{"id":31032,"date":"2017-03-21T13:50:58","date_gmt":"2017-03-21T13:50:58","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/03\/21\/earned-media-can-improve-seo\/"},"modified":"2017-03-21T13:50:58","modified_gmt":"2017-03-21T13:50:58","slug":"earned-media-can-improve-seo","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/earned-media-can-improve-seo\/","title":{"rendered":"How Earned Media Can Improve Your SEO and Where to Get It"},"content":{"rendered":"

\"Earned<\/p>\n

 <\/p>\n

In today\u2019s marketplace, there are two big advertising tendencies: paid media and earned media. The first obviously refers to paid advertising: pay-per-click advertising<\/a>, media buying, social media advertising, and so on.<\/p>\n

 <\/p>\n

The second \u2013 and the most relevant today \u2013 is earned media. For those who don\u2019t fully understand the concept, here\u2019s a resource that helps you differentiate<\/a> more types of media.<\/p>\n

 <\/p>\n

I previously stated that earned media is the most relevant advertising trend today. The reason for this statement is quite simple: word-of-mouth-marketing <\/strong>ruled, rules, and it\u2019ll always rule. We\u2019re past the times when aggressive banners and ads influence our decisions.
\n <\/p>\n

Search Engines and Consumers are Getting Smarter!<\/h2>\n
\n

Consumers are smart, and they learned how to base their decisions using different judgmental criteria. Along with the consumers, search engines have also become in. The algorithms that help Google, Yahoo, and other search engines evaluate the content from the web are more and more complex and precise.<\/p>\n

 <\/p>\n

The point is \u2013 earned media results are ranking way better nowadays. Signals that come from different influencers<\/a> and relevant websites from around the web represent a huge and positive SEO signal<\/a>.<\/p>\n

 <\/p>\n

An earned media marketing campaign is never done with a rush. Creating a good reputation, and basically, a user-generated content takes time and effort. You must offer consistent value, and you must sell your name pretty well. You must network, and you must wait.<\/p>\n

 <\/p>\n

Here are a few ways to make a little buzz and start leveraging other organizations in order to improve your SEO and business results:<\/p>\n

 <\/p>\n

1. Traditional Networking<\/h3>\n

 <\/p>\n

Traditional networking still remains the best approach when it comes to connecting with other people. You simply start following someone, you do your homework about him, and then you proceed to the pitch.<\/p>\n

 <\/p>\n

You want something from him and he might want something from you. That\u2019s the beginning of a productive relationship<\/a>. You can also network with anyone you want – it can be an editor, a principal, or it can even be your town mayor. If it helps to improve your brand\u2019s awareness, then it\u2019s worth the time!<\/p>\n

 <\/p>\n

2. Industry Bloggers<\/h3>\n

 <\/p>\n

Along with the digital media boom, a new category of businesspeople was born. They\u2019re often called \u201cindustry bloggers\u201d or \u201cindustry influencers\u201d. These people usually own the most relevant website within a specific niche. For example, PewDiePie<\/a> is known as the most famous video games YouTube blogger. He also has a website and millions of fans!<\/p>\n

 <\/p>\n

You can do several actions in order to gain an industry blogger attention:<\/p>\n

 <\/p>\n

    \n
  1. Offer him something that would cost him time or money. Ask him to feature your blog\u2019s name in return for your service.<\/li>\n
  2. Julie Petersen, the educational influencer and the founder of writing service reviews blog<\/a> advices to create an infographic that reflects one of his previously distributed blog posts or topics. Again, exchange it for a precious backlink to your website.<\/li>\n
  3. If everything fails, even though you\u2019re looking to create earned media results, you can negotiate a price and proceed with the strategy.<\/li>\n<\/ol>\n

     <\/p>\n

    3. Social Media Influencers<\/h3>\n

     <\/p>\n

    Let\u2019s not forget about social media. For a few good years now, social media is extremely popular around the entire world. I won\u2019t start with the reasons for which social media is so important for any business who wants to thrive because you should have already figured that out.<\/p>\n

     <\/p>\n

    Social media influencers can bring your website a lot of awareness and SEO signals. In order to gain social media influencers attention, follow these strategies:<\/p>\n

     <\/p>\n

      \n
    1. Share, Tweet, Pin, or Like their content frequently. This is just the initial stage. After you\u2019ve done that for a while and nothing happened, you should proceed to the next step.<\/li>\n
    2. Engage with them by leaving comments<\/a>. Make sure you ask something relevant or share a valuable insight. If you are not relevant, you won\u2019t succeed to approach the influencer.<\/li>\n
    3. Pitch him directly. You can find out his e-mail or Skype address and carefully send him a message. It shouldn\u2019t be too intrusive, but rather a valuable proposition.<\/li>\n<\/ol>\n

       <\/p>\n

      These strategies are meant to help you connect with these \u201cfamous people\u201d. In both blogs and social media cases, you should build relationships with people that can benefit you on the longer run. You should always provide value too, as you\u2019ll never go too far if you don\u2019t.<\/p>\n

       <\/p>\n

      Extra Advice<\/h2>\n
      \n

      Once you\u2019ve started to gather some backlinks and mentions from various places, you should start developing your own content distribution platform. Start creating blog posts around your niche and focus on the right keywords.<\/a><\/p>\n

       <\/p>\n

      In addition, you can contribute to different blogs that are closely related to your niche. They shouldn\u2019t be direct competition. See if they accept guest posts. If so, you can start displaying your names in even more places!<\/p>\n

       <\/p>\n

      Earned media is definitely relevant and important if you wish to rank well in the search engine pages. If you take a look, every 1st<\/sup> position on Google has already made efforts to create a reputation around their name, and their earned media presence and results are often very healthy!<\/p>\n

       <\/p>\n

      Copyright: rvlsoft \/ 123RF Stock Photo<\/p>\n","protected":false},"excerpt":{"rendered":"

        In today\u2019s marketplace, there are two big advertising tendencies: paid media and earned media. The first obviously refers to paid advertising: pay-per-click advertising, media buying, social media advertising, and so on.   The second \u2013 and the most relevant today \u2013 is earned media. For those who don\u2019t fully […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15483],"tags":[17115,17116,15613],"class_list":["post-31032","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","tag-earned-media","tag-improved-seo","tag-seo"],"yoast_head":"\nHow Earned Media Can Improve Your SEO and Where to Get It - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/earned-media-can-improve-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Earned Media Can Improve Your SEO and Where to Get It - Brandignity\" \/>\n<meta property=\"og:description\" content=\"  In today\u2019s marketplace, there are two big advertising tendencies: paid media and earned media. 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