{"id":31056,"date":"2018-05-24T16:22:45","date_gmt":"2018-05-24T16:22:45","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2018\/05\/24\/websites-user-experience-sucks\/"},"modified":"2018-05-24T16:22:45","modified_gmt":"2018-05-24T16:22:45","slug":"websites-user-experience-sucks","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/websites-user-experience-sucks\/","title":{"rendered":"If Your Website\u2019s User Experience Sucks, All the Marketing in the World Won\u2019t Help"},"content":{"rendered":"

\"Website<\/p>\n

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Once upon a time, back when Google\u2019s algorithms were simpler, search engine optimization<\/a> was as easy as using the right keywords at the right density. These days, though, Google demands much more than keywords. Today, you need relevant content, images, and videos alongside desktop and <\/em>mobile sites that provide an outstanding user experience. If the user experience sucks, no amount of marketing will help you succeed. Here\u2019s why.<\/p>\n

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The Importance of User Experience<\/strong><\/h2>\n
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Just like you, Google has a goal to be the very best among its competitors. In order to do this, it has to satisfy its users\u2019 demand for search results that are relevant to the search terms they use. For this reason, Google considers many different things when it ranks websites, including the relevancy of the content, the frequency at which you update the content, bounce rates, conversion rates, backlinks, website speed, mobile responsiveness, and more. In fact, Google regularly researches user experience and tweaks its algorithms<\/a> to provide exactly what its users want.<\/p>\n

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A couple of great examples of user experience:<\/p>\n

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Rover<\/strong><\/a><\/h2>\n

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It’s pretty clear that Rover.com 100% understands user experience. I recently had a chance to really use this site and it made me wanting to come back. That’s success.<\/p>\n

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Transferwise<\/strong><\/a><\/h2>\n

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\"transferwise\"<\/a><\/p>\n

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Transferwise is another site that we’ve been using lately. Similar to PayPal the user experience is really flawless. The front end and back end are both very smooth and easy to use. Probably why<\/p>\n

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HeyOrca<\/strong><\/a><\/h2>\n

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\"HeyOrca\"<\/a><\/p>\n

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HeyOrca is a new social media platform that takes the guessing out of social media. The front end and back are extremely user friendly which is not the case for all social media platforms.<\/p>\n

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All of these things ultimately provide the user with a good experience or a bad one depending on your site\u2019s design. Failing to provide a solid user experience (UX)<\/a> has serious consequences, as well.<\/p>\n

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Signs that Your UX Sucks<\/strong><\/h2>\n
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If you don\u2019t know how your website ranks when it comes to the user experience, there are some key characteristics of an overall bad UX that you should consider.<\/p>\n

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