{"id":30987,"date":"2017-01-19T14:28:43","date_gmt":"2017-01-19T14:28:43","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/01\/19\/fashion-marketing-strategy\/"},"modified":"2017-01-19T14:28:43","modified_gmt":"2017-01-19T14:28:43","slug":"fashion-marketing-strategy","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/fashion-marketing-strategy\/","title":{"rendered":"Ever Thought Fashion Would Be a Marketing Strategy?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14465\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2017\/01\/fashion-marketing.jpg\" alt=\"Fashion Marketing\" width=\"848\" height=\"565\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Marketers put their commercials on billboards, buses, and cars, so why wouldn\u2019t they put them on our clothes and turn us into walking ads that convey their brand\u2019s message? Many companies use clothing items for their promotion, and I\u2019m not only talking about low-quality and ugly T-shirts and baseball hats, but also about well-designed clothing items and accessories that would earn praise from the strictest fashion critics and the fanciest bloggers.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>How can you promote your brand through fashion?<\/strong><\/h2>\n<hr \/>\n<p>If we look at a random sample of promotional clothing items, we\u2019ll realize that most companies don\u2019t invest too much money in its design. Of course, you won\u2019t hire Valentino or Marc Jacobs to design your company\u2019s promotional T-shirts. Still, entrepreneurs should invest a little bit more money and effort into this type of advertising.<\/p>\n<p>&nbsp;<\/p>\n<p>Your customers will always accept a free gift, even a T-shirt with an ugly logo and colors that don\u2019t match. Most people wear promotional clothing at home. This fact drastically devolves the ROI of \u2018fashion-marketing campaigns.\u2019 That\u2019s why companies must focus on creating clothing items that are \u2018worth the hanger\u2019 in their customers\u2019 wardrobes. If you replace ugly T-shirts with stylish fashion items, your customers will wear them on various occasions and promote your brand wherever they go.<\/p>\n<p>&nbsp;<\/p>\n<p>One of the best ways to incorporate promotional clothing items in your marketing campaign is to turn them into regular products and add them to your company\u2019s offer. Many different companies sell their apparel. Apple is one of them. The company recently put its staff T-shirts on sale, and it already has a <a href=\"http:\/\/www.theatlantic.com\/business\/archive\/2011\/12\/even-apple-t-shirts-have-cult-following\/334495\/\">cult following<\/a> among diehard Apple fans.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Why would someone turn a restaurant into a fashion store?<\/strong><\/h2>\n<hr \/>\n<p>Maybe Apple is not the best example of the effective use of fashion in marketing. Even if they\u2019d released a khaki-blue Apple underpants, they\u2019d sell the whole batch in less than an hour. So, let\u2019s find some other examples.<\/p>\n<p>&nbsp;<\/p>\n<p>Hooters is a well-known restaurant franchise that employs attractive young women as waiting staff. They say that \u201cSex appeal is legal and it sells\u201d. Hooters waiters wear revealing T-shirts and shorts, which became a brand after some time. Hooters \u2018work uniforms\u2019 became so popular that the company developed a separate brand that promotes Hooters apparel. They sell it in restaurants and on the company&#8217;s website. Their collection includes T-shirts, sweaters, baseball hats, and other clothing that are easy to make and design.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/Clothing-Shoes-Jewelry-Hooters\/s?ie=UTF8&amp;field-brandtextbin=Hooters&amp;page=1&amp;rh=n%3A7141123011\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14467\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2017\/01\/hooters-clothing.jpg\" alt=\"Hooters Clothing\" width=\"850\" height=\"1069\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/mentalfloss.com\/article\/66843\/13-rocking-facts-about-hard-rock-cafe\">Hard Rock Cafe<\/a> is another popular theme restaurant that has developed its chic apparel. They popularized their venues by hanging rock and roll memorabilia on their walls. In time, <a href=\"https:\/\/www.leelinecustom.com\/clothing\/tshirt\/\" target=\"_blank\" rel=\"noopener\">Hard Rock T-shirts<\/a> became one of the most recognizable clothing items among the rebellious youth. Both companies earn significant funds from clothing sales but use their apparel to promote their business far and wide. Think about it: thousands, or even millions, of people worldwide work as brand advocates of these two restaurant chains by doing branded catwalks on their city\u2019s streets.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/rockshop.hardrock.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14468\" src=\"http:\/\/www.brandignity.com\/wp-content\/uploads\/2017\/01\/hard-rock-clothing.png\" alt=\"hard rock clothing\" width=\"849\" height=\"1701\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Promotional accessories<\/h2>\n<hr \/>\n<p>Do you know that the first promotional item was a leather school bag produced by a shoe factory in Coshocton, Ohio? In recent years, <a href=\"https:\/\/www.planetbags.com.au\/tradeshow-conference-bags\/non-woven.html\">printed non-woven bags<\/a> have also been used as affordable and effective promotional products. Any branded fashion accessory can be used for this purpose. This includes handbags, umbrellas, wallets, scarves, watches, and hats. You can sell them as your products or give them to the most loyal customers at various promotional events. Sometimes, fashion accessories are even better than clothing because designers have much more liberty to express the true nature of your brand through lively colors and various practical features.<\/p>\n<p>&nbsp;<\/p>\n<p>Good-quality clothing is one of the best marketing tools. Although it doesn\u2019t have the mass appeal of social media or TV commercials, it\u2019s one of the most personal ways to spread your brand\u2019s message. Many marketers agree that word-of-mouth marketing is one of the most effective techniques for attracting new customers. Wearing promotional clothing gives a new dimension to this form of marketing. Customers who wear <a href=\"https:\/\/www.ipromo.com\/promo-items\" target=\"_blank\" rel=\"noopener\">promotional items<\/a> stand behind their favorite brand and are unafraid to show that to the world. That\u2019s why even the companies that don\u2019t have anything to do with fashion should try to develop their apparel.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Marketers put their commercials on billboards, buses, and cars, so why wouldn\u2019t they put them on our clothes and turn us into walking ads that convey their brand\u2019s message? Many companies use clothing items for their promotion, and I\u2019m not only talking about low-quality and ugly T-shirts and baseball [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16165],"tags":[16166,17040],"class_list":["post-30987","post","type-post","status-publish","format-standard","hentry","category-fashion-marketing","tag-fashion-marketing","tag-promotional-clothing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ever Thought Fashion Would Be a Marketing Strategy? - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/fashion-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ever Thought Fashion Would Be a Marketing Strategy? - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Marketers put their commercials on billboards, buses, and cars, so why wouldn\u2019t they put them on our clothes and turn us into walking ads that convey their brand\u2019s message? 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