{"id":31020,"date":"2017-03-02T12:21:26","date_gmt":"2017-03-02T12:21:26","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/03\/02\/create-revenue-generating-blog-post\/"},"modified":"2017-03-02T12:21:26","modified_gmt":"2017-03-02T12:21:26","slug":"create-revenue-generating-blog-post","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/create-revenue-generating-blog-post\/","title":{"rendered":"How to Create an Awesome Revenue Generating Blog Post"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14770\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2017\/03\/revenue-generating-blog-post.jpg\" alt=\"revenue generating blog post\" width=\"848\" height=\"565\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Far too many businesses make a very common marketing mistake. They\u2019ll start a blog, simply because someone tells them that they should have one.<\/p>\n<p>&nbsp;<\/p>\n<p>What transpires is a section of the business website that is occasionally dealt a 300-or-so word article depicting the latest news from the organization, or perhaps a no-holds-barred rant from the managing director.\u00a0 What it lacks is any kind of strategy or focus on providing content that potential customers might want to read.<\/p>\n<p>&nbsp;<\/p>\n<p>There are many constituent elements that make up an awesome blog post, but <a href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/02\/important-content-marketing-elements\/\">if you don\u2019t know what they are<\/a>, you\u2019re unlikely to find them simply by occasionally publishing a post whenever inspiration strikes.<\/p>\n<p>&nbsp;<\/p>\n<p>In this post, we\u2019re going to delve under the hood of brilliant blogging and find out how to create awesome posts that will attract the right audience and keep them engaged.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Conduct proper research<\/strong><\/h2>\n<hr \/>\n<p>What type of people do you want to read your blog? What are their interests, frustrations and common questions?<\/p>\n<p>&nbsp;<\/p>\n<p>Before you write anything, start by researching both your audience and potential content ideas. Don\u2019t assume you know it all &#8211; brainstorm the profile and demographics of your audience and the kind of topics that will likely peak their interest.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14771\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2017\/03\/mind-mapping-tips.jpg\" alt=\"Mind Mapping\" width=\"823\" height=\"582\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>You can do this with a whiteboard, pen and paper or <a href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/2016\/09\/using-mind-maps-to-brainstorm-content-ideas\/\">visual mind map<\/a> &#8211; whatever gets your creative juices flowing.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Treat blog posts with just as much attention as other important pages<\/strong><\/h2>\n<hr \/>\n<p>You wouldn\u2019t publish a new service or product page for your site without doing full keyword research, and the same mantra should be applied to your blog.<\/p>\n<p>&nbsp;<\/p>\n<p>Again, before putting digital pen to digital paper, conduct thorough keyword research. Look for short and long-tail keywords that you audience is likely to use and focus your title ideas on them.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Answer a burning question<\/strong><\/h2>\n<hr \/>\n<p>Which questions is your intended audience asking? What are the key issues with which they need expert assistance?<\/p>\n<p>&nbsp;<\/p>\n<p>As a blogger, you\u2019re placing yourself squarely in the role of expert, so check out tools like <a href=\"http:\/\/answerthepublic.com\">Answer The Public<\/a> to find brilliant subjects for your blog. Make sure your eventual piece adds value, too. The likelihood is your blog will join countless others offering the same advice, therefore you can stand out by presenting genuinely interesting, actionable advice and making your content better.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Spend what feels like too much time on the title<\/strong><\/h2>\n<hr \/>\n<p>The 80\/20 rule applies to blogging, and it may surprise you to hear that the lion\u2019s share of that time should be devoted to the blog title.<\/p>\n<p>&nbsp;<\/p>\n<p>A bit like an email subject line, it\u2019s the first thing people will see. It therefore needs to captivate them immediately with a sense of urgency, a promise that one of their burning questions will be answered and a cliff-hanger that screams \u201cclick me now!\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>Headlines have always been super important, so make sure yours leaps of the page (and don\u2019t forget those keywords!).<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Use beautiful imagery<\/strong><\/h2>\n<hr \/>\n<p>Blogs aren\u2019t just about words &#8211; they should be accompanied by beautiful images.<\/p>\n<p>&nbsp;<\/p>\n<p>There\u2019s nothing wrong with stock photography, but it makes sense to put a significant amount of effort into sourcing the images for your blog posts. Better still, if you can <a href=\"http:\/\/www.inboundly.co.uk\/the-non-designer-guide-to-finding-unique-visuals-for-your-blog\/\">create your own unique visuals<\/a>, your post will be unique as you will create something that can\u2019t be found elsewhere.<\/p>\n<p>&nbsp;<\/p>\n<p>Videos work brilliantly, too, therefore if you find the opportunity to embed one within your next blog post, jump at the chance.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Don<\/strong><strong>\u2019<\/strong><strong>t forget the call-to-action<\/strong><\/h2>\n<hr \/>\n<p>You could write the most engaging, value-packed blog post imaginable, but if you fail to include a call-to-action (CTA), you may as well not have bothered.<\/p>\n<p>&nbsp;<\/p>\n<p>What do you want people to do when they\u2019ve finished reading your post? Email you? Sign-up to the monthly newsletter? Sign up for a trial of your software? Whatever it is, make it an obvious next step once they\u2019ve read the last sentence.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Wrapping up<\/strong><\/h2>\n<hr \/>\n<p>Blogging requires patience, creative flair and &#8211; most importantly &#8211; strategic thinking. We hope you will find our tips inspiring. Please do share your own tips, on writing awesome blogposts, in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Far too many businesses make a very common marketing mistake. They\u2019ll start a blog, simply because someone tells them that they should have one. &nbsp; What transpires is a section of the business website that is occasionally dealt a 300-or-so word article depicting the latest news from the organization, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15583],"tags":[15687,15586,16657],"class_list":["post-31020","post","type-post","status-publish","format-standard","hentry","category-content-writing","tag-blogging","tag-blogging-tips","tag-business-blogging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create an Awesome Revenue Generating Blog Post - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/create-revenue-generating-blog-post\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create an Awesome Revenue Generating Blog Post - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Far too many businesses make a very common marketing mistake. 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