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Backlinks have been and will always be one of the most important factors in contemporary SEO. If we look back a decade ago, someone would simply rank by creating thousands of backlinks with the use of their own websites by repeating an anchor over and over again. That, among so many other exploits like keyword stuffing, duplicate content, and \u201csquishy\u201d redirect pages.<\/p>\n
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You can figure that it didn\u2019t take long for Google to figure out that their security must be improved as fast as possible. And so it came: the first Penguin<\/a> update. Basically, a new search algorithm that promises to keep spammers and exploiters away.<\/p>\n <\/p>\n As search engine optimization became different, linkbuilding got influenced, and avoiding penalties became a big concern for webmasters. Fortunately, you will soon learn how to create and organize your SEO plan in such a way that you will never get in trouble.<\/p>\n <\/p>\n According to a recent study<\/a> performed by Brian Dean, an SEO Expert, and owner of Backlinko, the first three major ranking factors mentioned by him are backlinks, the authority of the backlinks, and then content. Hear me out now. If you have any ideas about implementing black-hat when trying to rank your website, you need to ditch that mentality right now!<\/p>\n <\/p>\n This article is meant to inform and teach you about the safest and most reliable ways in which you can build backlinks without receiving any Google penalties. More than that, if you do a fine job, you\u2019ll see your rankings flourish.<\/p>\n <\/p>\n <\/p>\n Even though recent Penguin updates allowed Google to track spammy anchor texts, that doesn\u2019t mean that they now became useless. On the contrary, they are now even stronger than before. Now, there are different types of anchor texts. Let\u2019s look at some of them and see how each help or hurt your SEO campaign.<\/p>\n <\/p>\n <\/p>\n The easiest ways you can get penalized is by having a big percentage of \u201cexact match anchors\u201d. If you think about it, it\u2019s improbable that so many websites will use exactly the same anchor text to describe your website.<\/p>\n <\/p>\n The anchor texts you should use the most are the branded ones. It\u2019s said that 70% of your anchor texts should be branded. Using branded + keyword anchors is a sure way to stay away from trouble, and also get good results. <\/p>\n Another tip would be to keep the LSI and the Generic Anchors to less than 5%. These anchors shouldn\u2019t be abused, as their role is to add an extra information related to the main subject. Overusing these anchors will surely get you penalties when you expect the less.<\/p>\n <\/p>\n <\/p>\n On the 23rd<\/sup> of March, 2016, during Google\u2019s Q&A session, Andrey Lipattsev<\/a> revealed the best three ranking factors: quality content, links, and Rankbrain<\/a>. Now that it\u2019s been confirmed, the only things left for us to do is take action.<\/p>\n <\/p>\n When they say \u201cquality content\u201d, trust me that they really mean it. It\u2019s not as easy as it sounds. Crafting informative and relevant content takes time and dedication. Guess what: not every guy who wants to improve rankings by using content marketing actually knows how to write his own articles.<\/p>\n <\/p>\n Lack of money or (and) skills to do what\u2019s needed makes people wonder how they can use other techniques, like Black Hat SEO, in order to rank faster. Trust me when I tell you that investing or creating your own great content rather than outsourcing cheap BH services will help your website grow in rankings big time.<\/p>\n <\/p>\n A good way of approaching this is to create content that may appeal to high authority non-competitor sites in the specific niche, and not only. The moment your content appeals to other webmasters, your will start receiving backlinks. The more relevant backlinks you get, the higher you rank.Links: Google\u2019s Number 1 Ranking Factor<\/h2>\n
\nStrategy #1 \u2013 Anchor Text (the right way to do it)<\/h3>\n
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\n Example: \u201cNike summer t-shirts\u201d \u2013 \u201cNike\u201d = branded, \u201cSummer-t-shirts\u201d = target keyword<\/strong><\/p>\nStrategy #2 \u2013 Great Quality Content<\/h3>\n
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