{"id":30944,"date":"2016-10-07T16:50:22","date_gmt":"2016-10-07T16:50:22","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2016\/10\/07\/virtual-reality-branding\/"},"modified":"2016-10-07T16:50:22","modified_gmt":"2016-10-07T16:50:22","slug":"virtual-reality-branding","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/virtual-reality-branding\/","title":{"rendered":"How Brands Are Incorporating Virtual Reality into Their Branding"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2016\/10\/virtual-reality-branding.jpg\" alt=\"Virtual Reality &amp; Branding\" width=\"848\" height=\"565\" class=\"aligncenter size-full wp-image-13796\" \/><br \/>\n&nbsp;<br \/>\nWe live in an ever changing world. Technology is improving at a <em>rapid <\/em>pace.<\/p>\n<p>&nbsp;<\/p>\n<p>As a result, so are marketing techniques. <em>Check this out:<\/em><\/p>\n<p>&nbsp;<br \/>\n<iframe loading=\"lazy\" width=\"850\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/_3BvjTtgi14\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n&nbsp;<br \/>\nThe newest marketing technique for many major brands is <strong><em>virtual reality. <\/em><\/strong>It\u2019s unreal.<\/p>\n<p>&nbsp;<\/p>\n<p>Here\u2019s what you need to know:<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Virtual Reality 101<\/strong><\/h2>\n<hr \/>\n<p>By definition, <a href=\"https:\/\/www.searchenginejournal.com\/6-brands-using-altered-reality-in-their-marketing-campaigns\/172460\/?ver=172460X2\"><strong>virtual reality <\/strong><\/a>is an artificial environment\u2014created by computer software\u2014that\u2019s presented to a user in such a way that they suspend belief and except the artificial environment as real.<\/p>\n<p>&nbsp;<\/p>\n<p>It\u2019s used in:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Healthcare\/Surgery<\/li>\n<li>Gaming<\/li>\n<li>Entertainment<\/li>\n<li>Education<\/li>\n<li>Sport training<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>And now, it\u2019s used in marketing\u2014by major players. Let\u2019s talk about them:<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Marriot Hotels<\/strong><\/h2>\n<hr \/>\n<p>Marriot Hotels uses a <em>Get Teleported<\/em> campaign to allow guests to actually see and explore the hotel rooms and cities they\u2019ll potentially be staying in. The virtual honeymoon campaign has been fantastic and effective. Guests are given a <em>strong<\/em> idea of honeymoon spots, and Marriot is able to make money. It\u2019s a win-win.<br \/>\n&nbsp;<br \/>\n<iframe loading=\"lazy\" width=\"850\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/i6yMqXLnpN4\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n&nbsp;<\/p>\n<h2><strong>HBO<\/strong><\/h2>\n<hr \/>\n<p>HBO has added itself into the virtual reality mix. Season four of the ultra popular show <em>Game of Thrones<\/em> was recently promoted using a virtual reality campaign.<\/p>\n<p>&nbsp;<\/p>\n<p>Users were given the opportunity to climb the famous 700 foot \u201cWall\u201d that\u2019s used as the setting for many of the show\u2019s main scenes. While climbing, users experienced floor shaking, cold air blowing in their face, and an attack by the mythical creatures known as wildlings.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Coca-Cola<\/strong><\/h2>\n<hr \/>\n<p>Coca-Cola uses every marketing technique it possibly can. That\u2019s largely why the brand is one of the biggest in the world. Currently, they\u2019re using virtual reality to give customers an \u201cexperience that creates memories\u201d. It\u2019s an amazing campaign based on <strong>two <\/strong>fantastic virtual reality experiences.<br \/>\n&nbsp;<br \/>\n<iframe loading=\"lazy\" width=\"853\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/WfY-Lwu-rv0\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n&nbsp;<\/p>\n<h2><strong>Santa Clause Christmas Campaign<\/strong><\/h2>\n<hr \/>\n<p>Everyone knows about the famous Coca-Cola campaign that connects the brand with Santa Claus and Christmas. Thanks to virtual reality, the campaign now takes things a step further\u2014customers are able to become Santa and take a ride on his magical sleigh\u2014it\u2019s amazing.<br \/>\n&nbsp;<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/fFL2Dk2HYro\" width=\"850\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n&nbsp;<\/p>\n<h2><strong>Virtual Reality Headsets Campaign<\/strong><\/h2>\n<hr \/>\n<p>Coca-Cola came up with the really cool idea of allowing customers to turn their cardboard packaging into a virtual reality headset. Once the headset is made, the customer can use their cell phone to provide a virtual reality experience. It\u2019s truly remarkable.<br \/>\n&nbsp;<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<hr \/>\n<p>The technology and marketing game is always changing at a rapid pace. One of the newest marketing techniques uses virtual reality to give customers a powerful experience to promote products. Brands such as Marriot, HBO, and Coca-Cola have used this special type of marketing campaign to reach out and help customers. As a result, they\u2019ve seen a tremendous increase in sales. If you\u2019re involved in marketing\u2014and have the budget\u2014some form of virtual reality can be a great addition to any of your campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; We live in an ever changing world. Technology is improving at a rapid pace. &nbsp; As a result, so are marketing techniques. Check this out: &nbsp; &nbsp; The newest marketing technique for many major brands is virtual reality. It\u2019s unreal. &nbsp; Here\u2019s what you need to know: &nbsp; Virtual [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16233],"tags":[16965,16966,16967],"class_list":["post-30944","post","type-post","status-publish","format-standard","hentry","category-branding","tag-virtual-reality","tag-virtual-reality-branding","tag-vr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Brands Are Incorporating Virtual Reality into Their Branding - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/virtual-reality-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Brands Are Incorporating Virtual Reality into Their Branding - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; We live in an ever changing world. Technology is improving at a rapid pace. &nbsp; As a result, so are marketing techniques. Check this out: &nbsp; &nbsp; The newest marketing technique for many major brands is virtual reality. 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