{"id":31008,"date":"2017-02-16T15:29:59","date_gmt":"2017-02-16T15:29:59","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/02\/16\/site-struggling-with-growth\/"},"modified":"2017-02-16T15:29:59","modified_gmt":"2017-02-16T15:29:59","slug":"site-struggling-with-growth","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/site-struggling-with-growth\/","title":{"rendered":"Why Is My Site Struggling with Growth?"},"content":{"rendered":"

\"Website
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\nBefore launching your website, you felt sure it\u2019d receive a healthy amount of traffic, but those expectations just haven\u2019t come to pass. Or maybe your site did well at first, and now it hardly receives any visitors. Below, we\u2019ll look at several things that could be contributing to your struggling site, plus how to fix them.<\/p>\n

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A Poor User Experience<\/strong><\/h2>\n
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There are many things that could cause a poor user experience. Maybe your site isn\u2019t well organized, so it\u2019s too hard for people to find what they need, or perhaps the drop-down menus that make up the bulk of the navigation are clunky and make it difficult for people to click on the sections they intend to visit.<\/p>\n

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\"User<\/p>\n

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If you think user experience<\/a> is to blame for your site\u2019s woes, it\u2019s a good idea to recruit some volunteers to go through the site as they would if they were regular visitors. Hire people to watch them as they do that and make notes about the parts of the site where they seem to get the most frustrated. If possible, repeat the experiment again after your design team has tackled some of the identified issues.<\/p>\n

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Sites that only go through in-house testing could be particularly prone to offering poor user experiences, because the people doing the testing may be so familiar with the site, they unconsciously click around to different sections with prior knowledge in mind, which makes their results less authentic overall.<\/p>\n

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When carrying out usability testing, you can employ several methods but should have objectives in mind no matter which one you select. It\u2019s even possible to use a technology that relies on artificial intelligence to gather statistics about user experiences<\/a>, then sends you a video of all the things people do on your website. That kind of collective data could help you understand where the site\u2019s most problematic areas lie.<\/p>\n

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Failing to Capture Leads and Market the Site Properly<\/strong><\/h2>\n
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According to some internet analysts, over half of a website\u2019s visitors spend less than a minute there<\/a>. You only have about 15 seconds to get their attention and make them want to stick around longer. Once you\u2019ve cleared that hurdle and enticed your guests to linger, are you doing what you can to make them want to provide their information so you can send them more information that\u2019s relevant to them?<\/p>\n

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If not, you\u2019re making a big marketing mistake. The internet is vast, and even if people are initially impressed by what they find at your site, they may have trouble getting back to it in the future, especially if they forgot to bookmark it. When your site includes a contact form or some other method of at least obtaining people\u2019s email addresses, you can follow up with them instead of waiting for them to come back to you.<\/p>\n

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Although it\u2019s common to have a specific section of a site that contains a contact form, it\u2019s smart to do more by capturing leads earlier on within the timeframe a user spends on the site. Consider having a lightbox that opens when a person first arrives on a landing page and offers some sort of incentive if an individual enters their details into the box.<\/p>\n

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Avoid asking people for too much information. Only request the details you need most<\/a> and you\u2019ll see a higher rate of return. Things that could be offered to make people want to provide personal details in exchange for something free include:<\/p>\n

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