{"id":30941,"date":"2016-10-05T12:07:14","date_gmt":"2016-10-05T12:07:14","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2016\/10\/05\/google-adwords-changes\/"},"modified":"2016-10-05T12:07:14","modified_gmt":"2016-10-05T12:07:14","slug":"google-adwords-changes","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/google-adwords-changes\/","title":{"rendered":"Important Google AdWords Changes (Happening Right Now)"},"content":{"rendered":"

\"Google<\/p>\n

 <\/p>\n

As you know, Google (for better or worse) is constantly <\/em>changing. This time, it\u2019s for better.\u00a0Google recently held a release party where changes to AdWords<\/a> were discussed.<\/p>\n

 <\/p>\n

The changes are big<\/em> ones\u2014that are really <\/em>cool.\u00a0As a business, you can use the changes to get your name out and <\/em>increase conversions<\/a> (thanks to an awesome new feature that will be discussed below).\u00a0Let\u2019s stop talking and get right into the good stuff that can help you.<\/p>\n

 <\/p>\n

Here we go<\/em>:<\/p>\n

 <\/p>\n

You Can Now Use Google Maps to Give Your Business a Powerful <\/em>Reach<\/strong><\/h2>\n
\n

Every day, over a billion people use Google Maps to get from point A to point B.\u00a0That\u2019s a big number\u2014that can now be used to your benefit.<\/p>\n

 <\/p>\n

With the new AdWords Google Maps feature<\/a>, you have the ability to match customer search history to your services, and then provide an ad as the customer uses Google Maps to get somewhere that\u2019s near your business.
\nThis is a powerful <\/em><\/strong>way for you to extend your businesses reach. Also; because it’s mobile-based, it gives you an advantage over traditional PC advertising.<\/p>\n

 <\/p>\n

You Can Now Use Text Ads\u2026..<\/strong><\/h2>\n
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in an efficient manner<\/em><\/strong>.<\/p>\n

\u00a0<\/strong><\/p>\n

Here\u2019s why:<\/p>\n

 <\/p>\n

    \n
  • Real estate has increased by 45 characters<\/li>\n
  • You can now use two headlines<\/em><\/strong><\/li>\n
  • Headlines have increased by five characters<\/li>\n<\/ul>\n

     <\/p>\n

    \"New<\/p>\n

     <\/p>\n

    As you can see, the text ad game has been changed. PPC marketing<\/a> is evolving to marketing that\u2019s actually marketing. <\/em>Technical marketing (i.e. bidding, match text) is being replaced by creative copy marketing. Your ability to create compelling hooks and provide product\/service descriptions can now be used effectively.<\/p>\n

     <\/p>\n

    You Can Now Gain Valuable Information in Regards to Conversions<\/strong><\/h2>\n
    \n

    Google has created a feature where you can measure your ad’s effectiveness based on in-store conversions<\/a>. It uses the map on customers’ phones to relate ad viewing to actual purchases.<\/p>\n