{"id":31031,"date":"2017-03-17T12:37:52","date_gmt":"2017-03-17T12:37:52","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/03\/17\/how-video-content-improves-your-sites-worth\/"},"modified":"2017-03-17T12:37:52","modified_gmt":"2017-03-17T12:37:52","slug":"how-video-content-improves-your-sites-worth","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-video-content-improves-your-sites-worth\/","title":{"rendered":"How Video Content Improves Your Site\u2019s Worth"},"content":{"rendered":"

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Running a company online means you need a strong website. With so many other pages on the web, you have a lot of competition for gaining your prospective audience\u2019s attention. One of the best ways to improve the value of your website is to include video content.<\/p>\n

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But putting up videos on your page isn\u2019t always enough to attract credible attention. You must be strategic about the video content you upload if you want to improve your site\u2019s worth. To get the most out of your videos, here are five ways video can get your site more attention.<\/p>\n

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1. Video Keeps Your Viewer on the Page<\/strong><\/h2>\n
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When a visitor comes to your website and is greeted with only text, they may be quick to leave. After skimming through your content, they may return to the search page to look for something else. Not only can boring text make you lose a potential customer, it hurts your bounce rate \u2014 pushing your page further down the search results list.<\/p>\n

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\"video<\/p>\n

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Video keeps your visitors on your page long enough to capture their attention<\/a>. If they don\u2019t need to read an entire page of content but can watch a video and get the same information, they are more likely to learn the full extent of who you are and what you can provide.<\/p>\n

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2. Video is Easily Shared<\/strong><\/h2>\n
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Customers love sharing videos they enjoy with friends and family members. When you share a company video on your website or social media pages, there is the potential for that video to go viral. The more shares on your video, the more eyes on your company and the more customers you can connect with.<\/p>\n

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Each time your video is shared, you create a link back to your website. The more links you have going to your page, the stronger Google will assume your content is. Viral videos can dramatically boost both your exposure and your search engine ranking.<\/p>\n

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3. Videos Promote More Sales<\/strong><\/h2>\n
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If you sell certain products, displaying them in a video may increase your sales. Certain products that may be difficult to use can be featured in how-to videos, making them more appealing to customers.
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\nDon’t believe us? This one video that cost $4,500 built this company into what it is today.
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