{"id":30873,"date":"2016-05-10T14:50:55","date_gmt":"2016-05-10T14:50:55","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2016\/05\/10\/how-to-land-a-job-in-online-marketing\/"},"modified":"2016-05-10T14:50:55","modified_gmt":"2016-05-10T14:50:55","slug":"how-to-land-a-job-in-online-marketing","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-land-a-job-in-online-marketing\/","title":{"rendered":"How to Land a Job in Online Marketing"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12603\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2016\/05\/online-marketing-job.jpg\" alt=\"Online Marketing Job\" width=\"847\" height=\"565\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The world of marketing is changing, rapidly. The introduction of digital techniques such as social media, email and inbound have made it an exciting, fluid playing field virtually anyone can aspire to enter.<\/p>\n<p>&nbsp;<\/p>\n<p>Getting any job isn\u2019t easy, but when it comes to online marketing, the process is further complicated by the many paths you can follow. Do you head down the inbound route? What about content marketing? But, then, there\u2019s always email and social media marketing, too\u2026 What about a combination of them all?<\/p>\n<p>&nbsp;<\/p>\n<p>Don\u2019t fret, because before you get too specific, there are some basics to cover. In this post, I\u2019ve got 6 tips that will help you land a job in online marketing. Some may seem obvious, but others will surprise you.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Become a great writer<\/strong><\/h2>\n<hr \/>\n<p>Online marketing involves words. Lots of words. Without decent literacy skills, your ability to land that dream job will be severely hampered.<\/p>\n<p>&nbsp;<\/p>\n<p>If you\u2019re a natural with the written word &#8211; great! But if you know you\u2019re more likely to opt for \u2018text speak\u2019 than a well-constructed, grammatically-correct sentence, spend as much time as you can learning how to become a better writer.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Remember that it isn<\/strong><strong>\u2019<\/strong><strong>t all virtual<\/strong><\/h2>\n<hr \/>\n<p>Ok, so the majority of the work you\u2019ll be performing in online marketing is, well\u2026 online, but don\u2019t assume the same applies when you\u2019re pitching yourself; the usual job hunting rules apply; you need to consider your outfit for an interview,\u00a0 find out what you shouldn&#8217;t wear and be coherent and engaging when speaking to potential employers.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Observe your\u00a0favorite\u00a0brands<\/strong><\/h2>\n<hr \/>\n<p>Chances are, you want to land a job in online marketing because you\u2019ve been inspired (sometimes subconsciously) by your favorite brands. Before applying for jobs, take some time to observe those brands. What are they doing to engage you? What type of content are they posting on their blog? How are they using social media?<\/p>\n<p>&nbsp;<\/p>\n<p>Take notes, because a question you\u2019re likely to be asked by potential employees is \u2018which companies inspire you and why?\u2019.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Become a dab hand with Excel<\/strong><\/h2>\n<hr \/>\n<p>Microsoft\u2019s venerable spreadsheet software is so old it practically predates online marketing, but any modern marketer worth their salt will confirm it is one of their most relied upon tools.<\/p>\n<p>&nbsp;<\/p>\n<p>As an online marketer, you\u2019ll be doing lots of post scheduling, analyzing and testing, and Excel will likely play a central role in all of those arenas. Start digging into its colossal range of features now!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Build your social profile and manage your online reputation<\/strong><\/h2>\n<hr \/>\n<p>These are two things you\u2019ll be aiming to do for businesses, so start as you mean to go on and set an example with your own social profile.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>If you\u2019re absent from any social media services, create accounts and learn how to use them. Be sensible; combine expressing your true self with the ability to listen to others, avoid conflict, be non-offensive and make sure you are approachable online.<\/p>\n<p>&nbsp;<\/p>\n<p>Potential employers will always hunt you down and suss you out on on social media before giving you the keys to their online presence.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong style=\"line-height: 1.5;\">Start a blog<\/strong><\/h2>\n<hr \/>\n<p>Blogging is an intrinsic part of online marketing. It is usually the heartbeat of any content marketing strategy and your ability to publish blogs that are well-written (see tip 1), attractive and engaging will be crucial.<\/p>\n<p>&nbsp;<\/p>\n<p>Hone your skill by starting your own personal blog (if you haven\u2019t already) and familiarize yourself with services like WordPress.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Summary<\/strong><\/p>\n<p>Online marketing is an exciting, dynamic and rewarding career path. Follow the tips above before you hit the job listing websites and you\u2019ll lay the groundwork for a successful and long career as an online marketer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The world of marketing is changing, rapidly. The introduction of digital techniques such as social media, email and inbound have made it an exciting, fluid playing field virtually anyone can aspire to enter. &nbsp; Getting any job isn\u2019t easy, but when it comes to online marketing, the process is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15483],"tags":[16852,16853],"class_list":["post-30873","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","tag-getting-an-online-marketing-job","tag-online-marketing-jobs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Land a Job in Online Marketing - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-land-a-job-in-online-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Land a Job in Online Marketing - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; The world of marketing is changing, rapidly. 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