{"id":30930,"date":"2016-09-01T13:35:10","date_gmt":"2016-09-01T13:35:10","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2016\/09\/01\/5-ecommerce-mistakes-that-are-killing-your-customers-trust\/"},"modified":"2016-09-01T13:35:10","modified_gmt":"2016-09-01T13:35:10","slug":"5-ecommerce-mistakes-that-are-killing-your-customers-trust","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/5-ecommerce-mistakes-that-are-killing-your-customers-trust\/","title":{"rendered":"5 eCommerce Mistakes That Are Killing Your Customers\u2019 Trust"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13617\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2016\/09\/eCommerce-Killers.jpg\" alt=\"eCommerce Killers\" width=\"893\" height=\"536\" \/><\/p>\n<p>&nbsp;<br \/>\nYou\u2019re really relying on those conversions, but they just aren\u2019t coming in. You poured your soul into building your site, and you feel as though you\u2019re offering something that people would genuinely want to purchase. So why aren\u2019t they making transactions with you? You could be killing their trust without even knowing it. With so many scams on the web, people are hesitant to hand over their personal information to companies that don\u2019t appear to be trustworthy. Are you guilty of making any of these <a href=\"http:\/\/www.brandignity.com\/2016\/03\/ecommerce-marketing-strategies\/\">eCommerce mistakes?<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong style=\"line-height: 1.5;\">Your Images Are Bad<\/strong><\/h2>\n<hr \/>\n<p>You could have the best web copy in the world, but if you\u2019re presenting potential customers with cell phone quality images of your product or service, it undoubtedly makes you appear shady. Clean graphics and high quality photos will always translate as more professional. If you\u2019re offering something like a digital download, you may not have any images of a physical product to show. In this case, make use of high quality stock images that are relevant to your site.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong style=\"line-height: 1.5;\">You\u2019re Not Displaying Security Information<\/strong><\/h2>\n<hr \/>\n<p>People want to know how secure your website is. Make sure everything is hosted on a <a href=\"http:\/\/www.brandignity.com\/2014\/08\/google-security-ranking-signal\/\">secure connection (https)<\/a> and place all of your security seals in plain sight. If you have your website regularly monitored for malware or protected against malicious attacks, place seals from those companies in the footer of your page. <a href=\"http:\/\/monetizepros.com\/ecommerce\/5-trust-badges-that-can-increase-your-conversion-rate\/\">Customers love seeing the Verisign seal<\/a> before they attempt to make a purchase. They want to know your site is safe.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong style=\"line-height: 1.5;\">You Haven\u2019t Told People Who You Are<\/strong><\/h2>\n<hr \/>\n<p>How do they know there\u2019s a real person and a legitimate business behind your <a href=\"http:\/\/www.brandignity.com\/2014\/06\/trends-changing-the-world-of-e-commerce\/\">eCommerce site<\/a>? Create a comprehensive \u201cAbout\u201d page that lists the names of the people behind your brand, and links to their personal profiles. If your company has a physical address and a phone number, place them here. Encourage them to investigate you on other outlets, such as Facebook or LinkedIn. They\u2019ll be able to verify your identity, which will give them peace of mind.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong style=\"line-height: 1.5;\">You Aren\u2019t Clear About How You Intend To Use Information<\/strong><\/h2>\n<hr \/>\n<p>Would you give someone your PayPal account information or credit card number if you didn\u2019t know what they intended to do with it? Personal information is bought and sold all the time. Potential customers need to know that they aren\u2019t placing themselves at risk by providing you with their personal information. Provide a comprehensive <a href=\"https:\/\/en.wikipedia.org\/wiki\/Privacy_policy\">privacy policy<\/a> that clearly illustrates where this information is going.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong style=\"line-height: 1.5;\">You Don\u2019t Offer a Guarantee<\/strong><\/h2>\n<hr \/>\n<p>What happens if they\u2019re dissatisfied with their purchase? What should a customer do when they want to return your product or cancel your service? People aren\u2019t willing to gamble with their money. If you don\u2019t provide them with a trial, they may not have a clear idea of how their purchase will work for them. Offer your buyer a guarantee. If they\u2019re unhappy after a certain period of time, offer them a refund. They\u2019ll feel more comfortable buying if they know that in the end, they won\u2019t be stuck with something they don\u2019t want.<\/p>\n<p>&nbsp;<\/p>\n<p>While plenty of legitimate businesses exist on the web, eCommerce is drastically different from traditional commerce. Without a physical storefront, people have more questions they want answered. They want to know who is behind the website, and that the business is being run by someone reputable. Keep an open door, and be easy to contact. Always utilize customer feedback to make your eCommerce website a thriving business.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Emily Burgess is an avid blogger who enjoys writing about all aspects of improving a business, be it marketing, customer service or training. Emily is currently sharing some of her ideas at <\/em><a href=\"https:\/\/www.courseguru.com.au\/\" target=\"_blank\" rel=\"nofollow\"><em>Course Guru<\/em><\/a><em> \u2013 experts in the field of online education. Personally, she&#8217;s a great fan of foreign languages.<\/em><\/p>\n<p>&nbsp;<br \/>\n<a href=\"http:\/\/www.brandignity.com\/website-design-development\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13097\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2016\/07\/web-design-help.jpg\" alt=\"web-design-help\" width=\"850\" height=\"282\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; You\u2019re really relying on those conversions, but they just aren\u2019t coming in. You poured your soul into building your site, and you feel as though you\u2019re offering something that people would genuinely want to purchase. So why aren\u2019t they making transactions with you? You could be killing their trust [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16404],"tags":[16940,16941,16394],"class_list":["post-30930","post","type-post","status-publish","format-standard","hentry","category-ecommerce","tag-ecommerce-design","tag-ecommerce-help","tag-ecommerce-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 eCommerce Mistakes That Are Killing Your Customers\u2019 Trust - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/5-ecommerce-mistakes-that-are-killing-your-customers-trust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 eCommerce Mistakes That Are Killing Your Customers\u2019 Trust - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; You\u2019re really relying on those conversions, but they just aren\u2019t coming in. 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