{"id":30971,"date":"2016-12-12T14:44:07","date_gmt":"2016-12-12T14:44:07","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2016\/12\/12\/implement-inbound-marketing-strategy\/"},"modified":"2016-12-12T14:44:07","modified_gmt":"2016-12-12T14:44:07","slug":"implement-inbound-marketing-strategy","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/implement-inbound-marketing-strategy\/","title":{"rendered":"How to Implement a Successful Inbound Marketing Strategy for your Business"},"content":{"rendered":"

\"Inbound<\/p>\n

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Do you know the difference between inbound and outbound marketing? Do you know which of the two is considered more natural and avoids interrupting the flow?<\/p>\n

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Hopefully, you already know the answer, but it\u2019s okay if you don\u2019t.<\/p>\n

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Outbound marketing \u2014 also referred to as \u201cinterruption marketing\u201d \u2014 is when you try to capture the attention of your audience. You are essentially interrupting the natural flow of things, hence the nickname. This includes content like banner and display ads, outbound sales calls, pop-up advertisements or windows, press releases, billboards and more.<\/p>\n

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On the other hand, inbound marketing<\/a> is when you capture the attention of your audience more organically. You allow your audience to come to you. This means engaging with them in ways that encourage seeking out your brand. This can be done via things like opt-in email lists or newsletters, public speaking events, video content, blogging, earned social media and more.<\/p>\n

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Inbound marketing is responsible for more than 90 percent of the clicks on the web<\/a>, while outbound marketing accounts for less than 10 percent.<\/p>\n

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So when you have the option to choose between the two, you should almost always go with inbound marketing. But how do you implement these principles for your site and your brand? What should you consider before doing so?<\/p>\n

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Inbound Marketing 101<\/strong><\/h2>\n
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The first step is to identify a goal you\u2019d like to achieve. This will allow you to create a strategy and tailor it to said goal.<\/p>\n

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For example, let\u2019s say you want to generate 100 leads per month for your sales team. That\u2019s an excellent start because you can use it to create a plan of attack. It\u2019s specific, but most importantly it\u2019s viable.<\/p>\n

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Since inbound marketing is more natural, you need to have this end purpose \u2014 this goal you are trying to achieve. It will allow you to focus on what\u2019s important and create a personalized strategy. Before you do anything else, figure out what it is you want your marketing strategy to accomplish.<\/p>\n

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Identify Your Customer\u2019s Persona<\/strong><\/h2>\n
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Next, you need to know who you are marketing to. To create an effective inbound marketing strategy, you need to target a specific audience. Remember, the end goal is to convince them to come to you \u2014 not to interrupt their normal flow of engagement. To do this, you need to understand who they are and what they want.<\/p>\n

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\"Persona<\/p>\n

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Build a buyer persona<\/a> to better understand your ideal client.<\/p>\n

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Map Out Your Ideal Buyer\u2019s Journey<\/strong><\/h2>\n
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It\u2019s not enough to know who<\/strong> you\u2019re targeting or what<\/strong> they want. You also need to understand the journey they will have, as they are led to your site.<\/p>\n

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Where will your ideal buyer come from? What problem will they be looking to solve? When will they convert to an actual buyer?<\/p>\n

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The journey can be broken up into three stages:<\/p>\n

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