{"id":31047,"date":"2017-04-18T21:34:50","date_gmt":"2017-04-18T21:34:50","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/04\/18\/social-selling-sales-funnel\/"},"modified":"2017-04-18T21:34:50","modified_gmt":"2017-04-18T21:34:50","slug":"social-selling-sales-funnel","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/social-selling-sales-funnel\/","title":{"rendered":"5 Hacks to use Social Selling to Push Buyers Down your Sales Funnel"},"content":{"rendered":"

\"Social<\/p>\n

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Consumers have evolved from the advertisement-focused demographics of the early millennium. It\u2019s no longer enough to serve ads that simply promote your product. People demand advertisements that entertain them and<\/em> help them solve problems.<\/p>\n

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It shouldn\u2019t come as much of a surprise. After all, media is changing, and people are right along with it. Instead of televised media, we\u2019re now using social media. Consumers expect brands to take advantage of the new opportunities for building relationships.<\/p>\n

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To succeed in the new world of online advertising, businesses need to embrace relationship-building and give people what they want. In other words, companies need content marketing<\/a>.<\/p>\n

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Content marketing provides written or visual content that entertains, informs, and helps build a repertoire with consumers. Businesses have already taken notice of the strategy\u2019s merits, with 88 percent of B2B marketers<\/a> already utilizing content.<\/p>\n

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To see real success, your brand should leverage content into budding relationships that eventually send customers down your sales funnel.<\/p>\n

Ads That Push Your Content<\/h2>\n
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Traditional advertisements, even across social media, focus on selling your product. These ads are important but don\u2019t fit well with content marketing. However, social media ads, in particular, can<\/em> co-exist with a content strategy.<\/p>\n

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Instead of advertising for your product, advertise your content<\/em> on social media. Start with media that solves a specific problem. Think about issues customers in your niche face, and then solve them with your content.<\/p>\n

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Next, create a social advertising campaign that links back to this content. Consumers who see your advertised content are pushed into the awareness phase of your buying funnel. Once you\u2019ve captured their interest, you can start building a long-lasting relationship.<\/p>\n

Remarket the Customers Your Ads Draw In<\/h2>\n
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The next step in leveraging social selling into a stronger sales funnel is remarketing your customers<\/a>. Harness your new social media-generated awareness and start retargeting consumers.<\/p>\n