{"id":30867,"date":"2016-04-18T13:44:34","date_gmt":"2016-04-18T13:44:34","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2016\/04\/18\/white-hat-seo\/"},"modified":"2016-04-18T13:44:34","modified_gmt":"2016-04-18T13:44:34","slug":"white-hat-seo","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/white-hat-seo\/","title":{"rendered":"White Hat SEO &#8211; Be the Good Cop\u2026it Works"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12527\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2016\/04\/seo-tips.jpg\" alt=\"seo tips\" width=\"843\" height=\"568\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>If you are the type of internet marketer that relies on drowning your audience in a deluge of spam or is obsessing day and night on how to circumnavigate <a href=\"http:\/\/www.brandignity.com\/2012\/03\/google-algorithm-change-history-infographic\/\">Googles ranking algorithms<\/a>, then it might be a good time to take a deep breath, take a look in the mirror and ask yourself if this is the kind of person that you want to be remembered by.<\/p>\n<p>&nbsp;<\/p>\n<p>These are the tactics of Black Hats, ones that rely on overwhelming users, of corralling them into a spot where they have nowhere else to go but in the marketers desired sales point.\u00a0 Has it been effective in the past?\u00a0 Yes.\u00a0 Is it the right thing to do?\u00a0 That depends on you.\u00a0 But, there is another way.\u00a0 The White Hat way.<\/p>\n<p><strong><u>\u00a0<\/u><\/strong><\/p>\n<h2><strong>Quality over quantity<\/strong><\/h2>\n<hr \/>\n<p>The focus of White Hat SEO is to stay within the guidelines set in place by the search engines in their terms of service.\u00a0 This includes the use of bots, spamming and other questionable practices.\u00a0 The White Hat way is actually easier to adapt than you might think.\u00a0 Make good stuff.\u00a0 That\u2019s it.\u00a0 Produce quality content that you would be proud to share and proud to show your mother.\u00a0 Because if you like it and she likes it, then chances are that other people will also want to share it with their friends and family.\u00a0 Can you imagine showing your mother a book with strings on every other line that run to a product she should buy?\u00a0 She wouldn\u2019t like that, you wouldn\u2019t like\u2026so why do it to others?<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Spend time where it counts<\/strong><\/h2>\n<hr \/>\n<p>You can spend your days and nights trying to cheat <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=3&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwijmrjNqJjMAhXHPCYKHdZFC8EQFggmMAI&amp;url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FSearch_engine_results_page&amp;usg=AFQjCNH8s-CTwyK0HsgB-vegA_AmkbqdKQ\">SERP (search engine results page)<\/a> algorithms.\u00a0 You can do this\u2026it is a free country (if you\u2019re in a free country) after all.\u00a0 But the real question is should you?\u00a0 What if Google suddenly unveils an <a href=\"http:\/\/www.wired.com\/2016\/02\/ai-is-changing-the-technology-behind-google-searches\/\">algorithm powered by an AI<\/a> (which you can be sure is already under development)?\u00a0 There goes your hours and hours of algorithm sidestepping.\u00a0 There is a better way to spend your time.\u00a0 Create amazing and valuable evergreen content that can go viral.\u00a0 Why spend time and energy trying to touch every single person out there? Find your online tribe, show them that you know what you\u2019re talking about and deliver.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Learn evergreen skills<\/strong><\/h2>\n<hr \/>\n<p>White Hat SEO forces you to develop real skills, lasting skills and value-based skills in order to be successful whereas Black Hat SEO just forces you to spend tons of time on backlinking, bot purchasing and algorithm cheating.\u00a0 By being a White Hat you learn how to build email lists, write attractive copy, build critical relationships with your audience and customers.\u00a0 These skills are part of a group of skills that are known as <a href=\"http:\/\/www.brandignity.com\/2015\/04\/the-how-what-and-why-of-evergreen-content\/\">Evergreen<\/a> skills.<\/p>\n<p>&nbsp;<\/p>\n<p>These skills are not dependent on any system but you to be implemented or executed.\u00a0 If techno-apocalypse happens tomorrow, you can walk away with these skills in your pocket and apply them to the real world.\u00a0 It pays to implement White Hat SEO, you just have to look at the long game to see its real value.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Author:<\/strong><\/p>\n<p>Hi I&#8217;m Glen Maguire, I own Clickthrough (http:\/\/www.clickthrough.co.nz\/), an Auckland based Website Design, Search Engine Optimization (SEO) and Digital Marketing company. We service a range of Auckland, NZ and overseas clients. Clickthrough web design is a 100% New Zealand owned company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; If you are the type of internet marketer that relies on drowning your audience in a deluge of spam or is obsessing day and night on how to circumnavigate Googles ranking algorithms, then it might be a good time to take a deep breath, take a look in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15483],"tags":[16841,16842],"class_list":["post-30867","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","tag-white-hat-seo","tag-white-hat-seo-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>White Hat SEO - Be the Good Cop\u2026it Works - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/white-hat-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White Hat SEO - Be the Good Cop\u2026it Works - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; 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