throughout the process.<\/p>\n

 <\/p>\n

Operator Homework<\/strong><\/h2>\n
\n

 <\/p>\n

To customize the message and make it seem you\u2019re familiar with the work of the recipient or agency, use search operators <\/a>to research a topic, author, and agency and mention that within the body of the message too.\u00a0 Additionally, use Twitter\u2019s advanced search<\/a> to make note of a positive response their previously written article received.<\/p>\n

 <\/p>\n

Regardless of how many recipients an outreach campaign involves, you want each reader to feel as if they are number-one on your list or the sole point of interest.\u00a0 Templates don\u2019t work well because they read like lifeless Hallmark cards only signed rather than supplemented with a personalized message.\u00a0 Premeditated research ensures the message is customized and better received.<\/p>\n

Author Bio<\/strong><\/p>\n

He lives in Keene, NH and recently got his degree in business management. When he\u2019s not rooting for the Red Sox he\u2019s studying up on branding and web design. Also, he occasionally writes reviews for his favorite devices.<\/p>\n","protected":false},"excerpt":{"rendered":"

  For some, outreach is associated to link building.\u00a0 For others, it\u2019s more a process of public relations.\u00a0 Regardless of the campaign and sought results, it\u2019s better to take notes from the latter school.\u00a0 \u201cOutreach,\u201d aside from links and opportunities sought, involves people, and therefore applied by those experienced with […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15499],"tags":[16347,16836,16837],"class_list":["post-30862","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing","tag-outreach","tag-outreach-marketing","tag-outreach-tips"],"yoast_head":"\nFive Glass-Half-Full Outreach Takeaways - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/outreach-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five Glass-Half-Full Outreach Takeaways - 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