{"id":31090,"date":"2017-07-06T14:29:43","date_gmt":"2017-07-06T14:29:43","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/07\/06\/write-perfect-product-descriptions\/"},"modified":"2017-07-06T14:29:43","modified_gmt":"2017-07-06T14:29:43","slug":"write-perfect-product-descriptions","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/write-perfect-product-descriptions\/","title":{"rendered":"These 9 Steps Will Help You Write Perfect Product Descriptions"},"content":{"rendered":"

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You don’t need a great deal of experience to write a product description, but you do need some idea of how a good description is written. These 9 steps will help you through the process, and you’ll be able to write winning descriptions that sell before you know it.<\/p>\n

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Target your audience<\/strong><\/h2>\n
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Before you do anything, think about the audience that you’re looking to target. Who are they? What do they want? What are they like when they’re not shopping for your products? Think about what would hook these customers, and what would convince them to buy from you. Use that information when you’re writing, and write directly to them.<\/p>\n

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Turn features into benefits<\/strong><\/h2>\n
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You’d think that listing the features of a product would sell it, but in fact customers want to know what’s in it for them. Why should they buy your product? Address this by listing the features as benefits. For example, a vacuum cleaner may have a handheld feature. Write about this by saying ‘The vacuum cleaner also comes with a handheld mode, letting you get into the nooks and crannies all around your home.’<\/p>\n

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Use a quick scan format<\/strong><\/h2>\n
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You don’t have long to get the reader’s attention, so you’ve got to act fast. That’s why a quick scan format is great. this starts off by putting the benefits front and center, in a bullet list format. That way, it grabs the reader’s attention and brings them in so they can find out more.<\/p>\n

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Use keywords wisely<\/strong><\/h2>\n
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You’ll want to use keywords in your copy, to bring the readers to your product. However, don’t overstuff them. The copy won’t read as naturally, and Google can actually penalize you for doing so. Instead, use them sparingly.<\/p>\n

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Use helpful online tools<\/strong><\/h2>\n
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There are lots of tools online now that are designed to help you write the perfect description. Try these out when you’re writing:<\/p>\n

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