{"id":30886,"date":"2016-06-17T13:58:41","date_gmt":"2016-06-17T13:58:41","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2016\/06\/17\/how-to-kill-it-at-online-marketing-with-a-trustworthy-website\/"},"modified":"2016-06-17T13:58:41","modified_gmt":"2016-06-17T13:58:41","slug":"how-to-kill-it-at-online-marketing-with-a-trustworthy-website","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-kill-it-at-online-marketing-with-a-trustworthy-website\/","title":{"rendered":"How to Kill It at Online Marketing with a Trustworthy Website"},"content":{"rendered":"

\"Awesome<\/p>\n

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It takes weeks \u2013 even months! \u2013 to get your company website designed and developed<\/a>, but it doesn\u2019t even take 30 seconds (sometimes even less than that!) for your visitor to shape a first impression of it and decide if it is worth their time and trust.<\/p>\n

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There! Let that sink in.<\/strong><\/p>\n

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Except from the repeat visitors who trust your brand and have conducted business with you previously, you should expect this reaction from every other new visitor who stumbles across your site for information and research.<\/p>\n

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How does this affect your online marketing strategy? In extreme ways!<\/p>\n

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A website that doesn\u2019t generate conversions<\/a>, sits there without generating any profit. If your website is the primary platform of your online marketing strategy, such an outcome would gradually, but inevitably, put you out of business.<\/p>\n

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\"Website<\/p>\n

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On the other hand, a website that has the capacity to retain the visitor and give them a reason to second guess their own decision to go back on your site, will, no doubt, complement your online marketing efforts.<\/p>\n

I have listed 6 powerful tips you should stick by when getting your business website designed. They are aimed to improve the trustworthiness of your website and coax web visitors to convert into customers as they scan through the pages of your website in less than, 30 seconds<\/em>.<\/p>\n

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1. Steal their attention with a simple design<\/strong><\/h2>\n
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\"Simple<\/p>\n

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The very first thing a web visitor comes across is the design of your site<\/a>. As her eyes scans up and down the website, a simple design with warm colors (that agree with your website scheme) and zero unnecessary animation, will make an appealing effect.<\/p>\n

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A design full of quirky features and distracting colors will exasperate the visitors and drive them off your site.\u00a0 Get rid of excess design elements and stick to a clean layout to help them discover the information they are looking for directly.<\/p>\n

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Such a design will not only gratify the visitor, but it will also communicate your brand message more clearly and complement the site loading speed<\/a>.<\/p>\n