{"id":30924,"date":"2016-08-24T14:37:34","date_gmt":"2016-08-24T14:37:34","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2016\/08\/24\/google-algorithm-updates-seo\/"},"modified":"2016-08-24T14:37:34","modified_gmt":"2016-08-24T14:37:34","slug":"google-algorithm-updates-seo","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/google-algorithm-updates-seo\/","title":{"rendered":"A Recap off Google’s Algorithm Updates and How They Impact SEO"},"content":{"rendered":"

\"Google
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\nGoogle currently has three major algorithm updates that SEOs should be paying close attention to. Google Panda<\/a>, Penguin, and Hummingbird were all updated for very <\/em>specific reasons. In this post, we\u2019ll recap the updates. We\u2019ll also tell you why each one was made and how you can use it to get a higher ranking.<\/p>\n

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Before we get started, it\u2019s important to know and understand the reasoning behind the updates. Google wants to adopt a more holistic approach to site ranking. The days of rewarding sites that have a large volume of keyword loaded content are long gone. Yes, content is still a part of the algorithm, but so are links and conversational search queries. Quality in all aspects is what\u2019s rewarded<\/em>. Good websites help users get ranked high. It sounds like-and is-common sense; however, it\u2019s a change of pace that we have to adapt to.<\/p>\n

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Google Panda<\/strong><\/h2>\n
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Google Panda<\/a> deals with content. As was previously alluded to, it was created to weed out sites with large volumes of loaded content that provided little quality information. They no longer want users clicking on sites that can\u2019t connect with and help them. The three aspects of Google Panda that you can use to get a higher ranking deal with word count<\/strong>, user generated content<\/strong>, and search query matching content<\/strong>.
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