{"id":31024,"date":"2017-03-07T15:28:40","date_gmt":"2017-03-07T15:28:40","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/03\/07\/how-your-website-can-destroy-your-business\/"},"modified":"2017-03-07T15:28:40","modified_gmt":"2017-03-07T15:28:40","slug":"how-your-website-can-destroy-your-business","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-your-website-can-destroy-your-business\/","title":{"rendered":"How Poor Planning with Your Website Can Destroy Your Business"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14792\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2017\/03\/website-destroy-business.jpg\" alt=\"Website Destruction\" width=\"850\" height=\"681\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>If you want to start a business today, taking advantage of the web is absolutely necessary. Whether you are a small company or big, the potential of leveraging the business through internet is unlimited.<\/p>\n<p>&nbsp;<\/p>\n<p>Nowadays, most businesses use the digital environment for various reasons:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/design-branding-services\/\">Branding<\/a><\/li>\n<li>Advertising &amp; Marketing<\/li>\n<li>Relationships with Customers<\/li>\n<li>Sales<\/li>\n<li>Communication<\/li>\n<li>Logistics and Strategy Planning<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>These are the most common. But, there are way more other reasons to go online with your business.<\/p>\n<p>&nbsp;<\/p>\n<p>As you already know, every business welcomes its prospects on their professional website. Basically, your website is the place where you <u>receive the guests<\/u>.<\/p>\n<p>&nbsp;<\/p>\n<p>This involves making them feel comfortable, offering them a tea (incentive for leads), and ultimately negotiating a trade-off.<\/p>\n<p>&nbsp;<\/p>\n<p>The unfortunate truth is that <strong>a lot <\/strong>of websites aren\u2019t that \u201cwelcoming\u201d. This represents a huge issue. Websites that contain lots of bugs, those that are poorly made, and those that don\u2019t inspire professionalism\u2026these are all huge <strong>turn-offs <\/strong>for your possible customers.<\/p>\n<p>&nbsp;<\/p>\n<p>You might be an exceptional businessman and you might have the best business. But \u2013you might lack web design and development skills. There\u2019s nothing wrong with that.<\/p>\n<p>&nbsp;<\/p>\n<p>Here is what\u2019s <u>wrong,<\/u> though: the present state of your website <u>might<\/u> be damaged \u2013 and that <strong>will contribute <\/strong>to the productivity and functionality of your business.<\/p>\n<p>&nbsp;<\/p>\n<p>In order to avoid problems that come strictly from your website, you need to pay attention to different mistakes and bad practices. During today\u2019s post, we\u2019ll talk about few of them. Pay close attention and fix everything as soon as you possibly can.<\/p>\n<p>&nbsp;<\/p>\n<h2>1. Suddenly Updating Your Website to Something New<\/h2>\n<hr \/>\n<p>Updating your website is fine\u2026as long as you do it slowly and <u>carefully<\/u>. When you update your website, you\u2019re making a change because you believe it\u2019ll make your business more productive.<\/p>\n<p>&nbsp;<\/p>\n<p>Unfortunately, some changes can <u>totally damage<\/u> your business.<\/p>\n<p>&nbsp;<\/p>\n<p>For instance, if you decide to <strong>totally change <\/strong>your website design, structure, and colors, you\u2019re doing a big mistake. The present followers of your business already have a notion of what your brand signifies.<\/p>\n<p>&nbsp;<\/p>\n<p>Your brand will start losing its credibility and trust. Therefore, you\u2019ll lose a significant part of your customers.<br \/>\nSome websites even change their URL links without announcing their prospects what the new link\u2019s going to be. If you want to change URL, make sure that you notify everyone before the change. Also, create 301 redirects and have your last URL lead to the newest.<\/p>\n<p>&nbsp;<\/p>\n<h2>2. Low-Speed Page Loading<\/h2>\n<hr \/>\n<p>Low-speed page loading is <u>the most annoying thing<\/u>. This doesn\u2019t apply only to customers \u2013 it applies to every contemporary internet user. You see, most websites work fine. The pages load fast, you get where you want to get instantly, and that\u2019s it: you have a <u>good user experience.<\/u><\/p>\n<p>&nbsp;<\/p>\n<p>Now. In case your website\u2019s pages are loading really slowly, you\u2019re most likely to <u>annoy every visitor of yours<\/u>. Time, attention, and patience are extremely limited resources nowadays. You can\u2019t expect someone to enjoy your \u201chome\u201d if they have to wait 5 seconds before making every new footstep.<\/p>\n<p>&nbsp;<\/p>\n<p>Loading speed is also an influencing factor for <a href=\"https:\/\/blogging.org\/blog\/slow-website-blog-can-destroy-business\/\">search engine rankings<\/a>. Google definitely values the loading speed of a website and considers it a big bonus (or a big turn-off) while selecting the rankings within the SERPS.<\/p>\n<p>&nbsp;<\/p>\n<h2>3. Not Using Website Analytics<\/h2>\n<hr \/>\n<p>If your main source of customers comes from your business website, not taking advantage of analytics could turn out to be damaging. You get the numbers, you get the conversions, and you even get some sales\u2026but is that enough?