{"id":31072,"date":"2017-05-16T13:55:11","date_gmt":"2017-05-16T13:55:11","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/05\/16\/add-personality-website\/"},"modified":"2017-05-16T13:55:11","modified_gmt":"2017-05-16T13:55:11","slug":"add-personality-website","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/add-personality-website\/","title":{"rendered":"How to Add Personality to Your Website"},"content":{"rendered":"

\"Website<\/p>\n

 <\/p>\n

Having an online presence is crucial for any business in today\u2019s world, but if that presence doesn\u2019t stand out, it might not do you much good. Adding some personality to your website can make it more engaging and memorable. It\u2019ll help you gain the most out of your online presence.<\/p>\n

 <\/p>\n

Adding personality doesn\u2019t mean you have to sacrifice being professional. There are plenty of ways to incorporate some individuality into your online presence while maintaining your professionalism. They can also make customers trust your business and be more willing to communicate with you, and they might even help you grow your business.<\/p>\n

 <\/p>\n

Introduce Yourself<\/strong><\/h2>\n
\n

\"Website<\/p>\n

 <\/p>\n

One obvious but easy-to-miss way to put more of yourself into your company\u2019s website is to introduce yourself. Businesses might think they should only talk about their work, but adding a human element can make a website even more effective.<\/p>\n

 <\/p>\n

An interesting \u201cAbout Us\u201d page that tells people who you are can help them feel more connected to your company. Introducing your team<\/a> can also go a long way in creating a relationship with customers. Provide a picture of all of your employers, explain their role and provide a fun fact or two if it fits into your company\u2019s branding.<\/p>\n

 <\/p>\n

Write Conversationally<\/strong><\/h2>\n
\n

You don\u2019t need to use language that sounds like it\u2019s straight from a scholarly article or legal document to sound professional. Writing the way you talk \u2014 or at least close to it \u2014 makes your copy much more accessible and easy to read.<\/p>\n

 <\/p>\n

The exact tone you should use depends on your brand. In general, you might want to stay away from slang, but you should use contractions because it\u2019s a good mix between professional and conversational. Addressing your audience by using \u201cyou\u201d is another effective tip.<\/p>\n

 <\/p>\n

The copy at the top of this product page on smart luggage company Planet Traveler\u2019s website<\/a> provides an example of conversational copy. It addresses the reader by mentioning \u201cyour personal style\u201d and refers to the company as \u201cwe,\u201d which creates a conversational tone.<\/p>\n

 <\/p>\n

Encourage Interaction<\/strong><\/h2>\n
\n

\"Website<\/p>\n

 <\/p>\n

If you\u2019re trying to add personality to your website, you don\u2019t have to do all the work yourself. Let your visitors help you out by giving you their input. There are a few ways to encourage this interaction.<\/p>\n

 <\/p>\n

Adding a comment section to your blog posts and a review section to your product pages gives people a way to add to the conversation. Encourage them to do so, and you may help to foster the forming of a community around your brand. Posting reviews and feedback from clients on your site provides a voice to your site and also creates trust.<\/p>\n

 <\/p>\n

Include Pictures<\/strong><\/h2>\n
\n

Images are one of the best ways to upgrade almost any piece of web content. They can communicate a lot and inspire emotion. Plus, they\u2019re eye-catching and encourage engagement.<\/p>\n

 <\/p>\n

Adding the occasional image to a webpage can help make it easier to read by breaking up text and making it more aesthetically pleasing, which encourages people to stay on your site longer.<\/p>\n

 <\/p>\n

Adding pictures of your company\u2019s team is especially useful for adding personality and making your company easier to relate to. The Hershey Company<\/a> provides a relevant example on its website. It features a photo of each executive against a brightly colored background next to a short bio about each of them.<\/p>\n

 <\/p>\n

Tell Stories<\/strong><\/h2>\n
\n

People connect with stories, so tell as many of them as you can. Stories have emotional impact, plus they\u2019re entertaining, relatable and memorable.<\/p>\n

 <\/p>\n

Include the story of your company\u2019s beginning<\/a> on your website. People would love to know how you got your start, what your company is like today and where you hope to go in the future.<\/p>\n

 <\/p>\n

You should also do your best to make a story out of other aspects of your website. You can tell a story on a product page about how that item came to be or how it could enrich a customer\u2019s life. On your \u201cCareers\u201d page, you could tell a story about a typical day of work at your company.<\/p>\n

 <\/p>\n

Connect With Social<\/strong><\/h2>\n
\n

\"\"<\/p>\n

 <\/p>\n

Social media is a fantastic place to show off your personality. You can express it in what you post and how you interact with people. Incorporating your social media into your website can bring a power of expression to your site.<\/p>\n

You can feature a feed of latest posts on your site, so that people can easily keep up with the latest news. Social also provides another way to let people add their voice to your website. Adding social also has the added benefit of encouraging people to follow your accounts.<\/p>\n

 <\/p>\n

Almost every business, organization and individual has a presence online today, so it can be difficult to stand out in the crowded space. Adding a splash of personality to your site can help you get noticed by making your site more relatable, easy to engage with and more effective at communicating your message without sacrificing your professionalism.<\/p>\n

 <\/p>\n

 <\/p>\n

Lexie Lu is a designer and writer. She loves researching trends in the web and graphic design industry. She writes weekly on\u00a0Design Roast\u00a0and can be followed on Twitter\u00a0@lexieludesigner<\/p>\n","protected":false},"excerpt":{"rendered":"

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