{"id":31070,"date":"2017-05-09T11:06:43","date_gmt":"2017-05-09T11:06:43","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/05\/09\/interaction-web-design\/"},"modified":"2017-05-09T11:06:43","modified_gmt":"2017-05-09T11:06:43","slug":"interaction-web-design","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/interaction-web-design\/","title":{"rendered":"What is Interaction Design and Why You Should Embrace It"},"content":{"rendered":"

\"Interaction<\/p>\n

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There\u2019s no doubt about it, we\u2019re living in the digital era.<\/p>\n

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Nowadays, we\u2019re surrounded by computers that aid us in almost every aspect of our life. Computers created with very specific interfaces (which is essentially what\u2019s being shown on the screen) designed to make the interaction between humans and computers as smooth and intuitive as possible.<\/p>\n

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This specific field, which is dedicated to improve the human-to-computer interactions and make them feel as human-to-human as possible, is what we call Interaction Design.<\/p>\n

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What\u2019s Interactive Design?<\/strong><\/h2>\n
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The goal of Interactive Design, also called IxD<\/a>, is to improve user experience by understanding not only what the user needs but also what the user does, and what the user expects, which in turn can make products and interfaces easier to use, which will increase the likelihood of repeated use.<\/p>\n

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This is important because it gives businesses a competitive advantage over their competition, as users will find using their products far more intuitive and easy.<\/p>\n

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Take an airline for example: Whether you\u2019re talking about online purchases or machine purchases at the airport, the easier it is for an user to find their flight, locate their preferred seat, introduced their info and make their payment, the better.<\/p>\n

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If the process has too many steps, the user doesn\u2019t understand how to use the interface or it\u2019s simply too complicated to use, the user won\u2019t continue with the process and will simply log out and visit the competition, hoping to have a more straightforward experience.<\/p>\n

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Why Does Interactive Design Matters?<\/strong><\/h2>\n
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As you can see, the importance of interactive design<\/a> lays in the fact that it turns users into potential customers by turning an action (a transaction, a search, submitting data, etc) into an easy, even pleasing activity that the user won\u2019t mind performing.<\/p>\n

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Example:<\/p>\n

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\"Interactive<\/a><\/p>\n

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While this might sound challenging and limited only to the design of big name products, it\u2019s also a very important part of designing an app or webpage, even if it\u2019s only for a small business or a startup.<\/p>\n

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There are 5 things you need to keep in mind if you want to improve the Interactive Design of your website<\/a>, app or original interface. Luckily, they\u2019re quite simple and you\u2019ll be able to implement them right away.<\/p>\n

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Design Based on a Goal<\/strong><\/h2>\n
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When designing a webpage or app, it\u2019s very easy to want to show everything there is to your potential consumers, as well as showing off your skills by coming up with flashy animations, complex functions and more.<\/p>\n

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Users rarely appreciate this showmanship, though, and they prefer a page that helps them achieve their goals as easily as possible.<\/p>\n

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In order to give your users the experience they expect, you need to understand them, which is why you should do research to understand them better. User personas<\/a> and user scenarios are a good way of doing this, as it gives you an idea of who your users are and what they expect from your interface.<\/p>\n

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Improve Usability<\/strong><\/h2>\n
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Usability<\/a> is defined as how easy it is for your user to use <\/strong>your interface.<\/p>\n

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The easier it is, the more likely the user is to continue using your product, as they find it easy to understand and easy to use.<\/p>\n

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Here’s a great example of amazing website usability:<\/p>\n

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\"Great<\/a><\/p>\n

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If your product isn\u2019t usable, then the user will feel frustrated and will abandon your interface, often before they even manage to complete their goals.<\/p>\n

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In order to improve the usability of your webpage or app, you need to keep in mind the following:<\/p>\n

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