{"id":31022,"date":"2017-03-06T17:35:00","date_gmt":"2017-03-06T17:35:00","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/03\/06\/storytelling-in-marketing\/"},"modified":"2017-03-06T17:35:00","modified_gmt":"2017-03-06T17:35:00","slug":"storytelling-in-marketing","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/storytelling-in-marketing\/","title":{"rendered":"5 Advantages of Using Storytelling in Marketing"},"content":{"rendered":"

\"Story<\/p>\n

 <\/p>\n

Most of the today’s top notch marketers have adapted their marketing style according to the consumers\u2019 behavior. What does that mean?
\nWell, 2017\u2019s consumers are totally different from what 2000\u2019s consumers used to be. New tendencies were born, and as far as effective marketers are concerned, these tendencies could be leveraged for better marketing results.<\/p>\n

 <\/p>\n

Stories have always been interesting. Kids love them, our friends love them and even you love them. Good stories are truly powerful attention-grabbers<\/strong>. Besides that, stories always contain a moral.<\/p>\n

 <\/p>\n

Smart marketers and copywriters manage to connect stories with brands, products, and services. The branding potential which these stories have is absurd \u2013 of course, only if the stories are good.<\/p>\n

 <\/p>\n

Let\u2019s begin exploring 5 of the most important advantages that storytelling brings to your business organization.<\/p>\n

 <\/p>\n

If you\u2019re a digital marketer, entrepreneur, or small business owner, pay close attention \u2013 these benefits will make you adopt storytelling the moment you finish reading!<\/p>\n

 <\/p>\n

1.\u00a0 Storytelling Creates Memories<\/h2>\n
\n

Did you know that an efficient story will frequently create a memory? You may believe that it\u2019s not real, but it\u2019s there. It\u2019s stuck in your head, whether you realize it or not.
\nWhen you hear a story, you use more of your brain’s parts to create a visual image. You\u2019re also hearing certain sounds, and you\u2019re possibly feeling some emotions too. This is part of basic psychology, and that\u2019s how our brains work.<\/p>\n

 <\/p>\n

The good thing for marketers \u2013 they don\u2019t need people to actively listen. The messages are so effective that they get stuck.<\/p>\n

 <\/p>\n

Memories that are created through stories are so efficient because people tend to link these \u201cmemories\u201d with their own life experience. They connect the story with something that is part of their lives and somehow resembles.<\/p>\n

 <\/p>\n

For example, if you hear a success story about a guy who lost half of his body fat in one month, you\u2019ll be thinking about that story for a while. You\u2019ll be wondering\u2026how can I do that? See? It gets to you.<\/p>\n

 <\/p>\n

2.\u00a0 Good Stories Are Seeds to Neuro-Associations<\/h2>\n
\n

If I caught you off-guard, here\u2019s what neuro-associations<\/a> are. Whenever we hear stories that come with a bigger impact, we become vulnerable<\/strong>. When we\u2019re vulnerable, we\u2019re much more likely to create these associations towards brands and products.<\/p>\n

 <\/p>\n

As mentioned earlier, good stories often leave traces in our memories. Here\u2019s a concrete example of how neuro-associations are created. Remember Coke\u2019s Christmas TV<\/a> advertisement with Santa delivering presents while driving a big Coca-Cola truck?<\/p>\n

 <\/p>\n

Coca-Cola linked its products and brand\u2019s image to Christmas. The joy and excitement which happens during Christmas were linked to their products. People felt the great vibe of that ad, and they have associated<\/strong> Coca-Cola with holiday times and happiness.<\/p>\n

 <\/p>\n

Whenever a story gives us chills, we unconsciously associate that strong feeling with something present in our internal and external environment. The next time that something (thought, person, song) pops up into our life again, we\u2019ll re-experience the same feeling again<\/strong>.<\/p>\n

 <\/p>\n

3.\u00a0 Storytelling Engages Your Customers<\/h2>\n
\n

Because aggressive advertising damaged the consumer\u2019s attention capacities, stories became better solutions for different marketing purposes. If the story is good, you got the listener\u2019s attention. When you grabbed one\u2019s attention, you almost won.<\/p>\n

 <\/p>\n

With storytelling, each and every word can spark emotions and breakthroughs<\/a>. If we can touch our customer\u2019s feelings, we can also influence them to engage with us.
\nIf your customers feel like they\u2019re feeling a positive experience by reading your articles, by buying your products, or by engaging through social channels, you then know that your storytelling goes pretty well.<\/p>\n

 <\/p>\n

4.\u00a0 Exciting Stories Lead to Exciting Content<\/h2>\n
\n

Even if the competition can often be overstepped, paying attention to your content<\/strong> is still necessary. You want to give your readers exciting experiences that will make them remember your name.<\/p>\n

Creating and distributing free valuable<\/strong> content is the best way to create loyalty between your followers and customers.<\/p>\n

 <\/p>\n

You should take advantage of storytelling and include it in your blog posts. By doing so, you\u2019re giving your audience exciting and interesting content which they\u2019ll always digest.<\/p>\n

 <\/p>\n

If your content marketing contains enough relevant stories, people will link more things to your brand. Therefore, they\u2019ll always remember your brand\u2019s name whenever something triggers the association.
\n <\/p>\n

5.\u00a0 Storytelling Helps You \u201cBorrow\u201d Content Ideas<\/h2>\n
\n

Are you running out of good blog posts topics? By adding stories you\u2019re instantly getting rid of this problem. You see \u2013 most of the information that you find online has already been rewritten ten times before. It\u2019s just how things work.<\/p>\n

 <\/p>\n

Even if people call their content \u201cunique\u201d, they refer to the SEO requirement which suggests that every piece of content needs to be \u2013 pay attention \u2013 uniquely written<\/strong>. So only the sentences mustn\u2019t be the same. That doesn\u2019t stop content creators to get their inspiration from articles from the first pages of Google.<\/p>\n

 <\/p>\n

When you create your own stories, you\u2019re basically adding a new twist to something already existent. Yes, the information is already out there, already written, BUT, it\u2019s up to you if you only change the sentences or <\/strong>you\u2019re adding a new twist.<\/p>\n

 <\/p>\n

The twist is the story<\/strong>, and it could be considered one of the most original and unique forms of content.<\/p>\n

 <\/p>\n

Conclusion<\/h2>\n
\n

If you\u2019re not convinced by now, I\u2019d suggest reading this post again and again until you get it. Storytelling works<\/strong>. It always has, and it always will. The great thing is\u2026storytelling is different for every company and business organization.<\/p>\n

 <\/p>\n

The name, the product, or the service that you\u2019re marketing has unique characteristics. There are also many advertising angles, and lots and lots of twists. Add compelling storytelling to the equation, and you got yourself a powerful brand image.<\/p>\n

 <\/p>\n

Author’s bio:<\/strong> Eva Wislow is a blogger and career advisor at resume writing service CareersBooster.com<\/a>. When she’s not helping people improve their careers Eva loves stay up to date with the latest digital marketing trends.\u00a0 Follow Eva on Twitter<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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