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Not so long ago, the phrase \u201ccontent marketing\u201d meant a quite different thing. Perhaps a decade ago, useful content marketers were good writers. They wrote good blogs, articles, and webpage copy<\/a>. While this is still true today, \u201ccontent marketing\u201d means something more inclusive. Besides just writing, the best content marketers can also create video, infographics, and podcasts. The most in-demand of these new skills is video. But why?<\/p>\n <\/p>\n In the past decade the digital marketing landscape<\/a> has been drastically altered. People have begun phasing out traditional laptop and desktop computers in favor of mobile devices when they want to search the web. After all, it\u2019s much more convenient to simply pick up the smartphone everyone has attached to their hand.<\/p>\n <\/p>\n Another way the industry has been altered is that digital technology is much more affordable in the current market versus at any other point in history. With no boundaries in how or when people can interact with content, success relies heavily on delivering your company\u2019s message in a way that customers prefer it.<\/p>\n <\/p>\n That is where video marketing<\/a> comes in.<\/p>\n <\/p>\n To understand how important video marketing has become, you only need to look at the numbers. According to an infographic shared by HubSpot<\/a>:<\/p>\n <\/p>\n <\/p>\n Another survey<\/a> saw that major online retailers saw an increase in conversion ratings to as much as 9 percent when they began incorporating video into their marketing strategy.<\/p>\n <\/p>\n Nine percent may not seem like an incredible amount at first glance. Yet when you think about the fact that 9 out of every 100 viewers purchased the product, that\u2019s amazing. Imagine if a single video produced conversions at this rating and had one million viewers? That\u2019s 90,000 conversions.<\/p>\n <\/p>\n But why do customers prefer video content over written content and how can you leverage this to help your digital marketing efforts succeed?<\/p>\n <\/p>\n Customers are more likely to remember a video they watched versus a blog they read. This is largely because videos appeal to all the senses in a more realistic, memorable matter. By using a combination of written or audio content, visuals, and a range of audio, the customer can hear and see the message presented versus simply seeing words on a screen (with or without attached graphics).<\/p>\n <\/p>\n Something many marketers don\u2019t think about is the fact that some of their audience may not be proficient readers. This may not hold true for certain sectors, such as B2B or luxury products, but the average product meant for the average person reaches farther than college graduates.<\/p>\n <\/p>\n While an article may be hard for some individuals to understand, a video using speech instead of words is easily digestible \u2013 regardless of reading level.<\/p>\n <\/p>\n Remember how we mentioned earlier that more people than ever are turning towards mobile devices? See, there was a reason for it. With more people using smartphones or tablets to access the web you need content which performs well on those devices. That would be video.<\/p>\n <\/p>\n Not only does video perform great on mobile devices but it also works well on traditional laptops or desktops. No matter how your audience chooses to access your website or social platform, your videos will be presented in a high-quality, unaltered way.<\/p>\n <\/p>\n Your company\u2019s message becomes more realistic when paired with a relevant, inspiring video. The video could be based upon a lifelike scenario which resonates with your buyer persona, or it could be your message paired with music which compliments the message. Not only are consumers more likely to relate to your company\u2019s brand when presented through video, they are also more likely to remember it.<\/p>\n <\/p>\n Experts estimate that 92 percent of people who consume videos on mobile devices share them with other people. That is only 8 percent shy of every mobile user and the highest share ratings of any mobile content.<\/p>\n <\/p>\n Just like the world of written content, not all videos are created equally. Some perform significantly better than others, because they are designed better. If you\u2019d like to create videos which are valuable to your consumer base and more inclined towards being shared or even going viral, check out the following tips:<\/p>\n <\/p>\n <\/p>\nVideo Marketing Statistics<\/strong><\/h2>\n
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Easier to Remember<\/strong><\/h2>\n
\nEveryone Can Engage<\/strong><\/h2>\n
\nGreat Mobile Performance<\/strong><\/h2>\n
\nStrengthen Company Branding<\/strong><\/h2>\n
\nVideo Goes Viral<\/strong><\/h2>\n
\nTips for Creating Valuable, Sharable Video Content<\/strong><\/h2>\n
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