{"id":30983,"date":"2017-01-09T22:00:46","date_gmt":"2017-01-09T22:00:46","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/01\/09\/5-tips-for-startups-new-to-seo-ppc\/"},"modified":"2017-01-09T22:00:46","modified_gmt":"2017-01-09T22:00:46","slug":"5-tips-for-startups-new-to-seo-ppc","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/5-tips-for-startups-new-to-seo-ppc\/","title":{"rendered":"5 Tips for Startups New to SEO & PPC"},"content":{"rendered":"

\"Startup<\/p>\n

Most startup business owners know they need a strong online presence. For products to be seen, they need to reach the top of search engines. Otherwise, they might as well not exist. It\u2019s as simple as that. And, to do this, you need to have a strong search engine optimization and pay-per-click strategy.<\/p>\n

 <\/p>\n

But knowing your products need SEO is a far cry from knowing exactly what SEO they need. No two businesses are exactly alike, and every search marketing agency worth their salt knows that you can apply the same rules to each one, seeing different results in each case.<\/p>\n

 <\/p>\n

We might not know your business, but we can give you a way to approach SEO & PPC, so that you will start on the right track.<\/p>\n

 <\/p>\n

Tip #1:\u00a0 SEO Is Needed in Your Startup\u2019s Early Stages<\/strong><\/h2>\n
\n

There is a lot of debate on which is better for a startup to invest their money in\u2014SEO or PPC?\u00a0 It\u2019s true that PPC is incredibly effective at getting immediate traffic to your website, but it doesn\u2019t do much good if your website offers users a terrible experience once they get there.<\/p>\n

 <\/p>\n

Before you get into PPC, it\u2019s essential that your website is SEO-friendly so that you can get visitors to stay on your site. You don\u2019t have to be some SEO expert to make your website user-friendly and optimized for search engines. For true beginners, Moz\u2019s guide to SEO<\/a> is a great place to start.<\/p>\n

 <\/p>\n

If you already have an understanding of SEO basics, then you certainly know the importance of publishing awesome content, link-building, optimizing for keywords, and making your website easy to navigate. Make sure that your website isn\u2019t scaring off potential customers before you spend all that money on paid traffic that doesn\u2019t convert!<\/p>\n

 <\/p>\n

Tip #2:\u00a0 Thoroughly Screen Any Digital Marketing Agency Before Hiring Them<\/strong><\/h2>\n
\n

If you have done the research on what it takes to dominate search result pages, then you have probably realized that it takes a ton of work. If it were easy, then everyone would be doing it, right? SEO\u2014while completely worth the effort\u2014takes months to see results. PPC can get you results fast, but building and managing campaigns is difficult, and there are plenty of horror stories of startups wasting their precious budget on PPC campaigns that go nowhere.<\/p>\n

 <\/p>\n

The solution for many serious startups is to hire a digital marketing agency. This process involves a decent amount of research; thorough screening is key for any company to become comfortable with making an investment.<\/p>\n

 <\/p>\n

It\u2019s essential for business owners to vet potential agencies by looking at their experience<\/a> and ensuring that they have a history of getting results.<\/p>\n

 <\/p>\n

Additionally, it\u2019s important that you ask them a few key questions to get further insight. How will this agency measure success? How involved will you be in the process? What is their experience like working with startups similar to yours?<\/p>\n

 <\/p>\n

Tip #3:\u00a0 Put Serious Thought into Your Keyword Strategy<\/strong><\/h2>\n
\n

If you are tired of hearing how much time and effort you need to spend on keyword research\u2014well, that\u2019s too bad \u2026 because it\u2019s true. The digital landscape may be constantly changing, but the necessity for keyword research has remained.<\/p>\n

 <\/p>\n

In the case of PPC, it\u2019s especially important for new startups to spend time on keyword research.\u00a0 When you are working with a limited budget, every PPC dollar counts. You don\u2019t want to waste your PPC budget on keywords that don\u2019t convert.<\/p>\n

 <\/p>\n

It\u2019s also crucial for SEO. To acquire relevant traffic to your website, you need to target the keywords and terms that they are searching for. Keep in mind that what people search for and how they search for it are constantly changing. Keyword research isn\u2019t something that you do once. It is an ongoing process that will help you stay relevant and increase online visibility.<\/p>\n

 <\/p>\n

Tip #4:\u00a0 Get an Early Start on Brand Building<\/strong><\/h2>\n
\n

Brand recognition is necessary precursor to consumer trust. Any business owner knows this, but did you know that it can help boost your SEO?<\/p>\n

 <\/p>\n

Brands rank easier than unbranded competitors and are more likely to withstand Google updates.\u00a0 This doesn\u2019t mean that your small startup doesn\u2019t stand a chance in search results. It just means that you need to work on building brand signals immediately.<\/p>\n

 <\/p>\n

Some important brand signals include a strong social media presence, branded keywords, branded links, and on-page branding (consistent logo, color scheme, an About Us page, etc.).<\/p>\n

 <\/p>\n

Tip #5:\u00a0 Learn from the Competition<\/strong><\/h2>\n
\n

There is nothing wrong with watching your competitors and using the same tips and tricks that they do. In fact, those who aren\u2019t doing this are making a huge mistake. Keeping tabs on your competitors can help both your SEO and PPC strategies.<\/p>\n

 <\/p>\n

For instance, you can use SpyFu<\/a> to identify what keywords your competitors are ranking for in both organic search and AdWords. You can then use this information to boost your own SEO and PPC campaigns.<\/p>\n

 <\/p>\n

Another great competitor analysis tool is SEMrush<\/a>, which gives you insight into your competitor\u2019s organic, paid search, and link building strategies. This tool also makes it easy to visualize the data that you gather on your competitors so that you can conduct a competitive analysis with only a few clicks.<\/p>\n

 <\/p>\n

About Author;<\/p>\n

Ronald Dod is a partner and CEO of Visiture, LLC. After founding Grey Umbrella Marketing, an internet marketing agency which focuses on Search Engine Optimization for eCommerce businesses, he merged with Visiture<\/a> to create a full service search marketing offering for eCommerce businesses. His passion is helping eCommerce business owners and marketing professionals navigate the search marketing landscape and use data to make more effective decisions to drive new traffic and conversions. He holds a Masters in the Science of Marketing from Florida State University and is certified in Google Adwords & Analytics.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Most startup business owners know they need a strong online presence. For products to be seen, they need to reach the top of search engines. Otherwise, they might as well not exist. It\u2019s as simple as that. 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