{"id":30889,"date":"2016-06-22T15:20:11","date_gmt":"2016-06-22T15:20:11","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2016\/06\/22\/naples-fl-businesses-no-website\/"},"modified":"2016-06-22T15:20:11","modified_gmt":"2016-06-22T15:20:11","slug":"naples-fl-businesses-no-website","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/naples-fl-businesses-no-website\/","title":{"rendered":"Why Do So Many Businesses in Naples FL Not Have a Website?"},"content":{"rendered":"

\"Sad<\/p>\n

 <\/p>\n

As a Naples, FL<\/a> resident, I\u2019m virtually always on the lookout for new restaurants to try out or new small businesses to support. While on the move around the city, there sure is an abundance of these establishments \u2013 with more of them seeming to spring up by the day. However, I\u2019ve noticed a highly disturbing trend with the vast majority of them in that very few have taken the trouble to set up a website or even create any form of online presence. in 2016 I find that absolutely crazy<\/strong><\/span>.
\n <\/p>\n

Website? Online Presence? Why you need it<\/strong><\/h2>\n
\n

Yes, believe it or not, any business who still wants their doors to be open after a year needs to at least ensure that their basic contact information through an official website is easily accessible online. I get so frustrated when I search online for the name of a restaurant I\u2019ve seen while driving, only to end up with a bunch of obscure results that either lead to a bunch of third party restaurant menu sites (that are almost always outdated) or to a site that doesn\u2019t even display properly. Yet these are the very business owners that will be the first to complain when they have to close shop or try and sell up after a few months \u2018because they didn\u2019t get enough business.\u2019<\/p>\n

 <\/p>\n

Whenever I question these smaller businesses about why they haven\u2019t bothered to make their presence known online, I hear a host of excuses such as, \u201cIt\u2019s too expensive,<\/strong>\u201d \u201cBut I\u2019m in the phone directory,<\/strong>\u201d or \u201cI\u2019m not technically minded, so it\u2019s pointless for me to even try and go online.<\/strong>\u201d Even if you yourself are not able to navigate the internet or search for anything online, you can bet your bottom dollar that many other people only <\/em>search online when they are looking for business information. And I mean, c\u2019mon, who still uses phone directories nowadays?<\/p>\n

 <\/p>\n

A great example of why advertising is needed for any<\/em> business: A man wakes up in the morning in an advertised bed. He brushes his teeth with advertised toothpaste and drinks a cup of advertised coffee. He drives to his office in his advertised car and sits in his advertised office chair. Yet, when approached regarding purchasing advertising for his business, he doesn\u2019t seem it to be a necessary expense. However, when his business fails, he is quick to place an advert stating, \u201cGoing out of business sale.\u201d<\/p>\n

 <\/p>\n

A few examples:<\/h2>\n

 <\/p>\n

Pelagos Caf\u00e9<\/h4>\n

 <\/p>\n

Pelagos Caf\u00e9 is hands down some of the best Greek food I have ever eaten. Every season this establishment is crowded with white hairs and snowbirds salivating for their next falafel. Why wait for season? People still visit during the off season.<\/p>\n

 <\/p>\n

What do the search results pull up when searching for the site? Not a website =(<\/p>\n

 <\/p>\n

\"Pelagos\"<\/p>\n

Panda Pavilion<\/h4>\n

 <\/p>\n

Let’s face it – Chinese food is a once or twice per\/month staple in many homes. Nothing makes me happier than finding a great establishment that serves up some tasty Chinese food (yum). This one is my favorite but I don’t always have a menu handy. Panda Pavilion is a classic establishment here in Naples yet no website (this makes me sad). Maybe they don’t feel like they need one but they are wrong. Young people are taking over Naples and eventually there will be many more “Chinese food places” type searches happening in Google.<\/p>\n

 <\/p>\n

\"Panda\"
\nFolks, this happens a lot. Why?
\n <\/p>\n

Internet Searches \u2013 Not Just for College Students Anymore<\/strong><\/h2>\n
\n

Many people have also told me that they think the internet is only used by kids and college students. Heck no, not anymore. More and more research is coming to light revealing that there are now more over 50s and 60s using the internet than ever before. I know that if I was a business owner, I certainly wouldn\u2019t want to be losing out on such a large chunk of potential clientele \u2013 after all, brunching or enjoying a great restaurant dinner is one of the most popular activities that are enjoyed by the older generation.<\/p>\n

 <\/p>\n

Claim your Piece of Online Real Estate<\/strong><\/h2>\n
\n

If you think that you don\u2019t need a website because you are located in a seasonal beach town, think again. More and more of these towns are seeing an influx of students and younger couples are locating to these towns than ever, which is why you need to be sure that your business is ready for them. If you don\u2019t have the technical knowledge and expertise to develop a website and\/or just place your business\u2019s contact details online, it\u2019s time to enlist the help of a company that does. These days, you will often find that companies that develop websites will also have the required level of expertise to create and maintain social media profiles for your business as well \u2013 a definite win-win.<\/p>\n

 <\/p>\n

Information Needed on a Website<\/strong><\/h2>\n
\n

OK, you\u2019ve decided to \u2018get a website and go online.\u2019 Now what? Now is the time to hire an expert company that will be able to provide your business with the best quality online presence possible. Here at Brandignity, we don\u2019t \u2018just sell websites.\u2019 We encompass the entire online marketing experience to ensure that you get more than your money\u2019s worth. Our expert team will ensure that you get a fully responsive website that ranks as high as possible in online searches, and if required, a full marketing and social media service can be provided as well.<\/p>\n

 <\/p>\n

If you would like to claim your piece of the online marketing pie for your seasonal or not-so-seasonal business, get in touch with us at Brandignity today.<\/p>\n","protected":false},"excerpt":{"rendered":"

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