{"id":30883,"date":"2016-06-06T14:39:04","date_gmt":"2016-06-06T14:39:04","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2016\/06\/06\/instagram-advertising-tips\/"},"modified":"2016-06-06T14:39:04","modified_gmt":"2016-06-06T14:39:04","slug":"instagram-advertising-tips","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/instagram-advertising-tips\/","title":{"rendered":"10 Tips You Can’t Ignore For Advertising Success On Instagram"},"content":{"rendered":"

\"Instagram<\/p>\n

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Instagram was launched as a tiny mobile app with a dozen users posting pictures of cats and dogs. Six years later, with over 400 million users actively posting pictures and taking part in discussions, the app stands as one of the leading social media platforms for business.<\/span><\/p>\n

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According to eMarketer<\/span><\/a>, Instagram\u2019s global ad revenue is expected to cross 2.5 billion dollars by the end of 2017 \u2013 and that\u2019s roughly 10% of Facebook\u2019s revenue itself. That\u2019s big!<\/span><\/p>\n

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Now that brands and businesses are using Instagram to promote their products and services, it makes sense to utilize every opportunity and reach out to tons of potential customers on the network.\u00a0<\/span><\/p>\n

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Here are 10 awesome tips for instagram marketing success on Instagram.<\/span><\/p>\n

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ADVERTISING FORMATS<\/b><\/h2>\n
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Let\u2019s take a quick at the different formats we will look to tap into for our marketing campaign:<\/span><\/p>\n

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Image Ads<\/b> \u2013 A picture speaks a thousand words. What better place than Instagram to tell your story to thousands of audience? Whether it\u2019s a beautiful product image or behind-the-scene images of your support team, make sure to show them to the audience to get a wider reach for your brand.<\/span><\/p>\n

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Video Ads<\/b> \u2013 If a picture can speak thousand words, video can add more. Given the limitations of the texts in pictures, it makes sense to tap into video marketing to add to the interest and curiosity of the audience. Whether you wish to show the real making of your product or post teasers of an upcoming service, videos are a great tool to spark interest among the audience.<\/span><\/p>\n

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Carousel Ads<\/b> \u2013 Choose carousel ads to add an extra layer of depth to your image ads. These ads allow people to effortlessly swipe through the images and take action to visit your website. \u00a0\u00a0<\/span><\/p>\n

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10 TIPS FOR INSTAGRAM ADVERTISING SUCCESS<\/b><\/h2>\n
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When it comes to Instagram marketing success, there is no \u2018holy-grail\u2019 for businesses. However, here are some tips to increase your odds of building credibility and reputation on the platform.<\/span><\/p>\n

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1. POWERFUL AND NATURAL IMAGES<\/b><\/h3>\n

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Instagram itself is built around the idea of sharing awesome photos and videos. Since photos are more popular than videos, let\u2019s get started by posting some fantastic pictures.<\/span><\/p>\n

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One of the best ways to make your Instagram ads an instant hit among the audience is to post high quality images. Great photos leads to more action, brand recall, reputation, inquiry and increased sales for your brand. No prospect will remember a photo ad that is blurry and unattractive.<\/span><\/p>\n

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Take a look at the image below using which Philadelphia saw its sales go up by 41% with an amazing photo and an appropriate caption.<\/span><\/p>\n

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\"Instagram\"<\/span><\/p>\n

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When people are scrolling at lightning speed on their Instagram feeds, photos that make them take notice are the ones that have great colors, effects, quality and of course a catchy caption.<\/span><\/p>\n

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2. GO DIET ON THE BRANDING<\/b><\/h3>\n

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As mentioned earlier, it\u2019s important your photos belong to the noticeable elements in your audience\u2019s feed. But, also remember that they be like direct recommendation from a friend and not a direct sales pitch.<\/span><\/p>\n

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Make a few alterations like using smaller logo size and more creative elements that resonate with the interest of the audience in your target industry.<\/span><\/p>\n

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Here\u2019s is an ad from Sony with a soft branding tone. It went on to handover the brand a 43 point rise in ad recall, 6 point rise in message association, and a 6 point rise in brand awareness too.<\/span><\/p>\n

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\"Instagram\"<\/b><\/h2>\n

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3. THE 80\/20\u00a0RULE<\/b><\/h3>\n

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If you\u2019ve noticed the American marketing styles, you will be able to recall that native speakers talk less but express more. They use less words in their images and sound interesting to the audience.<\/span><\/p>\n

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The 80:20 rule seems to be a great fit in image promotions on Instagram. Try posting images with 80% focus on the image and 20% space for text. If you analyze the most popular non-celebrity accounts on Instagram in 2015, you\u2019ll be surprised to see how images with few or no words were liked by tens of thousands of people.<\/span><\/p>\n

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Here\u2019s an example from Easy Canvas Prints, which turned photos into custom prints and garnered crazy response from the audience. The ad went on to generate over 300% ROI and a 55% lower CPA for the fast-growing eCommerce company.<\/span><\/p>\n

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\"Instagram\"<\/b><\/h2>\n

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4. KEEP YOUR COPY SHORT<\/b><\/h3>\n

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The online users of today have a less attention span, so they want to read less and know more about a product or service that they\u2019re interested in. Instagram is no exception to the rule. Make sure that the wordings that go with your image are really, really short and simple to understand.<\/span><\/p>\n

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The ideal character for texts in an image ad is 40 for Facebook and even Instagram captions have got great response when they are 40 characters or less. Take a look at Instagram case studies for some interesting information on this.<\/span><\/p>\n

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5. TEST THEM ADS<\/b><\/h3>\n

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It\u2019s a no-brainer that Facebook took the right decision to get more visibility for Instagram by allowing users to put their Instagram posts on their Facebook timeline. That\u2019s almost double visibility for Instagram business users.<\/span><\/p>\n

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You will find the technique of integrating your Instagram ads with your Facebook promotions more useful especially when you are running targeted ad campaigns. Targeted ads work wonders for business promotions because they help eliminate uncertainties and in turn increase your chances of being seen by the right audience i.e. people that are actually interesting in buying your products or services.<\/span><\/p>\n

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A lot of businesses just copy-paste their Instagram ads on their FB timeline, but if you wish to go a step further, then try A\/B testing by going for different variations for the same ad.<\/span><\/p>\n

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Before that, take some time to look around for ways to find your target audience on Facebook. What posts of your competitors have they liked, shared, and commented on? Find out what type of posts are easily getting ignored so that you can learn from your competitor\u2019s mistake. Run a few mini Instagram-Facebook campaigns to understand people\u2019s response better.<\/span><\/p>\n

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6. INSTAGRAM IS NOT FACEBOOK<\/b><\/h3>\n

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Okay, Facebook and Instagram are united by the owner; they\u2019re united by the \u2018integration\u2019 feature. But, when it comes to advertising, Facebook and Instagram are divided. They are separated on the basis on two main factors: user-behavior and demographics.<\/span><\/p>\n

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– USER BEHAVIOR<\/b><\/h4>\n

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Instagram is a platform for photos and videos whereas Facebook focuses on texts, images, and videos. Shared content is more popular on Facebook than on Instagram.<\/span><\/p>\n

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Based on our research of user behavior of the two platforms, we found that:<\/span><\/p>\n

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