{"id":30865,"date":"2016-04-14T13:12:15","date_gmt":"2016-04-14T13:12:15","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2016\/04\/14\/creating-content-that-works\/"},"modified":"2016-04-14T13:12:15","modified_gmt":"2016-04-14T13:12:15","slug":"creating-content-that-works","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/creating-content-that-works\/","title":{"rendered":"Creating Content that Works"},"content":{"rendered":"

\"Content<\/p>\n

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According to a recent report by the Content Marketing Institute<\/a>, 76% of the businesses surveyed said that content marketing formed part of their strategy. Perhaps more tellingly, only 38% professed to being effective at this form of marketing.<\/p>\n

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Clearly, we\u2019re living in an age where intrusive marketing techniques such as pay-per-click advertising are starting to take a back seat as businesses invest more heavily in the creation, curation and promotion of engaging, free content.<\/p>\n

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Content marketing, at its heart, is a strategic approach to building a loyal following by sending valuable, relevant and consistent content their way. This builds a level of trust over time and that trust can be leveraged in order to generate leads. Put simply, you educate first and sell later.<\/p>\n

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But how do you create content that works? Is it just a case of publishing a blog post every other week and waiting for the masses of subscribers to sign up?<\/p>\n

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I\u2019m afraid there\u2019s a bit more to it than that. Here\u2019s how you can create content that works.<\/p>\n

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Set a goal<\/strong><\/h2>\n
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Without a goal, your content marketing strategy has nothing to aim for and will, ultimately, prove fruitless. What is your end goal? What do you want to achieve from content marketing? Some example goal are as follows:<\/p>\n

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