<\/p>\n<p>&nbsp;<\/p>\n<p>When you lead a professional business, and you\u2019re also leveraging the digital environment to maintain your activity, you <strong>must know <\/strong>what your website visitors <strong>do.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>You must know what articles they read the most, what pages of your website are most frequently visited, and where your traffic comes from. There are plenty of efficient website analytics tools across the marketplace \u2013 check them out <a href=\"http:\/\/www.sparringmind.com\/best-web-analytics\/\">here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>If you keep track of these factors, you\u2019ll begin to understand and spot the <u>liabilities <\/u>of your website. When you found them, you can change them. Therefore, using analytics keeps you up to speed with your website\u2019s performance.<\/p>\n<p>&nbsp;<\/p>\n<h2>4. The Website Isn\u2019t Optimized for Mobile<\/h2>\n<hr \/>\n<p>Did you know that since 2015, mobile use has become the <a href=\"http:\/\/www.kpcb.com\/blog\/2015-internet-trends\">most frequently used<\/a> way of browsing the internet? That should give you a clue about how your customers find you.<\/p>\n<p>&nbsp;<\/p>\n<p>Even thought these statistics aren\u2019t secret, many websites fail to optimize their websites for mobile devices. This mistake can lead to so much loss of potential, as everyone who finds you through a mobile phone won\u2019t be able to see what you have to offer.<br \/>\nIn order to avoid that, make sure that your pages are responsive and mobile optimized. Without this, you have no chance to become the best in your niche.<\/p>\n<p>&nbsp;<\/p>\n<h2>5. The Lack of a Content Strategy<\/h2>\n<hr \/>\n<p>Lastly, but <u>most importantly<\/u>, websites that lack a content strategy will often fail to impress. Content is king nowadays, and your website definitely needs it in order to thrive.<\/p>\n<p>&nbsp;<\/p>\n<p>Alex Morgan, Content Manager at <a href=\"https:\/\/topaussiewriters.com\/\">TopAussieWriters<\/a>, has implemented an impressive content marketing strategy for his company. He took 15 of the most common essay problems that contemporary students have, and created a content strategy plan around them.<\/p>\n<p>&nbsp;<\/p>\n<p>The content marketing team has managed to come up with 15 comprehensive guides on how to solve those issues. They have given them for free. Instead of losing their business service (essay writing) \u2013 and that\u2019s might be because they\u2019ve already solved the issues \u2013 the orders number began to <u>rise<\/u>.<\/p>\n<p>&nbsp;<\/p>\n<p>They have managed to create value, and that value rewarded them with sales. You need to create your own content strategy for your <u>own business.<\/u> Deliver educational material to your audience, and do it through your website.<\/p>\n<p>&nbsp;<\/p>\n<h2>Conclusion<\/h2>\n<hr \/>\n<p>Website functionality keeps proving to be an essential factor for contemporary business success. If your website serves promotion purposes, then it\u2019s <u>absolutely critical<\/u> to develop it properly. If you don\u2019t you\u2019re losing a lot of potential!<\/p>\n<p>&nbsp;<\/p>\n<p>Start using these tips if they apply to you, and continue your search on this topic. Always keep track of your analytics and always be up to speed with what\u2019s going on with your traffic. By constantly analyzing and optimizing, you\u2019re going to keep the progress up and running.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Bio<\/p>\n<p>&nbsp;<\/p>\n<p>Lisa Wheatly believes analytical thinking and an enquiring mind are her strongest points, and she does her best to put them to good use. Lisa has had an experience in opening couple business. Besides, nowadays Lisa is a consultant of young entrepreneurs, and she feels that her knowledge of the human mind allows her to accurately assess the abilities of the young businessmen.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; If you want to start a business today, taking advantage of the web is absolutely necessary. Whether you are a small company or big, the potential of leveraging the business through internet is unlimited. &nbsp; Nowadays, most businesses use the digital environment for various reasons: &nbsp; Branding Advertising &amp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15553],"tags":[17102,16460,17103],"class_list":["post-31024","post","type-post","status-publish","format-standard","hentry","category-website-conversion-tips","tag-website-destruction","tag-website-marketing","tag-website-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Poor Planning with Your Website Can Destroy Your Business - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-your-website-can-destroy-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Poor Planning with Your Website Can Destroy Your Business - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; If you want to start a business today, taking advantage of the web is absolutely necessary. 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