{"id":30975,"date":"2016-12-20T20:47:01","date_gmt":"2016-12-20T20:47:01","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2016\/12\/20\/hair-salon-marketing-strategies\/"},"modified":"2016-12-20T20:47:01","modified_gmt":"2016-12-20T20:47:01","slug":"hair-salon-marketing-strategies","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/hair-salon-marketing-strategies\/","title":{"rendered":"5 Hair Salon Marketing Strategies that Really Work Online"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14225\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2016\/12\/hair-salon-marketing-1.jpg\" alt=\"Hair Salon Marketing\" width=\"849\" height=\"564\" \/><\/p>\n<p>Trying to get ahead in the hair salon industry can be a bit daunting, especially with so many new businesses opening their doors every single day. Here, you\u2019ll find five tried-and-true <a href=\"http:\/\/www.brandignity.com\/hair-salon-marketing-services\/\">hair salon marketing strategies<\/a> that really work online. In fact, you can even get the stylists involved.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>#1 \u2013 Get Your Stylists Involved in Social Media<\/strong><\/h2>\n<hr \/>\n<p>No matter how busy you hope to be, chances are good that you have at least a little downtime from time to time. Rather than spending that time chatting or sending your crew home, ask them to participate in your salon\u2019s social media account. They can start hair care Q&amp;A sessions, respond to comments, provide their own unique tips and tricks, and much, much more \u2013 all of which will help generate interest in your business.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>#2 \u2013 Create \u201cSharable\u201d Discounts<\/strong><\/h2>\n<hr \/>\n<p>The truth is that social media is dominated by your target audience \u2013 women of all ages. In fact, 82% of all Pinterest users and 68% of all Instagram users are women, so if you aren\u2019t utilizing these sites to your advantage, you should start doing so right away. Better yet, create some \u201csharable\u201d discounts, too. <strong>Up to 92% of women share deals with others online to help them enjoy the discounts.<\/strong> It can spread the word like wildfire.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14226\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2016\/12\/hair-salon-social-promotion.jpg\" alt=\"hair-salon-social-promotion\" width=\"850\" height=\"802\" \/><\/p>\n<h2 dir=\"auto\"><\/h2>\n<h2 dir=\"auto\"><strong>#3 &#8211; Communicate Convenience<\/strong><\/h2>\n<hr \/>\n<div dir=\"auto\">In this day and age, everyone gives a premium on convenience. Automate your business and offer an online booking system so clients can <a href=\"https:\/\/www.fresha.com\/blog\/best-salon-scheduling-software-2024\" target=\"_blank\" rel=\"noopener\">easily schedule appointments<\/a> at their convenience, without having to worry about scheduling conflicts and phone calls.<\/div>\n<div dir=\"auto\">Give your clients the freedom to choose their preferred date and time, and even select their preferred stylist. This way, you get to understand their needs and find ways to keep enhancing their experience.<\/div>\n<h2><\/h2>\n<h2><strong>#4 \u2013 Adopt a Cause<\/strong><\/h2>\n<hr \/>\n<p>One of the best ways to generate business for your salon is to adopt a cause or charity that is common with your audience. You could pick a national charity, such as the USPCA, or you could choose a local GoFundMe cause each week and donate a portion of your proceeds. When your demographic is in need of a cut, style, or color, they\u2019ll remember that you\u2019re generously donating to these causes \u2013 and they\u2019ll want to do their part to help.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>#5 \u2013 Thorough SEO<\/strong><\/h2>\n<hr \/>\n<p>Search engine optimization is important, but when it comes to a hair salon, you\u2019ll want to focus much of your efforts on <em>local <\/em>optimization. For example, if you\u2019re located in Portland, your content should be optimized with phrases like \u201cPortland hair coloring\u201d or \u201chairstyle Portland\u201d. After all, these are the things people will search for when they want to find a business to cater to them. Do your part by optimizing your site, and do the same with press releases, blog posts, and email marketing to see the full effect.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.brandignity.com\/case-study-salon-invi\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11484\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2015\/06\/salon-invi-case-study.jpg\" alt=\"Salon Invi Case Study\" width=\"682\" height=\"555\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong><a class=\"aligncenter size-full wp-image-14227\" href=\"&lt;img src=\"> Read how one salon made it to page 1 of Google for 100+ keywords through SEO alone.<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>#6 \u2013 Encourage Client Feedback<\/strong><\/h2>\n<hr \/>\n<p>Finally, one of the best ways to improve your brand\u2019s recognition involves encouraging your clients to post pictures of their new \u2018dos along with feedback about their experiences. In fact, you can even turn this into a contest: perhaps the best and most creative selfie on Twitter wins a free color, cut, or style. It\u2019s like free advertising, too, since it gives others an opportunity to see just how talented your crew truly is, and it gets your brand name out into the digital space.<\/p>\n<p>&nbsp;<\/p>\n<p>When it comes to digital marketing, the possibilities for your salon are truly endless. It\u2019s all about being competitive in this industry, getting your name out there, and showing others why you\u2019re the best choice. All five of the aforementioned strategies will do just that.<\/p>\n<p><a href=\"http:\/\/www.brandignity.com\/case-study-salon-invi\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14228\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2016\/12\/hair-salon-marketing-help-1.jpg\" alt=\"hair-salon-marketing-help\" width=\"850\" height=\"282\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trying to get ahead in the hair salon industry can be a bit daunting, especially with so many new businesses opening their doors every single day. Here, you\u2019ll find five tried-and-true hair salon marketing strategies that really work online. In fact, you can even get the stylists involved. &nbsp; #1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17020],"tags":[],"class_list":["post-30975","post","type-post","status-publish","format-standard","hentry","category-hair-salon-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Hair Salon Marketing Strategies that Really Work Online - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/hair-salon-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Hair Salon Marketing Strategies that Really Work Online - Brandignity\" \/>\n<meta property=\"og:description\" content=\"Trying to get ahead in the hair salon industry can be a bit daunting, especially with so many new businesses opening their doors every single day. 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