{"id":31067,"date":"2017-05-04T14:24:11","date_gmt":"2017-05-04T14:24:11","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/05\/04\/ugly-website-no-conversions\/"},"modified":"2017-05-04T14:24:11","modified_gmt":"2017-05-04T14:24:11","slug":"ugly-website-no-conversions","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/ugly-website-no-conversions\/","title":{"rendered":"42% of Consumers Won’t Buy from a Poorly Designed Website"},"content":{"rendered":"

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Many companies make the mistake of rushing to get their websites up and running without much regard for aesthetics. This is a crucial mistake, and one that could cost these companies dearly. In fact, an unattractive website can increase your bounce rates significantly and practically push your customers into your competitors\u2019 laps.<\/p>\n

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A Recent Survey with Surprising Results<\/strong><\/h2>\n
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Recently, a company called Vistaprint conducted a survey<\/a> in which 1800 consumers provided their initial reactions after visiting a variety of eCommerce sites. The results were surprising, and they show the importance of aesthetics when it comes to website design. Some 42% of the consumers who were surveyed said they were \u201cvery unlikely\u201d to make a purchase from a website they viewed as ugly or unprofessional, and 21% of those surveyed said they were \u201cnot likely at all\u201d to buy anything from an unattractive or unprofessional site.<\/strong> This means that if your site is unattractive, you\u2019re losing up to 21% of your business.<\/p>\n

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Why Aesthetics and Design are Crucial<\/strong><\/h2>\n
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When a consumer makes a purchase online, he or she will form an opinion of your site in a matter of seconds. If your site is cluttered, or if it\u2019s difficult for that consumer to find what he or she is looking for, then Enterprise<\/a> agency says there\u2019s a very good chance that the consumer will leave your site in favor of a competitor\u2019s cleaner, more professional site for a strong user experience<\/a>. What\u2019s more, online shoppers are more concerned with trust than the actual location where the product comes from, and if your website has numerous errors or is challenging to use, consumers will associate this with multiple errors in your products, too.<\/p>\n

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That\u2019s why aesthetics and design are crucial to your company\u2019s website. Regarding eCommerce<\/a>, no matter what you\u2019re selling, your website serves as the first line of contact with consumers. If you had a retail shop, you could think of it as your storefront and your sales team. You wouldn\u2019t have a storefront in disarray, and you wouldn\u2019t have your sales team hide in a hidden corner at the back of the store. You\u2019d make sure your storefront was neat and have your sales team front and center where customers could easily find them.<\/p>\n

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Things to Check to Improve Sales<\/strong><\/h2>\n
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Now that you understand why it\u2019s so vital to have an attractive, professional-looking website<\/a> that\u2019s easy for consumers to use, it\u2019s important to take some time to examine the various aspects of your own site so you can make improvements. Here is a list of website components you should check, and what you need to look for.<\/p>\n

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