![\"Brand](\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2017\/04\/Brand-Building-Tips.jpg\")
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United Airlines recently made it to the news<\/a> for all wrong reasons. It forcibly evicted an elderly passenger when one of its flights was overbooked. The video of the entire fiasco went viral, causing unrepairable damage to the brand\u2019s reputation.<\/p>\n <\/p>\n Pepsi had to pull out its Ad<\/a> after it seemed to trivialize a serious issue and the whole thing created furor online.<\/p>\n <\/p>\n These two separate incidences had two well-established brands in the core and people are going to remember them for a long time. Marketers and branding experts will continue to cite them when they talk about mistakes in branding.<\/p>\n <\/p>\n But these were the case with known brands. What happens when there\u2019s a brand in the making<\/a>? What can kill the brand even before it has made a mark and how?<\/p>\n <\/p>\n Here are some of the mistakes that ruin your brand building efforts even before it begins.<\/p>\n <\/p>\n Always be passionate about your brand as half-hearted efforts never did a brand any good in the history of brand building.<\/p>\n <\/p>\n Passion not only adds value to your brand, but also attracts consumer-attention. It lends a certain distinctness to your brand, which piques their interests.<\/p>\n <\/p>\n Put 100% passion and focus in building the brand to see the results for yourself.<\/p>\n <\/p>\n An exercise in passion is exemplified by Airbnb with its \u2018Floating House<\/a>\u2019 campaign. Released as a competition in London, it brought 73,500 visitors to the Airbnb website and of them, 28,000 were first-time visitors. It resonated the motto of the brand \u201cdon\u2019t just go there, live there\u201d and that made a connect with the target user base. The passion caught on!<\/p>\n <\/p>\n1. Not Being Passionate About the Brand<\/strong><\/h2>\n
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